What Are The Critical Moments In Your Customer Journey?
On average, 60% of a marketers' time is devoted to digital marketing activities, fuelling demand for digital marketing skills.
Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
Paid for sponsored listings such as AdWords maintained their position as the largest single format with a 59% share of digital advertising. It’s higher for mobile at 63% of ad spend.
In the UK, digital ad spend up 17.5% to record six-month high of over £3 billion or £66 per person online
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