EVENT

Webinar

2022-10-12 16:00:00 2022-10-12 17:00:00 Unleashing AI on Customer Engagement Is your AI working for you or against you? CMO Council cmoteam@cmocouncil.org
OCT
12

Unleashing AI on Customer Engagement
How To Make AI More Pervasive

October 12, 2022
In Partnership with: GFK

WHAT IS COVERED:

Speed and scale of actionable data insights depends on getting AI right. AI is the only way to analyze massive amounts of data across channels for dynamic segmentation, personalization at scale, and predictive capabilities. However, AI is complicated, expensive and mysterious. This session will look at how marketers can overcome the challenges and complexities to get AI working for them.

Join us for an in-depth look at how marketers can make AI more pervasive. Among top-performing data marketers, 30% use AI in multiple cases and, in some cases, AI leads the way in digital transformation. We’ll discuss real-world cases of AI in action.

In this webinar, learn how to overcome AI anxiety and adopt AI in multiple functions, such as:

  • Dynamic customer segmentation
  • Personalized messaging
  • Optimized campaign planning/media buying
  • Predictive modeling
  • And much more!