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Chart 1: What best characterizes the way you deliver products and services to
the market?

Chart 2: Where do you see marketing’s primary role in driving the demand side of your
business?

Chart 3: How essential is demand chain provisioning to your business competitiveness
and performance?

Chart 4: What is marketing doing in your organization to improve demand chain
performance?

Chart 5: What do you consider to be the most critical areas of your company’s marketing
operational system?

Chart 6: What types of marketing consumables, promotional materials and operational
support services are essential to the effectiveness of your field/internal sales,
retail, dealer, franchisee or branch office networks?

Chart 7: How do you identify, select and engage with partners, vendors or solution
providers that are part of your demand chain?

Chart 8: How do you rate your go-to-market capabilities and efficiencies relative to
provisioning all elements of your demand chain?

Chart 9: Where and how could you improve this process?

Chart 10: What areas of demand chain support do you currently, or are likely to, outsource
to third-party service providers?

Chart 11: Have you audited or assessed the effectiveness of your demand chain systems,
practices and partners?

Chart 12: What do you see as the biggest challenges to driving demand chain
performance in the year ahead?

Demographics

Chart 13: What is your title?

Chart 14: How large is your company? (by revenue)

Chart 15: What best describes your company's industry sector?

Chart 16: Where is your company headquartered?