Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
71% of European companies’ adoption of content marketing has been inconsistent or worse.
Email shows high engagement rates with an average of 3.75 pageviews per visit, and achieves the highest comparative conversion rate at 2.9%.
Spam averaged between 71 and 80% of all emails sent globally during the fourth quarter of 2012.
1% of all US advertising spending is on mobile platforms, compared to 43% for TV and 29% for print.
71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook.
Globally, 46% of consumers with a digital device used social media to help make purchase decisions.
Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online.
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