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While 36 percent of marketers say that the market has become more cluttered and confusing over the last five years—both online and offline—31 percent say that they are able to provide better customer experiences due to the accessibility of customer intelligence that enables them to become more relevant to customers. January 2016 1

On average, 60% of a marketers' time is devoted to digital marketing activities, fuelling demand for digital marketing skills.   November 2015 2

Maximillion surveyed event organizers about how they use social media for their jobs, and 75% said it was "very important" to use social for event promotion. Facebook was the most popular channel for doing so, at 78%, followed by Twitter (56%) and LinkedIn (49%)  June 2015 3

95% of brands tweet. 82% of brands tweet 1-6 time per day. 48% of brands replied to at least one tweet per day. 68% of brand Tweets are @replies. March 2015 4

In 2014, 55% of tweets sent contained a photo and accounted for 57% of all engagement.31% of tweets sent contained a link yet were responsible for 26% of @replies, retweets and favorites from brands. 5 billion Vine loops per day according to Twitter. March 2015 5

83% of consumers reported that they have had a "bad experience with social media marketing."  February 2015 6

Marketing professionals are 50% more likely than consumers to like a brand on Facebook, 400% more likely to follow brands on Twitter, 100% more likely to make a purchase as a result of seeing something on Facebook, and 150% more likely to make a purchase as a result of a tweet. February 2015 7

Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Food is the top category of content on Pinterest with 57% of its user base sharing food-related content. February 2015 8

16% of marketers plan to increase efforts on Pinterest in 2015. February 2015 9

There are over 1.39 billion monthly active Facebook users worldwide. 890 million users log on daily.  February 2015 10

Every 60 seconds on Facebook, 510 comments are posts, 293,000 statuses are updated and 136,000 photos are uploaded.  February 2015 11

American companies have the largest subscriber databases with an average of over 500,000 subscribers on their email lists.  January 2015 12

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. January 2015 13

The majority of marketers (59%) are using social media for 6 hours or more each week. January 2015 14

Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. December 2014 15

The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. December 2014 16

Twitter traffic achieves a higher conversion rate (2.17%) than the average for all channels combined (1.6%) including organic and paid search. Using Twitter during fundraising events can result in 10 times more money raised online. November 2014 17

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014 18

Globally, 46% of consumers with a digital device used social media to help make purchase decisions. November 2014 19

71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook. November 2014 20

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