Search Results in Reports. Matching search terms: martech and digital transformation
We have spent months understanding the overwhelming challenges the CMOs are faced with and the years and decades of first-hand experience addressing those leveraging data and insight into development to define these critical priorities going forward. These are not just challenges; they're opportunities for us to shape marketing's future and the impact we can deliver...
Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise Execution: Ailing or Excellent?”, there’s unanimous validation of the business gains from digital transformation, but it’s not entirely due to strategic leadership from the corner office...
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The CMO Council hosted three interactive EMEA roundtables with digital marketing transformation leaders in London, Dubai and Johannesburg. The discussions were focused on the Sparking MarTech Migration + Digital Innovation mandate and focused on the struggles to centralize, protect, share, and better use customer data, brand assets, market intelligence and best practice knowledge across their ...
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As high-tech companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...
As consumer products companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...
As companies look to transform and embrace this digital-first reality in 2021, they cannot lose what makes their brand resonate with their audience: human connection. The ability to balance digital advancements with authenticity is the holy grail for marketers today. ...
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As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. ...
Organizations of all sizes and industries are adopting Intelligent Virtual Assistants (IVAs) to reduce operational costs, optimize processes, and driving top-line growth across the customer lifecycle. Explore this eBook to learn how a blend of business professionals and Intelligent Automation technologies work together to augment workforces. The future of work is here...
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Artificial Intelligence (AI) is on the minds of Marketers now more than ever. Why? Marketers responsible for demand generation know better than anyone else that it’s crucial to stay ahead of the curve with new lead generation tactics — and AI is where it’s at. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig ...
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Transformation, especially in the digital age, is not easily achieved. Many businesses are investing in transformation, but not all of these investments will pay off...
This report explores how well chief marketers are taking ownership of digital marketing technology strategies and to what degree they are unifying and extracting value from multiplying customer data sources. The 38-page report summarizes the quantitative insights of 150 senior marketers and highlights insights from qualitative interviews with leading marketers at Wells Fargo, Charles Schwab, ...
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Two CMO Council Dinner Dialogue events were held in early 2014 in New York and Los Angeles to discuss the intersection of social, content and business performance. With marketers from brands like Sirius XM, Harper Collins, Johnson & Johnson, Macy’s, NBA, Live Nation, Paramount, Honda and many more in attendance, it was clear that the organizations were all at different stages in their ...
“Turning Social Feeds Into Business Leads,” developed in partnership with hoojook, Inc., argues that the auto industry ecosystem should do more to leverage social media as a platform for driving business leads into sales pipelines. Based on interviews with senior marketers and executives from auto manufacturers, dealer networks, aftermarket service providers and B2B automotive ...
Most corporate management teams are fully supportive of digital marketing investments, with 20 percent of marketers stating they have a mandate and budget to execute, 42 percent saying they have strong interest and active support at a LOB level, and 18 percent noting it is an agenda item they have to address with their CEO, CIO, and CFO...
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As the most pervasive channel of communications and targeted engagement on the planet, the mobile phone reaches more than 5 billion users globally. The mobile channel is an unprecedented opportunity to reach both developed consumer markets in new an intrusive way, and developing regions that cater to a previously untapped, unreachable, and unbanked mass of humanity. The Big Brands Embrace the Move...
The digitally dependent consumer is increasingly overwhelmed and upset with technical glitches and problems in their daily lives. While the threats and complications with computers are on the rise, customer technical support has not kept pace to address the needs of a growing population of computer users that are highly dependent upon their device as part of their daily lives...
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The Global Mobile Mindset Audit is the most comprehensive research effort ever undertaken to understand the needs, intentions and issues surrounding the purchase and use of mobile technology and services worldwide. Conducted by the CMO Council's Forum to Advance the Mobile Experience (FAME) and powered by Global Market Insite, Inc. (GMI), the audit surveyed nearly 15,000 consumers in 37 countries...
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Conducted in late 2004 and early 2005, Crunch Time serves as a benchmark for the ever-increasing challenges of global competition. At the time, if you were an executive in the North American high technology or telecommunications industries, there was a high probability you felt the heat of increasing global competition. Yet, there is no executive formally assigned to the task ...
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