Regulated industries seek to use Generative AI for innovation but must manage risks and data wisely in evolving landscapes.

Today's digital landscape demands unified personalized customer experiences.

CMO Council members are invited to attend the London edition of the Brand Finance Annual Forum 2023 at the London Stock Exchange on November 1, 2023.

Unleashing Real-Time Data Insights: Overcoming Challenges, Driving Decisions

Discussing Strategies for Omni-Channel Success in the Digital Age

The theme of this one day immersive event is "Marketing. UpClose & Personal" .

Discussing Strategies for Omni-Channel Success in the Digital Age

Join industry leaders and peers in this exciting documentary-style masterclass to stay ahead of the ever-changing social media landscape.

Accelerating Decisions with Real-Time Data: Challenges, Opportunities, and Innovations

How are you navigating sales and marketing’s monster pivot to the digital buyer?

Connect with marketing peers to explore the benefits and challenges of delivering on the promise of digital execution and unified customer experiences.

Don't be data insecure. Register now to learn how to use data to drive impactful data transformation and actionable business outcomes!

Learn how transformation leaders are leveraging new tools and technologies to aggregate, analyze and action on insights to drive operational efficiencies.

The future of the financial services and technology B2B marketing landscape in 2023 and beyond!

Not sure how to navigate new consumer shifts and trends? Don't worry. Join us April 6th for our upcoming dinner dialogue in sponsorship with Uptempo!

Are you evolving with the times? Register now to ensure you don't get left behind

Are your digital transformation strategies achieving the desired results? Connect with your marketing peers to see how you stack up.

Do you have the complete picture or, are you missing a piece of the puzzle?

Asia's leading Summit for Programmatic Advertising and Media Leaders.

Are you ready to get ahead? The best data marketers excel at assessing always-on insights, closing the gap from data to action, and creating adaptable and agile data systems. Speed and agility wins

Are you confident in your current CX strategy? If not, this webinar is for you!

Is your AI working for you or against you?

Are you ready to understand how Marketing and Procurement Raise ROMI?

Learn how to keep your customer base excited, engaged and coming back for more

Digital marketers, do you feel like you're seeing the fruits of your labor?

You're not going to want to miss this conference...

What's next for in-person events?

Are you ready to return to in person events?

Join Industry leaders to learn how to build the CEO’s trust and win digital transformation leadership.

Don't go into 2022 without figuring out how to personalize your customers AI experience

CMO's are taking bets on MarTech, are you hitting or folding?

How are your MarTech resources...are you spending wisely?

How are your MarTech resources...are you spending wisely?

Are you ready to analyze how you verify?

How to deliver great experiences through contextual interactions

Are you looking to improve CMO-CIO relationships?

Social media is shaking up the advertising game in 2021, are you reacting or thriving?

Change is inevitable in marketing, and big changes are happening. Are you ready to pivot or get left behind?

We're excited to announce that events are back!

Are you feeling left out of the data revolution? Register now to learn how you can keep your company from being left in the dust.

Advanced email analytics is taking the marketing game to a whole new level….are you in?

Join us for a panel discussion on how to use real-time competitive social advertising intelligence to pivot strategy and outsmart the competition

As a CMO the first 100 days are critical to the rest of your career...do you have the tools to be successful?

Learn how one airline company fast tracked its consumer expectations into the future with CX innovation. 

Discover how major brands agencies use creative intelligence to optimize creative and content performance across their campaigns.

Discover what marketers need to survive and thrive in this new digital reality and how to navigate the customer journey. 

Discover why MarTech benefits both marketers and comms pros and how it leads to a more cohesive relationship through shared analytics, metrics and tools.

Discover how building stronger customer relationships can pay off in real measurable revenue for marketers.

Uncover how to leverage newer technologies such as AMP (Accelerated Mobile Pages) to drive more engaging, interactive and actionable experiences through email.

Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels within the marketing mix. 

Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline.

Explore survey and report findings on ways to realign marketing and communication strategies for consistent, effective brand messaging. 

Hear from over 60 industry icons and notable celebrities as they share how to navigate the new world order and ways to inspire positive change. 

This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage.

Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence. 

This event gives you the opportunity to interact with customer contact centre, customer experience and operations executives to foster new ideas and new opportunities.

Delve into how to obtain the highest returns from overall marketing campagin spend and how to better manage spend across the portfolio. 

Learn how to develop management programs that deliver the best outcomes and ways to maintain an efficient agency management. 

Explore how to get the most out of your existing content, and how to create future content efficiently and cost effectively.  

Learn how to obtain the greatest return possible for your martech investment and how to increase its performance. 

B2B Online is the only event where the top minds in manufacturing and distribution meet and learn, and build a true community.

This webinar will explore the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them.

This event will provide opportunities to learn strategies to strengthen leadership skills in communication, and ways to improve the influence of corporate messaging. 

The Grounded Summit provides the opportunity to network with fellow professionals while working together to strive to make a difference for our planet.

Sales Leadership participants will learn and share how their peers achieve scalable revenue growth and how they design, build, & manage their sales organizations.

Get a grip on a fast moving landscape of solutions and find innovative ways to provide data-driven customer experience excellence.

The Social Media WA Summit is returning to Perth on the 19^th to 21^st February 2020 at the Novotel Perth Langley!

This webcast will dive into ways to pinpoint detrimental marketing pitfalls and learn ways how to best avoid them.

This event will discuss marketing innovation, thought leadership, the new dynamics of brand engagement, CMO influence and our tech-driven future.

The Supernova Awards represent hundreds of finalists and winners who represent multiple roles, industries, and countries.

Participate in knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Rethinking how we are putting social advertising to work.

Let's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator?

CCO Fall will provide leaders in all areas of customer work with the unique opportunity to interact and network with one another.

A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change.

This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development.

Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?

Breaking down the leading practices of brands taking social advertising to new heights.

Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?

The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best practices and operating principles to stay competitive and drive corporate innovation and strategic digital transformation.

Discover how companies are using emerging technology, data analytics and new organizational models to navigate industry changes.

Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers. 

This annual thematic programme gathers the global design community to explore the use of design in tackling the big issues of today.

Learn to establish business intelligence that pertains to the best business strategies.

Join our webinar with Microsoft as we explore new ideas to meet the experience of tomorrow's customer.

Transform your programmatic strategies.

Discover how to make informed decisions and ensure success at a time when life moves a mile a minute.

Spend time engrossed in immersive content and meaningful conversations on changing experience economy.

Join our webinar with Microsoft on the key digital trends that will shape how we work, analyze and engage.

How can you boost your digital leadership? Request your invitation to join your c-level executive peers.

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the discussion with experts and visionaries at this one day online event. Don’t miss your opportunity to have your questions answered.

