REPORT

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Interviews

Interview

Brian Burch

Vice President of Global Marketing–Consumer and Small Business, Symantec

Symantec’s efforts have historically been product driven rather than marketing driven, but the company is currently undergoing a transformation that will reverse this position. Brian Burch, the company’s Vice President of Global Marketing for Consumer and Small Business, says that moving forward... More

Interview

Gina Testa

Vice President, Graphic Communications, Xerox Corporation

As a B2B company that educates other companies about the implementation of cross-media digital campaigns, Xerox knows it is important to use these services in order to sell them to others. Vice President of Graphic Communications Gina Testa explains that their transpromotional nature is part of the ... More

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