CHART

Organization's Relationship With Data

An organization’s relationship with data impacts how well it understands customer behaviors. According to 36 percent of all respondents, understanding customer behaviors is an area of challenge and concern as brands struggle to identify customer behavior information at scale, instead boiling down insights for an individual. Alternatively, for the 5 percent of marketers previously identified as advancing their data strategies, only 10 percent feel they are still struggling to understand behaviors. In fact, some 80 percent are leveraging data and analytics around how, when and where customers are engaging and transacting with the brand.

Source: CONNECTED INTERACTION TO POWER BRAND ATTRACTION REPORT. CMO COUNCIL 2016

Chart Themes

  • Brand Awareness
  • Customer Engagement
  • Digital Marketing