69% of senior marketers are currently allocating their digital marketing funds to website content, development and performance optimization. 53% are spending part of their budget on social media community growth and engagement.
79% of senior corporate marketers will increase digital budgets and 37% will spend 10-24% of their total budget on digital. 13% plan to spend more than half of their budget on digital and only 2% will decrease their budgets.
According to eMarketer, 63 million people in Indonesia will access Facebook through their mobile devices at least once per month in 2015, giving Indonesia the highest rate of mobile Facebook usage in the world.
62% of senior marketers believe that social media is a fast, inexpensive way to deliver messages directly to their customers. 35% report that social media serves as a listening tool to better understand customer interests and needs. 35% feel that they do not leverage social media in an effective manner.