Engage in a robust discussion on how to offer emotion throughout the customer journey at a full-day event in Paris, hosted by SAP.

Understand the value of geographic branding for commercial success

Join our webinar with Microsoft as we discuss and share best practices around turning transformation from aspiration to application to profitable realization.

Customer Expereinces executives gather to develop cutting-edge CX strategy 

Designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns.

Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences.

Bringing together the world's best cult brands to share secret marketing techniques. 

Bringing together CDOs to address the challenges and opportunities arising from big data, the cloud, digital disruption, and social and mobile media

IGNITION will bring together an engaged community of innovators, business leaders, and emerging entrepreneurs who will inspire you to think differently.

A pioneering event fusing mar-tech, strategy and creativity will bring together a diverse range of marketers packing knowledge with great storytelling

Explore transformative opportunity in the coming decade for an all-encompassing edge ecosystem with more distributed IT architecture improving data integration.

The dinner’s discussion will center around a new call to action to shift thinking to more intentionally impact and build better relationships with customers.

Marketers and customer voice experts will share reactions and prescriptions to analyze and apply customer voice to power better relationships with their customers.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

A Peer-Powered Innovation Session to Spark Marketing Supply Chain Activation

Explore cutting-edge technologies, the latest products and services on the market, and the knowledge to overcome your business challenges at PRINT^® 18.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join some of the most brilliant minds in the industry to advance the practice of marketing and improving the way that we experience content!

PRIMIR, ​the ​Print ​Industries ​Market ​Information ​and ​Research ​Organization, expands ​upon ​its ​legacy ​of ​providing ​vital ​data ​and ​content ​from ​new ​PRIMIR ​studies.

Join us as we host a one-hour webinar on how companies can maximize the impact of their video investments.

Join us along wtih SAP Hybris and Hootsuite in Paris to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

Join us along wtih SAP Hybris and Hootsuite in London to discuss the obstacles and the opportunity that organizations have in activating listening initiatives.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Where the top minds in retail meet, collaborate and learn about what's disrupting the industry today.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Meet us in Amsterdam to explore how marketing technology redefines the industry and allows marketers to create data-driven strategies.

Join us along  with SAP Hybris and Accenture in Amsterdam to discuss how the state of digital transformation is creating more opprtunities for marketers.

Join us as we explore how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join us as we look into how Microsoft leverages social media to build relationships with its audience.

How can marketing be made human again and when did we forget how to build real relationships with real, live human beings?

Brand Finance will share insights from their 2018 UK Most Valuable 150 Brands Report, focusing on the key trends revealed in the report. 

Join us along  with SAP Hybris and Accenture in Stockholm to discuss how the state of digital transformation is creating more opprtunities for marketers.

Meet us in London at the leading European event for marketers who want to transform their programmatic strategies.

Join us as we debate and discuss where and how data-rich engagements, including email, have shifted and transformed strategies.

The Summit in New York will feature executives from HSBC,eSurance, groupM, AIG, GE Transporation, Johnson & Johnson, and more.

Join us as we look into how Microsoft's transfomation fostered a culture of market-centric and customer-centric innovation to advance the organization.

Join us as we host a one-hour webinar to explore the challenges organizations face as they look to deliver consistent and personalized engagements across touchpoints.

Join us and IBM Watson in New York City to discuss how the shift toward the customer has necessitated innovation across data, analytics and operations.

Join us as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements. 

The Chief Marketing Officer (CMO) Council is returning to New York City for an exclusive, complimentary dinner roundtable, and we invite you to join us on April 12, 2018, for an evening of lively discussion with your marketing peers.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

Join the CMO Council along with Marketo as we talk about owning the customer experience.

X4 is a 3-day masterclass in Experience Management. Learn how to turn customers into fanatics, employees into ambassadors, products into obsessions and brands into religions. Learn More: https://www.qualtrics.com/x4summit/

Join the CMO Council as we host our first dinner dialogue in Boston for 2018.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council, in partnership with Microsoft, as we discuss what makes a good customer experience.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join the CMO Council as we host our first dinner dialogue in Los Angeles for 2018.

Join the CMO Council as they host their first Dinner Dialogue in San Francisco for 2018.

Join CMO Council, an event partner for The Brand Finance Global Forum, as we bring together senior marketing executives to discuss the link between brands, strategy and financial performance.

Join The CMO Council, in partnership with The Brand Finance Forum, at the Brand Finance Global VIP Dinner in London to discuss the latest issues in brand, strategy and financial performance.

The CMO Council will host its first Europe Advisory Board Meeting of 2018 in London. 

Join us in San Francisco for the opportunity to learn from the top coaches and digital curators from across global sport, in one room!

Join the CMO Council, for an intimate roundtable dinner dialogue centered around the big goals and mandates marketers have for 2018.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join Liz Miller, CMO Council, Cindy Vandecasteel, NGDATA and Jeroen Bronselaer, Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

Join us we explore the latest topics in the digital marketing realm, such as smart data, predictive analytics, big data, blockchain technology and many more.

Join Mary Anne Hensley, from the CMO Council, John Timmerman, Global Industry Evangelist at Teradata, and Peter Francis, Vice President Digital Growth and Acquisition at T-Mobile on November 16 at 1pm EST.

Join the CMO Council for an intimate roundtable dinner as we return back to New York. 

Join us in Toronto as we redefine traditional marketing practice to bring a transformation through innovation and technology.

Join the World’s Most Trusted Network of C-Suite Leaders

Join us as we visit Chicago for the first time this year to talk about the responsiveness requirement.

The 5th Annual Chief Digital Officer Global Forum (CDX) Silicon Valley Brand Innovation Summit IS set for November 2-3, 2017 in San Jose, California.

Join us on October 26, 2017 as we focus on bridging the gap between cybersecurity and brand protection.

Join the CMO Council along with Marketo as we talk about owning the customer experience.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

A Peer-Powered Innovation Sessions to Spark Go-To-Market Improvement Strategies

Join us as we discuss the latest trends, from the API economy to the real opportunity of cognitive computing being applied to the marketing engagement engine.

Join us along with Vuble for dinner to talk about video performance, advertising placement and strategy shifting to get attention.

Join us in Toronto, for an intimate roundtable dinner as we revisit the conversation around the needs, requirements, and challenges marketers face in developing a solid foundation that will empower the data-driven customer.

Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience.

Join us for a Luncheon in Amsterdam on October 4, 4017 to identify where gaps may exist in our strategies.

Join the CMO Council, in partnership with SAP and Accenture, at our upcoming dinner dialogue event being held on October 3, 2017, in Stockholm.

GMIC Jakarta 2017 is a great opportunity to expand your company’s reach and solidify its position in Southeast Asia.

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

We've partnered with Symosos to bring The Sysomos Summit to San Francisco!

