What Are The Critical Moments In Your Customer Journey?
According to Go-Gulf, online ad spend in Western Europe will increase to 26.5% in the year 2015. In Eastern Europe, online ad spend will increase to 2.8%.
According to Go-Gulf, online ad spend in the Middle East and Africa will increase to 1.3% in the year 2015.
There are an estimated 90 million internet users in the region, and ecommerce sales are predicted to reach around $15 billion in 2015, up from $9 billion in 2012.
Thirty-three (33) percent of consumers in the Gulf use the Internet to research products and services.
More than half of Middle Eastern shoppers age 26 and older shop online.
The value of mobile commerce in MENA could reach $4.9 billion by 2015.
Fifteen (15) percent of Middle East businesses have an online presence.
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