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Global spending on media is forecast to rise at a compound annual rate of 5.1 percent during the next five years—to $2.1 trillion in 2019, from $1.6 trillion in 2014. December 2015 1

Digital advertising was the fastest-growing category in 2014, with a 16.1 percent increase in spending, followed by video games at 14.3 percent and broadband at 9.2 percent.  December 2015 2

Digital advertising, video games, and broadband will continue to be the fastest-growing segments over the next five years, with projected compound annual increases of 12.7 percent, 8.1 percent, and 7.8 percent, respectively, to 2019.  December 2015 3

More than a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years. November 2015 4

As more consumers run local searches on mobile, advertisers are increasing spending on local mobile ad campaigns. In April 2015, BIA/Kelsey estimated that US mobile ad spending on local, or location-targeted, placements would rise 56% this year to $6.7 billion, or 37% of all mobile ad dollars. June 2015 5

69% of senior marketers are currently allocating their digital marketing funds to website content, development and performance optimization. 53% are spending part of their budget on social media community growth and engagement.  May 2015 6

Marketers are expected to spend 540 billion dollars globally on advertising this year.  March 2015 7

Mobile search ads will be $12.85 billion in 2015, over 50% of the search market. March 2015 8

With increased use of smartphones and tablets, net US mobile advertising is projected to increase to $28.48 billion in 2015. Google dominates with 35.17% of net US mobile ad revenue share. Facebook is second with 16.68% of net US mobile ad revenue share. March 2015 9

28% of marketers have reduced their advertising budget to fund more digital marketing. February 2015 10

In 2015, search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of the firm’s total marketing budget 2014. February 2015 11

Worldwide social network ad spending reached $16.10 billion in 2014, a 45.3% increase from 2013 that pushed social’s share of overall digital ad investment to 11.5%. Combined social network ad dollars from North America, Western Europe and Asia-Pacific represented 93.7% of global expenditure. January 2015 12

Spending on paid media in the US totaled $179.80 billion in 2014. Digital accounted for 28.2% of total ad investments, with 10.6% going toward mobile. Digital ad spending rose 17.7% in 2014 and will rise another 15.5% in 2015, fueled by mobile. January 2015 13

According to B2B marketers, 14% of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. 10% will be dedicated to digital advertising. January 2015 14

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process. TV advertising will generate $173.7 billion worldwide in 2014 and grow to $214.7 billion in 2018. During the same period, Internet advertising will grow from $133 billion to $194.5 billion. December 2014 15

Total entertainment and media spending on digital services is forecast to grow at a 12.2 per cent compound annual growth rate (CAGR) between 2013 and 2018 and account for 65 per cent of global entertainment and media spending growth, excluding spending on Internet access. December 2014 16

By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment. As recently as 2009, Internet advertising revenue was US$58.7bn and TV advertising revenue was more than twice as big at US$132.0bn. But Internet advertising revenue will rise at a 10.7% CAGR to reach US$194.5bn in 2018, just US$20bn behind TV advertising. December 2014 17

Two-thirds of revenue growth from consumers and advertising will be digital. Of the US$241bn growth in total entertainment and media consumer and advertising revenue from 2013 to 2018, US$157bn will come from digital sources. December 2014 18

Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. November 2014 19

1% of all US advertising spending is on mobile platforms, compared to 43% for TV and 29% for print. November 2014 20

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