The Sales 3.0 Conference, Las Vegas will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth.

Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media.

Join us as we discuss the steps that marketers can take to better inform and influence the customer journey.

Join us as we discuss how brands are evolving email strategy to advance the customer experience.

Join us as we discuss what cognitive computing is, what it is not, and how it is poised to fundamentally change how marketing teams work.

Join us in Boston August 14-17 for eTail, where the top minds at America's most successful retailers meet and learn. 

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue on July 26, 2017.

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Join Liz Miller, VP of Marketing, CMO Council, as she gets to know Maria Winans, CMO, IBM Watson Customer Engagement next week at 11AM PST/2PM EST.

Join us as we identify where gaps may exist between our strategies to reach and engage customers and their intentions when it comes to crafting their own journeys.

Join us in San Francisco as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Join us in Atlanta as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Although brands strive to deliver exceptional, connected, contextual experiences to their customer, marketers admit there are significant challenges in meeting customer expectations.

Join us in New York City as we debate and discuss digital transformation, data and the impact of new innovations that promise to revolutionize the customer experience.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue on June 13, 2017.

Leading technology companies will be there to give attendees a hands-on look at their latest innovations for customer engagement.

Growth is the top concern of C-Suite leaders. Growth that creates market leadership. Growth that builds loyalty and trust with customers. 

Join us on May 16- 17th along with your marketing, commerce and sales peers for a dynamic executive summit.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue. 

Ad fraud, click fraud, poor inventory quality, kickbacks…all of these words are making headlines. 

Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Keynotes from James Corden, Tony Award-Winning performer, and host of “The Late Late Show” on CBS, and Grammy Award-winning musician and actress, Queen Latifah.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue. 

As digital marketing continues to evolve, modern marketing executives face increasing pressure to engage the demanding consumer in the right channel at the right time.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue around the needs, requirements, and challenges marketers face.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers face. 

Join us to learn industry insights and next best actions for marketing executives looking to overcome roadblocks that prevent organizations from capitalizing on profitable omni-channel efforts.

Gain exclusive access to industry-winning case studies and original research; Unlock new insights to develop and measure great creative; Take home the most up-to-date tools to boost your advertising effectiveness.

According to new research from the CMO Council, customers have simple expectations when it comes to customer experience. 

The Chief Marketing Officer (CMO) Council will take the opportunity at Mobile World Congress to gather marketing peers together to discuss critical issues facing brands. 

Los Angeles, CA

The new mandates and opportunities to be gained through social data.

Aligning Campaigns, Content and the Customer for Exceptional Experiences

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.

Establishing and Implementing a Customer Data Platform to Get Moving Forward

Best Practices for Telecom, Media and Entertainment Industries

Chicago

This conference aims to provide a platform to discuss, debate and share insights around reaching consumers in emerging markets.

How to transform the customer experience and meet the needs of today’s customer

San Francisco

New York

Toronto

Toronto

Bay Area

New York

Berlin

Atlanta

Chicago

This webinar will discuss the findings of the lastest study by the CMO Council and Bazaarvoice, titled "Shopper Marketing: The New Rules of Engagement."

Mexico City

The C-Suite Network Conference brings together executives from the most successful companies and organizations to share their challenges, success and lessons learned. 

London

Amsterdam

This by-invitation-only symposium is sponsored by Ricoh Boulder, USA and will be November 1 - 3  at the Ricoh Boulder Campus and nearby St. Julien Hotel.  This meeting is for executives in the direct mail and marketing industry who are interested in how new advancements in analytics and technology can drive opportunities and changes in customer engagement. This event is a mixture of presentations, round tables, and networking with marketing peers and subject matter experts.

Savvy digital marketing leaders are connecting online and mobile experiences directly to calls and conversions that drive the bottom line.

Join the CMO Council as we discuss the new opportunities in business models, digital engagements and experiences including subscription services to recurring payments.

New strategies are developed in an effort to boost the bottom line. But even the best-laid plans get sidetracked.

Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. 

In today's expanding marketing landscape, the chief marketing officer is faced with sheer chaos that must be tamed for better business.

 CMO Council SVP of Marketing, Liz Miller, will be speaking.

Brings you the best global knowledge and tools to get you off to a flying start or to accelerate your existing activities. 

Dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT.

Join the CMO Council for an exclusive executive roundtable focused on tackling marketing measurement challenges as a whole, but also how agile marketing measurement fuels the agile marketing engine.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent marketing technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys.

The CMO Council is thrilled to announce the 2016 CMO Council Elite Retreat on Tuesday, May 17, 2016, to be held in conjunction with the SAPPHIRE NOW conference in Orlando, Florida. The Elite Retreat will gather senior marketing leaders for a full day of networking and thought leadership, as well as exclusive marketing master classes focusing on the strategies, technologies and tactics that are driving innovation and competitive advantage for businesses today.

We are fortunate to have exclusive access to some of marketing and commerce’s foremost leaders in big data, analytics, digital transformation and customer experience innovation, who will be joining us for this full day of learning, debate and discussion. Highlights of our packed agenda include:

• Technology trend tour: See the latest innovations in marketing and commerce technologies firsthand

• Executive briefing of new research from the CMO Council and SAP, followed by an executive roundtable to discuss key findings

• Marketing master classes to give in-depth training and real-world examples of marketing and commerce’s hottest topics
  
  

Attendees will be provided with two nights of lodging accommodations, along with ground transportation between our hotel venue and the conference venue. Elite Retreat attendees will also be provided with a complimentary three-day pass (a $2,295 value) to attend SAP’s annual conference of digital transformation. With dynamic keynotes, an exhibit hall filled with hundreds of today’s most critical business technologies and a closing concert headlined by Coldplay—fresh from their Super Bowl 50 Halftime performance—SAPPHIRE NOW alone is an event not to be missed. Now, we will up the ante with the Elite Retreat.

Space will be extremely limited, so be sure to mark your calendars today and let us know if you are interested.

With 2,000+ attendees, 300+ speakers and 200+ CEOs, Shoptalk is the first large-scale NextGen Commerce event.

Digital Marketing 2016 will present an informed and knowledgeable discussion on digital marketing developments and strategies in the ever-evolving and fast-changing technology environment. You’ll have the chance to see what campaigns are being driven by Australia’s top businesses, while also gaining insights from some of the nation’s most innovative thinkers in the digital marketing space. 

The CMO Council, in partnership with Sysomos, will host an executive roundtable to gather subject matter experts and marketing peers to share best practices and insights around the shifting conversations of the customer and the opportunity marketing has to bolster business strategy.

BIA/Kelsey BRANDS: The Brand-to-Local Marketing Summit, March 22, in New York, will examine the drivers of $61 billion in spending by brand marketers targeting local audiences. The program will offer a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.

