Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
In recent customer surveys 83 percent of people agree with the statement "Not all ads are bad, but I want to filter out the really obnoxious ones."
A study reports that only about 40 percent of people click on ads because they're actually interested and 34 percent of ad clicks are by mistake.
When asked in a survey 85 percent of consumers report that "Obnoxious or intrusive ads give me a poor opinion of the websites that allow them."
The advertising that is most resented by consumers are pop-up ads, with a 73 percent disapproval rating.
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