Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
62% of digital marketing leaders rated “improving customer service” and “customer satisfaction” as a top priority.
Chinese brands have increased in popularity in some categories, such as personal digital gadgets (63% of market in 2017, compared to 43% in 2012) and personal care (76% in 2017, up from 61% in 2012).
Digital payment (including bank cards) rose from 34% in 2016 to more than 36% in 2017 and may hit 39% in 2018.
20% of Chinese consumers traded up to a more expensive FMCG brand
84% of companies see the primary benefit of real-time marketing being a ‘better customer experience.'
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