The summit will address key questions, such as: how does "local" add value to brands? What are the challenges and opportunities in data-driven marketing and data science to effectively measure, distinguish and deliver local brand messaging to drive consumer response? How are adtech and martech platforms and ad networks creating new successes for brands seeking to drive higher ROI with local investment and activations? Where is programmatic advertising headed and how does it drive targeting, efficiency, ROI? If you’re looking for answers to questions like these, attend BIA/Kelsey BRANDS and discover how you can take a giant leap forward with your local targeting efforts. 

Click here for more information on the summit. As a partner with BIA/Kelsey Brands, CMO Council members will save $100 on registration with promo code CMOCOUNCIL

Event website 

The 360-degree view of your customer has become something of a marketing unicorn—that thing you know is worth chasing for better customer engagement, retention and acquisition but feels impossible to find in today’s climate of slow corporate change and legacy infrastructures. In the past, we could afford to put off the hunt, saying that perfection was costly and that sales goals don’t wait for magical creatures. In today’s age of the customer, the opportunity to place corporate before customer or product before personalization is a thing of the past.

As the CMO Council continued the ongoing dialogue around customer engagement and the search for the single point of customer truth, we gathered peers for a one-hour interactive webcast to debate and discuss:

• Transitioning the conversation from if we can build a better 360-degree customer view, to how we start the journey and begin organizing the construct
• The role played by new technologies and channels, including a case study on how interactive personalized videos are shaping more impactful engagements

We were joined by Forbes Insights writer and researcher, Lynda Brendish, along with Pitney Bowes Unicorn Catcher and Customer Engagement Lead Liz Roche, who shared primary research and insights from the Forbes Insights report, “Engagement in the Age of the Customer.”

There is no single silver bullet to drive consistent customer engagement, but the strategies and technologies discussed in the webcast will set the stage for greater marketing success and will provide a glimpse of that magical unicorn. Thanks to our partners at Pitney Bowes, attendees also received a complimentary copy of the Forbes Insights report.

Adding context to an experience used to mean knowing “something” about the time or place a customer is in…be it in the moment or in the next best point of interaction. In the evolution of customer experience, context has been a key gating point, signaling the difference between knowing your customer is facing a blizzard versus a heat wave. But as the customer becomes more saavy about what experiences “should” exist, molding their expectations even more acutely and raising expectations, marketers must start to redefine what context is and differentiate a contextual experience from a clever campaign.

What are the implications of failing to deliver contextual experiences to today’s connected customer? Have the complexities of the enterprise, including our own strategies, solutions and systems, made the delivery of highly relevant, contextual experiences feel impossible? How are today’s business leaders redefining contextual in order to actually put the customer experience in context of the customer and the business?

The CMO Council, in partnership with SAP, kicked off a discussion into the advancement of the contextual customer experience. Beyond campaigns and beyond CRM, this discussion focused on the new meaning of context, in total context of the customer and the business. Adding their insights to this one-hour interactive webcast were brand marketers working to advance their personalization and experience strategies along with experts in context, experience and looking far beyond CRM.

In today’s age of big data and analytics, marketers are looking to redefine how data and insights can be gathered to drive the business forward. Core to this is how organizations are getting smarter about opportunities to more strategically target the prospects that are most likely to yield profit and success. Marketers have embraced their role as the orchestrators of the customer experience, but there is still a real need to remain in the driver’s seat in steering bottom-line growth and enabling sales engagements.

Join the CMO Council as we explore the new secret sauce of the smartest CMOs—predictive intelligence. With the right predictive tools, all of this insight can be derived from data already collected across the organization and can be supercharged with third-party intelligence to pinpoint and predict just where organizational resources can be deployed for maximum effect.

The CMO Council will be joined by experts from Radius, industry leaders in predictive marketing intelligence, along with brand leaders who will share their own best practices and case studies in transitioning their organization’s data into actionable results. Among the core questions to be debated and discussed in this one-hour interactive webcast:

• How are leading brands uncovering real opportunities that will move the needle instead of guessing based on gut, history or hope?
• How critical is speed in advancing the intelligent business? Can organizations afford to wait to gain hard-fought predictive insights?
• Where and how are B2B marketers advancing predictive analytics, and how has this shifted over the past several years? What has been the most compelling business case for this new level of advanced analytics?
• How have intelligent businesses made fresh decisions that are decisive, immediate and impactful? What key data resources are required, and how has the business responded to this newfound insight?
• As we head into 2016, are there hot markets and opportunities that organizations can immediately access to hit the ground sprinting?

According to the newly released study, “Predicting Routes to Revenue,” marketers intend to look directly at personalization as a key strategy to maximize customer value in 2016. In fact, according to the insights from more than 150 senior marketing decision makers, 58 percent will be adding more personalized experiences that are directly based on customer data. However, only 16 percent of marketers in the same study admitted they are delivering a customer-centric experience that fulfills brand promises and value at every step of the experience.

In fact:

• 44 percent of marketers admit they do not have good visibility into customer lifetime value and retention rates
• 36 percent feel that the current market environment is cluttered and confused, with a mass of online and offline communications adding to the noise and making it more challenging to engage with customers
• 47 percent of marketers are collecting and analyzing data separately, creating an environment of disconnected channels and disconnected intelligence

So where will marketers need to invest, innovate and advance in order to reach their goal of delivering on the power of personalization? With an ever-growing list of marketing priorities, what personalization priorities exist? How do we ensure that the investments in talent and technology are moving the revenue needle? How do we finally put an end to “random acts of marketing” and, once and for all, create a connected, multi-channel experience that is in the context of the brand and the customer? What does the must-do punchlist for prioritization look like for the entire customer-engaging organization?

Join the CMO Council as we gather a roundtable panel of guests to discuss the key marketing priorities that will make personalization a priority in the coming year. This will be an hour-long roundtable discussion of the needs, issues, challenges and big wins that marketers can achieve in the coming year. Joining the CMO Council on the panel will be experts from Pegasystems, who will be providing industry best practices and insights from leading brands. 

When marketers advanced into 2015, headlines announced that it would be the year of customer analytics and intelligence—a year when CMOs would be shedding the fear of “analysis paralysis” and turning the threat of big data into big opportunities with customers. Yet in survey after survey and study after study, CMO Council members agreed that while the desire to achieve dynamic customer experiences was there, the reality of using data to create these experiences was a difficult task, especially when the customer was demanding personalization beyond the confines of marketing-only data.

So how are best-of-breed brands truly forging ahead with data? What are the new buzz-worthy opportunities that will make headlines (and possibly headaches) for marketers in 2016? Will the Internet of things truly be the opportunity that analysts are predicting, or will it be yet another far-off dream that only the richest brands can afford? Where will the customer expect brands to meet them next? And who is already on the path to meet these rising demands?

