MAR 7, 2017
Live events continue to be a top area of spend for today’s marketers, accounting for almost a third of all yearly marketing budgets. According to a new research by Forrester, in-person events accounted for nearly 20% of all marketing spend in 2015 and that year nearly 30% of marketers admitted that they treat events as one-off experiences rather than as part of an integrated digital and physical experience. More
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