Recent Google research revealed that 53% of visitors abandon a mobile website that fails to load after three seconds. However, after testing 900,000 mobile sites globally, it found that the average loading time for a mobile page is 22 seconds.
Indeed, in a study we conducted earlier this year with YouGov, more than 40% of all consumers and more than half of 18- to 24-year-olds told us they are more impatient today than they were five years ago.
According to BusinessWire, 94 percent of marketers are extremely attracted to the benefits of AI saying a tool that provides continuous, autonomous optimization across channels would be appealing to them.
Data hygiene is still labeled a primary concern for those leveraging marketing automation; 50 percent of those who have a marketing automation platform (MAP) rank data hygiene as their top data challenge.