Press Releases
Jul 13, 2017
CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS
Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain ProcessesJul 10, 2017
CMOs STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY
Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing CampaignsJul 6, 2017
PRODUCT OWNERSHIP ISSUES COMPROMISE NAME BRANDS AND THEIR RETAIL PARTNERS, REVEALS NEW STUDY
Big Deficiencies in Post-Purchase Service and Satisfaction for Buyers of Consumer Durables Threaten Long-Term Loyalty; Nearly 35 Percent of North American Homeowners Surveyed Rate Product Manufacturers as Poor or Needing ImprovementJun 13, 2017
HALF OF CONSUMERS COULD DEFECT FROM BRANDS WHOSE ADS APPEAR NEAR OFFENSIVE CONTENT
CMO Council Survey of 2,000 Adult Consumers in the U.S., Canada and U.K. Reveals That 48 Percent Will Abandon Even Brands They Love If Their Ads Run Alongside Objectionable Online ContentApr 18, 2017
MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS
New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category DisruptionMar 21, 2017
GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS
New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected ExperiencesMar 16, 2017
INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE
Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service OfferingsDec 13, 2016
CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT
New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017Dec 6, 2016
REVENUE GROWTH TOP DELIVERABLE FOR CHIEF MARKETERS IN 2017
Lack of Focus on Critical Analytics and Strategies for Greater Value and Return Could Challenge Success, Reveals New CMO Council Study With DeloitteSep 30, 2016
CHIEF MARKETERS CHALLENGED TO GROW OR PUSHED TO GO
Cover Story in Latest Issue of CMO Council eJournal Highlights Steps CMOs Are Taking to Become Change Agents, Growth Drivers and Customer Experience ChampionsAug 30, 2016
NEW RESEARCH HIGHLIGHTS PET PEEVES OF TRAVELERS AND WAYS TO CARE LESS ABOUT TRAVEL STRESS
Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel ExperienceJul 26, 2016
NEW CMO COUNCIL REPORT EXPLORES HOW BRANDS CAN CULTURALLY ATTRACT AND ENGAGE FANS
PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With ConsumersJul 8, 2016
DIGITAL SKILLS GAPS IMPEDE MARKETING AUTOMATION GAINS
CMO Council eMagazine Cover Story Underscores Need for Organizations to Train for Digital Marketing Gain; Studies Show Companies Lag In Growing Capabilities of Digital TeamsJun 28, 2016
OPERATIONAL DATA GAPS COMPROMISE CUSTOMER EXPERIENCE
New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data IntelligenceApr 28, 2016
GLOBAL STUDY TO EXPLORE BUSINESS VALUE OF THE INDUSTRIAL INTERNET OF THINGS
Initiative to Team the BPI Network, CMO Council and Penton’s IoT Institute with Program Sponsors to Drive New Global Discussion on Growing Impact of Industrial ConnectednessApr 14, 2016
NEW FOCUS ON FINANCIAL MEASURES OF MARKETING: CMO COUNCIL EXPLORES ANALYTICS AND INSIGHTS THAT OPTIMIZE SPEND
Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational UptakeFeb 9, 2016
MARKETERS LOOKING TO MEASURE CUSTOMER EXPERIENCE BASED ON BUSINESS OUTCOMES, NOT CAMPAIGN METRICS
CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital TransformationJan 20, 2016
NEW STUDY REVEALS MARKETERS OVERLOADED WITH DATA AND LIGHT ON INSIGHTS THAT PREDICT CUSTOMER BEHAVIOR
CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and OutcomesDec 7, 2015
GLOBAL TRAVEL ANXIETY AUDIT FINDS ISLAND DESTINATIONS SAFEST, TERRORISM AND TURMOIL BIGGEST DETERRENTS TO TOURISM
Government Agencies and Law Enforcement Alerts Most Trusted Sources for Health, Safety and Security InformationOct 8, 2015