To kick off 2016 and begin to circulate some new ideas, the CMO Council partnered with Teradata to host a one-hour webcast to discuss the big trends of 2015 and where the new year will take us. Among the key topics discussed:

•  New expectations for data: From aggregating data from new sources to managing and cleansing the data we have, what are the new requirements for the data-driven business?
• The Internet of everything: Beyond smart cars and connected homes, the Internet of things will tell us more about our customers while demanding new intelligent engagements…are we ready?
• Anonymous no more: The difference between crossing the creepy line and thrilling a customer with relevance is a thin one that demands that marketers connect the dots between a single user’s known and unknown behavior online…but how?

The webcast also identified big opportunities ahead of us in 2016 and how to start identifying practical steps to advance the journey to success.

Speakers:

• Liz Miller, SVP Marketing - CMO Council
• Vi Murphy, Sr. Digital Marketing Evangelist - Teradata
• Sean Shoffstall, VP, Innovation & Strategy - Teradata

At the upcoming CMO Council’s executive roundtable luncheon, the focus of our conversation will be around the key findings of the new report from the CMO Council/SAP study entitled “Gaining Traction Through Each Customer Interaction,” set to be released on 6 January. This interactive discussion will delve into the core issues, needs and challenges brands face in today’s era of customer-defined journeys and digital experience overload, as well as and identify action plans to turn strategy into opportunity as we move into 2016. We are thrilled to be joined by SAP’s Global Chief Marketing Officer, Maggie Chan Jones, who will be sharing her perspectives on the orchestration of a global customer experience strategy, as well as her own views on key customer trends shaping the next evolution of customer experience demands.

Chief Marketing Officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation and new subdivisions in the C-Suite including new “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation.

The World Marketing Congress, home of the 100 Most Influential Global Marketing Leaders andn Master Brand Awards, will bring marketing leaders together to recognize those brands and individuals that stand out in a world of permanent, unrelenting change and explore a variety of important topics.

Join over 400 digital marketers as ClickZ Live (formerly SES) returns to Chicago with an action-packed, educationally-focused agenda that will cover the latest digital marketing tips, tricks and tools that will make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns in 2016.

Since “mad men” took over Madison Avenue, marketing departments have spent billions to uncover consumer attitudes and influence them. Recent behavioral research has shown that the link between consumer attitudes and behavior is weak, while uncovering stronger drivers of choice and behavior.

MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’ll be the place where the leaders, the innovators, the people who make things happen gather to learn about the latest in B2B marketing and share the secrets to their success.

The Economic Times Corporate Communication Summit has been crafted to give communication professionals an opportunity to interact with industry leaders, management experts as well as their peers to understand how to advance their company’s goals while handling its reputation management across multiple channels.

The CMO Council is excited to be partnering with Advertising Week as a part of Advertising Week XII. One element of the week-long marketing experience is the Advertising Week Marketing Academy, which will take place on September 28-29. This will be a unique marketing education opportunity for senior marketing leaders to take a deep-dive into Advertising Week’s thought leadership programs, designed to drive the business forward and influence the global industry.

During the two-day marketing education session, Academy Candidates will go through a highly personalized and curated course of unique speakers, facilitated discussion sessions and peer-to-peer learning. Topics of discussion will include Big Data + The CMO: What’s Next, Inspiring Your Creative Team to Greater Heights, Technology You Should Chase (and Leave Alone), How to Be a Balanced Marketing Leader, Articulating the Numbers in the Board Room Better Than Ever, and Real-Time: How Dashboards Can Enhance Your Leadership and Message.

To learn more about the benefits of this marketing education opportunity, please visit the AW Academy Benefits page.

This strategic session will elevate personal marketing leadership skills and will be an opportunity to create an ongoing community of peers. The CMO Council is excited to offer its members 20 percent off admission to Advertising Week Marketing Academy. 

To reserve your place in the Academy, please apply here.

The CMO Council’s move to identify and promote marketing technology innovation will start at DEMO Traction Boston.

How often do your Marketing and Sales teams lament about the state of your organization's customer and prospect data quality?

Build Business: go beyond is the only business development, marketing, and leadership conference designed specifically for the A/E/C industry.

The World Brand Congress will be the single largest rendezvous of best brains behind some of the world's most successful and sought after brands.

ClickZ Live is the most cutting-edge, all-encompassing digital marketing event series in the world today.

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

Beyond automation, campaign deployment and even lead generation and opportunity capture, marketing needs a new toolkit. The systems and strategies that will be required to effectively deploy them will also demand new questions: Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization? Does the front line know everything there is to know about the customer? What strategies, linkages and alignments will help make sales and marketing smarter? How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?

We will also be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

Speakers:

• Liz Miller, SVP, Marketing - CMO Council
• Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes
• Maureen Duff, Managing Director, Head of Global Marketing - Pershing

Adobe Digital Marketing Symposium is the premier digital marketing event designed to inspire you to find new opportunities and valuable skills to get the most from your digital strategy.

In 2007, the CMO Council embarked on a study to track how senior marketers were embracing the customer in real-time, personalized engagements—were we realizing the goal of “right message, right time, right channel” in our communications? At that time, 47 percent of marketing respondents felt they did not have a full view into the profitability of a customer, including access to customer lifetime value insights. Some 60 percent indicated that they planned on looking at personalization as a key route to maximizing customer revenue, and when asked what could hold back their plans, the majority indicated they did not have the analytics, insights or predictive technologies needed to effectively leverage data to personalize experiences.

Eight years later, many marketers feel they are in the same position, struggling to optimize the customer journey using real-time insights and intelligence that enable them to craft robust customer experiences where revenue (and not engagement metrics, like clicks or views) is the goal.

While marketers are still looking to power experiences with personalization and relevance, customers are in a very different space than in 2007. The expectations for service—from self-service to always-available personal or face-to-face service—continue to increase rapidly as customers are not willing to wait for answers or resolutions to issues. Our customers are also being offered new and often more compelling options from new contenders and disruptors…and even worse, despite years of loyalty building, customers are even more willing to leave the brand fold in favor of experiences and service options that can overshadow pricing and promotions. Customers are not just wanting to be known and heard; they are demanding it.

So how are leading marketers predicting where and how customers will react along their engagement journeys? Are there new, harder and more pointed questions that marketers must ask of their own customer experience strategies to better shift to the expectations of the customer? Are we too focused on campaign success while ignoring customer success? How do we know if the customer experience we have developed is actually aligning with the customer’s mindset, behavior and expectations? Have we really thought about the customer first?

To address some of these issues and better understand how real-time marketing decisions are directly impacting customer engagement in this age of “un-marketing,” the CMO Council, in partnership with Pegasystems, will present a strategic overview of how marketers are feeding the always-on marketing brain. Gone are the strategies that simply look to maximize campaign engagements as they are being replaced by customer journeys that traverse acquisition, retention and advocacy to maximize customer lifetime value.

