Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
Infographic: Get the Facts on Paper and Sustainable Forestry
Infographic: Going Paperless May Not Be Greener
Infographic: Why Do So Many Love Print on Paper?
The Brand Science study shows that ad retention of media one week after seeing an ad is 55 percent for out of home (OOH) as against 49 percent for print and 35 percent for radio – and 58 percent of people report consciously looking at OOH ads
Of the total 2013 retail advertising spending of $80.5 billion, print accounted for about $37.5 billion, not including in-store and out-of-home.
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