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ABOUT CHIEF MARKETING OFFICER (CMO) COUNCIL™

MISSION & MANDATE

The Chief Marketing Officer (CMO) Council is dedicated to advancing the effectiveness, stature and influence of chief marketing executives faced with a unique set of complex and daunting organizational, operational, cultural and strategic business challenges across multiple industry sectors and markets worldwide.
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On this page:
Charter & Description
Worldwide Coverage
Programs & Services
Value & Benefits
Membership Criteria
 

CHARTER & DESCRIPTION

The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers. The Council is based in Northern California, but regional chapters convene worldwide under the auspices of GlobalFluency, The Independent Network of Influence, which has more than 100 offices in 72 countries. The CMO Council is an exclusive and influential peer-networking group of authority leaders in marketing under the direction of a rotating board of advisors and an annually elected chairperson. The CMO Council is an invitation-only affinity group working to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders. CMO Council members are drawn from the upper echelons of corporate management to form a trusted, close-knit community of peers who use their access, connections and expertise for mutual benefit, support, referral and professional advancement.

Companies represented include:

1-800Flowers.com,
3Com,
20th Century Fox Home Entertainment,
A.T. Kearney,
AAA,
ABC Television Network, Adaptec,
ADP,
Adobe,
Alcatel Lucent,
AMD,
Amdocs,
Ameriprise Financial,
AOL,
Apple,
Applied Biosystems,
Applied Materials,
ARM,
Ask.com, Aspect, Atlantic Records,
AT&T,
Avaya,
BT,
Bally Total Fitness,
Bath & Body Works,
BearingPoint,
Best Western International,
BET Networks,
Big Lots,
Blue Cross Blue Shield, Borland,
Broadcom,
CA,
Capital One,
Carfax,
Chicago Tribune,
Clinique,
Coca-Cola,
Cognos,
  Comcast,
Computer Sciences Corporation,
Countrywide Financial,
Darden Restaurants,
Del Monte Foods,
Dell Computer,
Deloitte,
Diebold,
Discover Financial Services,
Disney,
Dow Jones,
E&J Gallo Winery,
Eastman Kodak,
eBay,
EDS,
El Pollo Loco,
EMC,
Epson,
Federated Department Stores, Feld Entertainment, Forbes.com,
Frederick's of Hollywood, Fujitsu,
Gartner,
Gateway,
GE Commercial Finance, General Motors,
Google,
H&R Block,
Hard Rock Cafe International,
Harley-Davidson,
Hasbro,
Hertz Corporation,
Hilton International,
HP,
Hitachi,
Honda (UK),
Hyperion,
Hyundai Motor America,
  IBM,
Intel,
Intuit,
J.P. Morgan Chase,
Johnson & Johnson Visioncare,
Juniper Networks,
Kia Motors America,
Konica Minolta Business Solution,
La-Z-Boy Inc,
LEGO,
Lions Gate Entertainment, Logitech,
Major League Baseball,
MasterCard International, Mattel Inc,
McAfee,
Microsoft TV,
Monster,
Motorola,
NFL,
National Semiconductor, NCR/Terada,
Network Appliance,
Nickelodeon,
Nike,
Nintendo of Europe,
Nokia,
Nortel,
Novell,
NVIDIA,
Oracle,
Pacific Gas and Electric Company,
Palm,
Pitney Bowes,
PGA Tour,
Pizza Hut,
Playboy Enterprises,
  Polycom,
Priceline.com,
Procter & Gamble,
Qualcomm,
RIM,
RSA Security,
Salesforce.com,
Samsung,
San Francisco Forty Niners, SAP,
SAS,
Scottrade,
Seagate,
Siemens,
Solectron,
Sonic Corporation,
Sony,
StorageTek,
Subaru of America,
Subway Restaurants,
Sun Microsystems,
Symbol,
Symantec,
TDK Systems,
Tektronix,
The Kroger Company,
The New York Times,
Time Warner,
T-Mobile,
Travelocity,
VeriSign,
Virgin Mobile,
Visa USA,
Walmart.com,
Wendy's International,
Xerox,
Yahoo!,
YouTube.
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WORLDWIDE COVERAGE

The CMO Council network is continuously searching the global community for top-ranking decision makers. Our current community spans 72 countries around the globe, offering in-region insights to hi-level marketing successes. Below is a partial list of these countries:

Afghanistan
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Denmark
Egypt
Ethiopia
Fiji
Finland
France
  Germany
Great Britain
Greece
Holland
Hong Kong
Hungary
Iceland
India
Ireland
Isle of Man
Israel
Italy
Japan
Kenya
  Korea
Kuwait
Luxembourg
Malaysia
Mexico
Mongolia
Myanmar
Netherlands Antilles
New Zealand
Nigeria
Norway
Pakistan
Peru
Poland
  Russia
Saudi Arabia
Singapore
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Arab Emirates
United States
Viet Nam
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PROGRAMS & SERVICES

The CMO Council creates programs and services designed to add to the intellectual capital of the leading marketing thinkers that are members of the Council. Some of these programs and services include:

  • Thought leadership surveys and studies
  • Advocacy initiatives around strategic agendas
  • Intimate peer networking programs and events
  • Regular convocations and gatherings
  • Discussion groups and invention sessions
  • Web conferences, online dialogues and webcasts
  • Article sourcing and media commentary
  • Knowledge bank and content archive
  • Monthly eNewsletter & special eBulletins
  • Career opportunity referral
  • Internship placement
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VALUE & BENEFITS

The CMO Council's programs and services can be invaluable to members seeking to network and engage with others in the field. Many members are prolific producers of thoughtful content, views and opinions. These are frequently never captured, recorded or syndicated to others in the industry. Marketing is in a continuous state of change and staying current with the latest practices, processes, technologies and methodologies is a perennial problem. The Council's programs and services are designed and supervised by veteran marketing professionals, none of whom possess any particular agenda or vested interest. For those who are qualified to enter the CMO Council ranks, rich opportunities are available to participate in thoughtful, stimulating interactions. New channels and avenues are accessible for the presentation of views and opinions. New mentoring roles can be assumed and greater visibility and stature can be obtained in the industry. This is an enlightening, engaging and rewarding experience.

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MEMBERSHIP CRITERIA

Membership is open to top-ranking corporate marketing decision makers only, not consultants or agencies. Members should have at least 15 years of marketing experience and have held executive management positions at new venture, emerging growth or established enterprise organizations. Nominees must have demonstrated marketing prowess, a proven track record of accomplishment, and leadership in evangelizing marketing and branding practices.

CMO Council Contact:
Donovan Neale-May
Executive Director
650.328.5555 x4200
donovan@globalfluency.com
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