Telco organizations share progress towards increasingly data-driven, customer-responsive, and digitally adaptive transformation

Only 9 percent of telco marketers feel they are adequately transforming to become more data-driven and customer responsive. Unfortunately, a multitude of roadblocks have yet to be overcome for telcos seeking to optimize their omni-channel efforts, with 9 percent struggling to achieve functional integration, 13 percent facing cultural, technical and operational hurdles. The majority of these telco marketers say their organization is at least taking steps to transform, with 17 percent making progress and 47 percent noting that while they are evolving, additional effort will be needed to achieve success.

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