Speakers:

- Liz Miller, SVP Marketing - CMO Council

- Rob Walker, PhD, Vice President of Decision Management - Pegasystems

- Josh Kruter, SVP, Digital Product - Clear Channel

For today’s digitally demanding customer, a rich, personalized customer experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. In response, many organizations have turned to data storage solutions to help keep track of these changes, but this often leads to customer data being dispersed across multiple systems. Organizations now need business agility to leverage these insights from disparate sources of information to optimize the customer experience and capitalize on new opportunities ahead of their competitors.

At this interactive CMO Council executive roundtable dinner, we look to debate and discuss the state of the agile marketing organization and our ability to keep pace with the digitally demanding customer. We will be joined by Bill Borrelle, Pitney Bowes’ Senior Vice President of Brand Strategy and Integrated Marketing Communications, along with Jeff Goldberg, Marketing Leader for Customer Information Management, who will share an expert perspective around “The Age of the Left Brain in Marketing:  A CMO Toolkit to Understand Everything About the Customer in the Digital Era.” 

During dinner, we will explore such questions as:

• Can relevant stakeholders across sales, service and marketing leverage all of the data available to the organization?
• Does the front line know everything there is to know about the customer?
• What strategies, linkages and alignments will help make sales and marketing smarter?
• How can marketing deliver tangible business value in weeks and have the agility needed to support long-term change at the speed of business?

The inaugural Internet of Things (IoT) Influencers Summit is set for July 21 at Levi's Stadium (Home of the 49ers) and will focus on the emerging business and use case for IoT app development and platform investment.

Marketing strategy mandates ebb and flow—from content marketing as a priority to the rise and questioning of big data—yet one mandate remains ever-constant across the C-suite and board-level view: customer revenue optimization. For organizations with decidedly digital commerce directions, the monetization picture can range from the sale of products to the monetization of content, resources or services.

Please join the CMO Council's executive roundtable where the focus of our conversation will be around the realities of transforming organizations, strategies and revenue models as well as developing winning strategies to emerge from the online revenue maze.

During dinner, we will explore such questions as: 

• From streaming video to subscription-based content feeds, marketers are identifying new products, but need the infrastructure to be able to quickly, easily and painlessly bring these revenue generators to market. Is your business ready to join the over-the-top content economy?
• The digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is your organization’s customer experience scalable and ready to be automated?
• From content to products and services, every organization across B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based, over-the-top market. The question becomes: is your organization ready to support this?

Contextomy happens when we quote something out of context in a way that distorts the intended meaning of the content. In the late 1990s, quotes were used out of context in movie posters; critics were quoted as saying “It’s terrific!” when they really said, “It’s a terrific waste of time!” Today “contextomy” has lost meaning.

In the data-laced marketing world, buzzwords like “big data” and “content marketing” reign supreme. It’s time to reexamine the concept. For marketers, contextomy happens most frequently when we seek to engage with the customer using incorrect or misplaced assumptions about customer behavior. To deliver truly personalized experiences with customers, marketers must deploy new, more intelligent customer engagements that take content and context into account. Context doesn’t come from loose data indicators; rather, it comes from understanding who each customer is, as well as customers’ past, present and likely future behavior. Context also comes from understanding customer channels, timing and environment. Marketers must remember to do this at scale.

Customers expect relevance and connection with the brands they choose. There is a new social contract between brands and buyers based on the use of customer data to enhance the user’s experience. This makes the experience more personal and delivers contextual value to the individual customer’s life—not the lives of people who are similar to them. This can have one of two outcomes: a terrific customer experience or a terrific waste of time. Not understanding the difference will have a direct and possibly negative impact on commerce and engagement.

To explore marketing’s mandate to better identify, understand and engage with today’s customers in a rich, contextual and real-time manner, the CMO Council, in partnership with SAP, will host a one-hour interactive webcast to join brand leaders to discuss and debate where and how context, content and the customer must converge in today’s commerce journey. 

Speakers:

Liz Miller, SVP Marketing- CMO Council

Bernard Chung, Sr Director, Global Solution Marketing- SAP

JP Kuehlwein, Executive Vice President - Frederic Fekkai

Gerald Youngblood, Director of Worldwide Channel Marketing - AMD

The new era of digital, social and mobile, has given rise to a new breed of consumer. More than ever before the customer has found their voice and they are using it!

In today’s digital economy, the marketing landscape is undergoing transformational change. Innovative startups launched just a few years ago have now skyrocketed into major brands. Delivering on the true promise of SaaS and the cloud, these innovative companies are at the forefront of a major disruptive wave, changing the fundamental way that consumers purchase and experience everyday products and services.

Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast to discuss and debate the realities of transforming organizations, strategies and revenue models and developing winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

Some of the key questions to be addressed include:

• From streaming video to subscription-based content feeds to innovative new products and services, marketers today are identifying new market niches, but they need an agile infrastructure. Is your business ready to join the digital economy?
• Today’s digital customer is not willing to wait, and the new millennial buyer will demand a frictionless and transparent digital experience. Is the customer experience scalable and ready to be automated?
• From content to products and services, every organization across both B2B and B2C industries likely has a new product offering that is ripe for this new subscription-based economy. The question becomes: is the organization ready to support it?

Speakers: 

• Liz Miller, SVP Marketing - CMO Council
• Gene Hoffman, Chairman/CEO - Vindicia
• Miriam Volle, Business Marketing Communications Leader - Kaiser Permanente
• Vidya Vishal, Enterprise Growth Leader - Equifax

The Corporate Social Media Summit New York 2015 will guarantee you social success in 2015 and beyond. Now in its sixth year, #CSMNY is America’s leading social media event with 45+ big brand speakers (including 15 CMOs and CCOs), 350+ corporate peers, 4 tailored tracks and 20+ interactive sessions.

The C-Suite Network Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to candidly talk about the challenges of success in a world that’s unlike any we have experienced.

Digital content: marketer's best friend or worst enemy? With more and more digital content being published, syndicated, and distributed across numerous channels, content has to be configured and produced in multiple formats and delivery modes to attract the right attention, entice engagement, and acquire and grow relationships to encourage purchase and further word-of-mouth. 

The Smart Data Summit will explore the future of data management and how smart data and analytics can drive revenue growth. Focusing on using analytics to ensure superior customer experience and loyalty, the summit’s topics explore the myriad ways in which predictive big data and analytics can have a very real impact on business performance in industries such as retail, telecom, banking and services.

Youth Marketing Strategy (YMS) is Voxburner’s flagship event and the biggest youth marketing industry event in Europe and the US.

