Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
74% of marketers say targeted personalization increases customer engagement.
The majority of APAC consumers prefer to buy in store (69 percent for baby care and 58 percent for personal finance).
Shopping in store is particularly popular in Japan, accounting for 98 percent of watch sales, for example.
Watches and jewellery brands have been particularly slow to embrace ecommerce - only 57 percent in the Japanese market sell from their websites.
For every $92 spent acquiring customers, only $1 is spent converting them.
The lack of a unified database (41%) and company culture are cited as the primary barriers to effective real-time marketing.
84% of companies see the primary benefit of real-time marketing being a better customer experience.
85% of marketers believe it is fundamental, significant or important to their future business success to provide experiences that are responsive to customers based on real-time, in-the-moment behaviors.
29% of marketers are not engaging in any type of real-time marketing.
80% of respondents consider ‘real-time’ to be two minutes or less.
Real-time marketing increases conversion rates by 26%.
70% of marketers in APAC see display as an important mobile channel, this is set to decline dramatically by 2020.
Social media is the channel most used on average across Asia to share content (63%).
Promotional content in email is most likely to correlate with purchasing habits, with64% of Asian respondents having purchased something after receiving promotional content by email.
Brands can achieve significant improvements in campaign performance if they’re willing to allocate between 8% and 15% of their budgets to mobile.
One in five Europeans (20%) have used their mobile device to access a retail site in the previous 3 months.
In a report by Xerfi-Precepta, online sales in France are expected to grow by almost 60% between 2014 and 2020.
67% of APAC organisations note that mobile will become a major part of their marketing and commerce strategy during 2015. This is slightly higher in China, at 72%.
63% of Asia Pacific companies are planning to increase investment in content marketing, and 62% in mobile marketing.
Mobile marketing is used by about half (48%) of companies based in Asia.
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