Chart 1: What do you believe is driving the need for tighter CIO-CMO alignment
and interaction?
Chart 2: Rate the importance of digital marketing channels to your
organization today
Chart 3: To what degree is your company embracing interactive digital
marketing strategies?
Chart 4: Who is championing, spearheading or shaping your digital marketing
strategies?
Chart 5: Please indicate your agreement with each of the following statements
Chart 6: How many people in the IT function are dedicated to supporting
marketing platforms, solutions or digital marketing campaigns?
Chart 7: How many people in the marketing function are dedicated to running,
supporting or managing web-based, technology-based or on-demand
platforms or solutions?
Chart 8: What do you consider to be the top strategic areas of focus requiring
continuous CMO-CIO dialogue, alignment and collaboration?
Chart 9: How well integrated are your company’s online and offline
analytic capabilities?
Chart 10: What do you think should be top of the CMO agenda as it relates
to technology adoption and use to improve business performance?
Chart 11: What do you think should be top of the CIO agenda as it relates to
improving marketing effectiveness?
Chart 12: What’s driving the move to digital marketing in your organization?
Chart 13: Where is your focus and need specific to your company’s digital
marketing strategy?
Chart 14: Rate how prepared your organization is to exploit opportunities
presented by digital marketing channels:
Chart 15: [If rating is a 1, 2 or 3] What are the reasons you are not prepared?
Chart 16: What percentage of your company revenue is directly dependent
on network infrastructures, digital service delivery or web-based,
e-commerce operations?
Chart 17: What is the approximate size of your marketing budget?
Chart 18: What percent of your marketing budget are you currently spending on
digital marketing?
Chart 19: To what degree has your company embraced marketing solutions,
software-as-a-service (SaaS) offerings and marketing technology
innovations?
Chart 20: Where have you invested the most in applying technology to further
marketing impact and outcomes?
Chart 21: What process or methodology do you use to determine which marketing
solutions should be selected and deployed?
Chart 22: Have you had problems or challenges implementing marketing solutions
or IT projects to further marketing effectiveness?
Chart 23: If so, what were the biggest issues or obstacles?
Chart 24: What IT-related vulnerabilities, risks, complications or failures could
compromise marketing or damage the brand reputation?
Chart 25: Has your company experienced any incidents or crises where marketing
and IT groups had to rapidly respond to contain issues or damage?
Chart 26: If yes, How well did the two groups respond, team and work to defuse or
resolve the incident or crisis?
Chart 27: What is your title?
Chart 28: How large is your company? (By revenue in USD)
Chart 29: What best describes your company’s industry sector?
Chart 30: Where is your company headquartered?
Chart 31: In which regions does your company operate?
Chart 32: What do you believe is driving the need for tighter CMO-CIO alignment
and interaction?
Chart 33: Rate the importance of digital marketing channels to your
organization today:
Chart 34: To what degree is your company embracing interactive digital
marketing strategies?
Chart 35: Who is championing, spearheading or shaping your digital marketing
strategies?
Chart 36: Please indicate your agreement with each of the following statements:
Chart 37: How many people in the IT function are dedicated to supporting
marketing platforms, solutions or digital marketing campaigns?
Chart 38: How many people in the marketing function are dedicated to running,
supporting or managing web-based, technology-based or on-demand
platforms or solutions?
Chart 39: What do you consider to be the top strategic areas of focus requiring
continuous CIO-CMO dialogue, alignment and collaboration?
Chart 40: How well integrated are your company’s online and offline
analytic capabilities?
Chart 41: What do you think should be top of the CIO agenda as it relates to
improving marketing effectiveness?
Chart 42: What do you think should be top of the CMO agenda as it relates to
technology adoption and use to improve business performance?
Chart 43: What’s driving the move to digital marketing in your organization?
Chart 44: Where is your focus and need specific to your company’s digital
marketing strategy?
Chart 45: Rate how prepared your organization is to exploit opportunities
presented by digital marketing channels:
Chart 46: [If rating is Prepared, Mostly Unprepared or Very Unprepared] What are
the reasons you are not prepared?
Chart 47: What percentage of your company revenue is directly dependent
on network infrastructures, digital service delivery or web-based,
e-commerce operations?
Chart 48: What is the approximate size of your IT budget?
Chart 49: To what degree has your company embraced marketing solutions,
software-as-a-service (SaaS) offerings and marketing technology
innovations?
Chart 50: Where have you invested the most in applying technology to further
marketing impact and outcomes?
Chart 51: What process or methodology do you use to determine which marketing
solutions should be selected and deployed?
Chart 52: Have you had problems or challenges implementing marketing solutions
or IT projects to further marketing effectiveness?
Chart 53: If so, what were the biggest issues or obstacles?
Chart 54: What IT-related vulnerabilities, risks, complications or failures could
compromise marketing or damage the brand reputation?
Chart 55: Has your company experienced any incidents or crises where marketing
and IT groups had to rapidly respond to contain issues or damage?
Chart 56: If yes, how well did the two groups respond, team and work to defuse or
resolve the incident or crisis?
Chart 57: What is your title?
Chart 58: How large is your company? (By revenue in USD)
Chart 59: What best describes your company’s industry sector?
Chart 60: Where is your company headquartered?
Chart 61: In which regions does your company operate?
QUALITATIVE INTERVIEWS