MRMW is the most prestigious market research event of the year that connects the very best from the insight, marketing research and high-tech industries.

Are you expanding your brand’s global reach? Seeking new ways to engage customers? Striving to deliver a lifetime of value? Get inspired at SDL Innovate 2015 and gain actionable insights from market leaders, experts and your peers on how to bring your brand to the world.

The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand and know more about what makes a customer buy. In a recent CMO Council study titled “Mastering Adaptive Customer Engagements,” only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.

So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? Why is a flawed view somehow an acceptable replacement for an accurate and complete understanding of our customer? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.

Data is also at the core of the challenges marketers are facing specific to streamlining and optimizing marketing technology strategies. When senior marketers were asked what challenges most stymied the adoption of new technologies, 54 percent pointed to issues with integrating increasingly fragmented and complex customer data sources.

While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.

This raises a whole new series of requirements and complexities. With a growing marketing technology stack and an increasingly complex data repository, how can marketers start from where they are today? How can data actually accelerate growth, revenue and opportunity? How can marketers actually work to optimize performance by ensuring that complex customer data from new, third-party sources is validated when it enters the organization?

The CMO Council, in partnership with Trillium, hosted an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we explored how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.

Speakers:

- Liz Miller, SVP Marketing, CMO Council

- Scott McAllister, SVP of Consumer Digital Marketing + Revenue, Time Inc.

- Denise LaForgia, Product Marketing Manager, Trillium

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

DEMO Traction is a NEW conference focused on connecting the most promising growth startups with prospective customers and investors. Attend DEMO Traction to see 40 fast-growing startups deliver innovative new tech solutions across IT, marketing, sales and operations.

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age.

LGBT Week is all about connections. How can you identify the best markets within LGBT to maximize ROI?

Thursday, April 16, 2015

10:00AM PT/1:00 ET

Someone is following you…watching your every move…waiting for you to make the slightest indication that you might notice them, love them or even be devoted to them. Perhaps they see something there; perhaps they are just imagining it. They are hoping there is an emotion there when no such sentiment exists. But they act anyway. They send you a signal that they are there. They make it known…they want you to want them.

This sounds like the latest episode of a crime drama, doesn’t it? Sadly, it also sounds like a strategy conversation about how to use data to better find, follow and predict customer behavior in order to personalize and re-target in today’s digital world.

The lure of data-led tactics for web re-targeting and advanced customer experience applications is intoxicating for marketers, particularly when customers demand relevance and reward personalization with increased frequency and volume of purchase. But while this age of data-led marketing has opened up a world of possibility for engagement, personalization and real-time, one-to-one experiences, it has also prompted customers to grab indelible paint to draw the “creepy line”—that point at which knowing the customer turns from creating a relevant experience to exhibiting stalker-like behavior. The magic for marketers is not just understanding their customers, but understanding where that line in experience has been drawn…and knowing that while there are universal truths to engagement, the repercussions of crossing the creepy line can be detrimental to a customer’s desire to engage with a brand.

To address where and how marketers must engage and interact in a customer-defined scope of individualization and personalization, the CMO Council, in partnership with Teradata, hosted a one-hour webcast to kick off the discussion around just how close we can and should get to the creepy line. Joining the conversation were brand leaders who have made strides in driving relevant experiences that add value to the customer’s journey, in addition to customer intelligence experts to share key trends, mandates and best practices in moving beyond mass personalization to achieve true individualization.

Speakers:

Adam Contos, Senior Vice President of Marketing, RE/MAX

Liz Miller, Senior Vice President of Marketing, CMO Council

Marketing is increasingly a technology-powered discipline, challenging marketing organizations to reinvent their strategies, operations, technologies and talent. Join us for MarTech: The Marketing Tech Conference, March 31-April 1 in San Francisco.

With over 15 years of experience delivering the most cutting edge digital marketing events around the world, ClickZ Live (formerly SES Conference & Expo) provides an unrivaled forum to hear from world renowned speakers as they deliver an action packed, educationally focused agenda on the latest digital marketing tips, tricks and tools that will blow your mind, make you re-think your strategy and provide actionable takeaways to revolutionize your marketing campaigns.

C-Suite Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to come together.

As more and more companies are expanding their international operations in order to grow, they need to think more carefully about how they offshore, outsource and implement new ideas. What does innovation in local markets look like in today’s globalised world?

Enter the age of the “entrepreneurial CMO” – a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget.

Wednesday, March 18, 2015

10:00AM PT/1:00 ET

With the economy emerging from recession and businesses looking for new opportunities to reach, engage and attract new and profitable audiences, it is no wonder that talk of “going global” is spreading. According to the CMO Council’s own “State of Marketing” study, 86 percent of senior marketing leaders are looking at global markets thanks to new market sizes and opportunities. And the majority (48 percent) also believe that presenting a strong story via optimized digital channels is the best path to success.

Despite the opportunities that new global markets present, there are also significant challenges and pitfalls that marketers must avoid to ensure that a relevant, contextual and robust customer experience is actually being delivered in a way these new global audiences understand and value. This is not just a conversation about how to translate a website. In fact, this is often where so many globalization strategies fail. This is a call to turn great digital experiences into globally relevant engagements, regardless of where customers live or what language they speak.

Join the CMO Council for an in-depth discussion into the new mandates to reach and engage the digital global customer. Experts from Lionbridge, Esri and ISITE will share their perspectives on where and how new strategies must be outlined to address the complexities of staging globally relevant conversations in the new digital world, regardless of whether this new customer is across the ocean or just across the street. Some key issues to be discussed in this interactive webcast will include:

The new expectations of the global customer—and a call for relevance across all channelsThe complexities of language, content and engagementThe impact of globalization on the bottom line: Are real-time experiences making real advancements in profitability and loyalty?

Speakers :

Robinson Kelly, Vice President of Sales Tech Services, Lionbridge

Josh Northcott, Manager of the Web Operations and Development, Esri

Brian Payne, Vice President of Technology, ISITELiz Miller, Senior Vice President of Marketing, CMO Council

The year 2015 is destined to benchmark the transformation of marketing to a diverse America. The days of silo marketing are ending and coming of age are key audience segments of which multicultural is front and center along with millennial, digital and total market approaches. Multiculturals make up a very large share (42.3%) of influential Millennials and therefore they should be considered prominently in any campaign.

The QSP Summit, now in its 9th year, is one of major references of current marketing and management, as a place for reflection on relevant topics, new opportunities and challenges.

The Malaysian consumer is on the move, challenging even the savviest marketers with new channels, technologies and consumer behaviour. Over 75 percent of marketers think marketing has changed more in the past two years than in the previous 50.

To win at marketing today requires the mentality of a lean start-up, flexible organizational structures and a keen understanding of cutting-edge technology.

