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Download the Report : State of Marketing 2012
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REPORT

The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance

In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups. Yet, according to this new report from the CMO Council and Accenture, "The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance," marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities.

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RELEVANT CONTENT
TABLE OF CONTENTS
QUALITATIVE INTERVIEWS

I. Introduction
II. Summary of Key Findings
III. Top Line Findings
IV. Accenture Perspective
V. Detailed Findings – CMO
VI. Detailed Findings – CIO
VII. Executive insights
VIII. Academic & Expert Insights
IX. About

 

(136 pages)


CHARTS

Featuring 61 research charts
 

Glen Salow
Executive Vice President – Service Delivery and Technology
Ameriprise Financial

Kim Sharan
CMO
Ameriprise Financial Services

Adam Gerrard
CIO
Avis Europe

Scott Chrisbacher
CIO
Ball Aerospace & Technologies Corp.

Virginia Benson
Manager, Strategic Planning
and Market Intelligence
Ball Aerospace & Technologies Corp.

Blair Shane
CMO
California Academy of Sciences

Amanda Jobbins
VP – Technology & Corporate Marketing Europe
Cisco

Mohammed Al-Tajer
SVP and Cluster Marketing Head for the Middle East and Africa
Citibank

Emmanuel Frenehard
Senior Vice President and Chief Information Officer
Walt Disney International

Phuong Tram
Chief Information Officer and VP of IT
DuPont

Murli Buluswar
Vice President Insight & Innovation
Farmers Insurance

Laurie Tucker
SVP of Marketing
FedEx

David Zanca
SVP Customer Access Systems Revenue and IT Management
FedEx

Brian Pagano
Chief Architect
Guardian Insurance

Nellson Burns
VP of Information Technology
Holly Corp

Debra Jensen
Vice President and Chief Information Officer
Jack in the Box

Eileen Zicchino
Chief Marketing Officer
J.P. Morgan Treasury Services

Ramon Baez
CIO and VP of Information Technology Services
Kimberly-Clark

Barry Libenson
VP and CIO
Land O’Lakes

Haden Land
Vice President and Chief Technology Officer
Lockheed Martin IS&GS Civil

Adriaan Bouton
SVP & Chief Information Officer, Information and Media
McGraw-Hill

Lapo Paladini
Senior Vice President and Chief Marketing Officer
PerkinElmer, Inc.

Michael Matuszak
VP of Information Technology
PNC

James Cornell
CMO
Prudential Financial

James Latham
CMO
Open Text

Chris Hummel
Chief Marketing Officer
Siemens Enterprise Communications

Don Rowley
CIO
Sleepy’s LLC

Faisal Hoque
Chairman and CEO
BTM Corporation

Richard Hunter
Vice President and Chief of Research
Gartner

Dr. Richard Watson
J. Rex Fuqua Distinguished Chair for Internet Strategy
Professor at University of Georgia

Peter High
President
Metis Strategy

Jose Carlos Eiras
CIO
OrderCatcher LLC
Author - The Practical CIO

Ben Berry
Executive Advisory Board, Operations and Technology Management
University of Portland

David Schuff
Temple University

George Day
Geoffrey T. Boisi Professor; Professor of Marketing; Co-Director, Mack Center for
Technological Innovation; Director, Emerging Technologies Management Research
Program
The Wharton School of Business, University of Pennsylvania

Jehoshua Eliashberg
Sebastian S. Kresge Professor of Marketing; Professor of Operations and
Information Management
The Wharton School of the University of Pennsylvania

Peter Fader
Frances and Pei-Yuan Chia Professor; Professor of Marketing; Co-Director, Wharton
Interactive Media Initiative
The Wharton School of Business, University of Pennsylvania

 

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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