Featuring 14 research charts
Chart 1: What are your preferred methods for companies to contact you about product or service promotions?
Chart 2: What types of email do you always open?
Chart 3: What types of traditional mail do you always open?
Chart 4: What types of emails do you receive the most of?
Chart 5: What types of traditional mail do you receive the most of?
Chart 6: Do you ever unsubscribe to email newsletters?
Chart 7: If yes or sometimes, why do you unsubscribe from email?
Chart 8: Do you find when you belong to a loyalty club, the promotions you receive are based on your preferences or past purchases?
Chart 9: If you do receive personalized loyalty club offers, does this inspire you to use the offer or visit that retailer over their competition?
Chart 10: If you've received irrelevant promotions via email or direct mail, have you decided to no longer purchase from that company based on the overwhelming impersonal clutter?
Chart 11: Have you ever received a promotion for a product you already purchased from a company?
Chart 12: Do you use any type of social media?
Chart 13: If yes, which specific tools/applications do you use?
Chart 14: Would you opt in for more traditional mail vs. electronic statements if the government certified that mail had less environmental impact than electronic delivery?