TFM&A is the premier event for modern marketers to source and maximise the use of technology-powered marketing, enabling increased customer engagement, measurable returns, and enhanced professional knowledge

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

The event is dedicated to issues related to the effective use of mobile technology in both the public and private sector. A high level of specialized institutions to ensure accompanying research and research and industry professionals and practitioners.

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

The 2015 Adobe Strategic Accounts Leadership Events, called Dinner Dialogues, will kick off with guest speaker Mark Bonchek of thinkORBIT, who will share insights on the shifts in thinking required to succeed in a digital age. 

The Indonesian consumer is on the move, challenging even the savviest marketers with new channels, technologies and consumer behaviour.  Over 75 per cent of marketers think marketing has changed more in the past two years than in the previous 50.

The CMO Council’s upcoming dinner series, “Real Insight: Real Time,” will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power. 

How are enterprises transforming in today's mobile-first, cloud-first world? Today's business leaders from across the organization are making innovative uses of technology to enhance customer experiences, transform into a digital business and become more responsive.

Welcome to a new, more competitive era of the future customer. The Future Customer Summit will bring together senior level customer experience executives across the Banking and Finance vertical throughout the Middle East & Africa to discuss the latest customer experience strategies across all channels and touch points.

the 2nd Annual Chief Digital Officer Global Forum is an exclusive, by-invitation-only, thought leadership and networking event that will convene a high-caliber, hand-picked group of senior digital operating executives and industry influencers to discuss and debate the state of the connected consumer. The event will offer a mix of “pre-conference” private sessions for qualified digital operating executives and compelling and engaging keynotes, interviews, and high-caliber panels along with ample networking time and unique off-campus social activities for all attendees of the Executive Forum.

The C-Suite Network Conferences provide an arena for C-Suite executives and the world’s most elite thought leaders to candidly talk about the challenges of success in a world that’s unlike any we have experienced.

A Master Brand is defined as a singular, dominant brand that a firm embodies & projects over all its other brands.

The CMO Council's India Advisory Board will reconvene at the the Taj Lands End Hotel on Friday afternoon, 14 November for a strategic discussion around key challenges, best practices and new technologies.

Once considered a specialty segment or niche market, the multicultural consumer has really become the “new American mainstream,” complete with buying and influence power. And now, brands are feeling the pressure to make multicultural marketing a priority. But with this new reality comes the need to better understand just who this new mainstream consumer really is.

The CMO Council's esteemed Africa Advisory Board will reconvene at the Accenture offices on Tuesday afternoon, 4 November for a strategic discussion around key challenges, best practices, and new technologies.

Big Data World Show Australia 2014 will take place on October 28-29! More than 200 big data scientist and analytics leaders are expected to participate.

Your 360° view of data-driven marketing awaits...Enjoy a week-long celebration of the art and science — of the possible and the practical. We’ll share ideas, innovations and case studies presented by over 200 global marketing leaders from some of the world’s top brands.

To continue the conversation around enhancing digital marketing efforts, Adobe has announced its annual Adobe Strategic Accounts Digital Strategy Conference. The three-day conference will bring together leaders in digital marketing to explore the changing landscape of digital marketing and share insights around creating experiences that change how people live, work and communicate.  

The conference will embark on October 13–15 in Napa, Calif., at the Westin Verasa Napa. The conference will commence with a dinner on Monday evening, followed by a working session with keynote presentations on Tuesday and a networking event on Wednesday.

A couple of keynotes will be presented by two great friends of the CMO Council, Thomas Malone and Mark Bonchek. Both of these speakers are true thought leaders who will get you thinking about new strategies and new trajectories for your customer engagements. They are not to be missed!

This is a private conference for strategic Adobe accounts. If you feel you fit the criteria, please contact Virginia Tran at vtran@cmocouncil.org or 408.677.5332.

The 2nd annual Customer Experience Management Summit is Asia’s leading forum to engage in high-level discussion in the CEM space. World-class speakers such as Ron Kaufman and leaders from LEGO, Yum!, Dubai Airports and SingTel will discuss a range of topics including building a customer centric culture, using social media and big data to unlock customer insights, enhancing new revenue streams, customer advocacy, integration across departments and omni-channel marketing.

Mintigo is hosting a modern marketing thought leadership and networking event in Boston on October 7, 2014. During this complimentary session, we will be discussing data-driven marketing, predictive analytics and the role of the modern marketing executive in a changing technology landscape. Please join us for the conversation.

The Sales 2.0 Conference, Las Vegas will provide leaders in B2B sales, marketing and sales operation tactics that are proven to accelerate sales growth, enable strategic change, and transform your sales organization for success in 2014 and beyond.

Big Data World Show Malaysia 2014 will be launched on September 9 - 10! More than 500 big data scientists, analytics leaders and CIOs from a variety of industries -- including telecommunications, finance, government, oil and gas, FMCG and healthcare -- and the world’s leading big data solution providers are expected to share the most advanced experience and brainstorm on Global Big Data Market Outlook & Development, Data Storage, Data Maintenance, Data Mining and Business Intelligence, as well as Global IT Transformation, the future roles of CIOs, Leveraging Cloud Computing to Enhance Profitability, Security and Risk in Today’s Enterprise in the 2 day summit.

ADWKDC 2014 is the DC region's largest and most diverse conference for marketing and communications professionals. The week-long conference features more than 30 expert presenters and informative topics. Attendees will learn what's trending, how to advance their brand, and how to staying ahead of the communications curve. Topics include digital, mobile, programmatic, brand trends, multicultural, politics & media, and more. Visit www.adwkdc.com for information and registration.

Act now so you don’t get left behind! B2B LeadsCon will share advances in best practices and technology to reach customers at the right time, in the right place with the right message. At B2B LeadsCon, you will get more than just an inspiring speech and the promise of ideas that deliver ROI.

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick off with guest speaker Liz Miller of the CMO Council, who will share digital marketing trends and insights followed by an interactive roundtable discussion on a variety of digital marketing topics.

The World Brand Congress and Global Brand Excellence Awards will be the single largest rendezvous of best brains behind some of the world's most successful and sought after brands.

The SMPS Marketing Communications Awards Program is a once-a-year opportunity for A/E/C firms to earn national recognition for the creativity and effectiveness of their marketing programs. The MCA showcases excellence in all aspects of marketing communications in the design and building industry.

The CMO Council is hosting an exclusive Elite Retreat for a select group of 20 senior marketers in Singapore on Friday morning, July 25^th.

CMO Council members: Register for Adobe Digital Marketing Symposium and take advantage of an exclusive 35% discount!

CMO Council members: Register for Adobe Digital Marketing Symposium and take advantage of an exclusive 35% discount!

The CMO Council is hosting an exclusive Elite Retreat for a select group of 20 senior marketers in Sydney on Monday morning, July 21^st.