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Download the Report : State of Marketing 2012
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REPORT

A Straight Line To The Front Line

Growth and recovery are at the top of every executive’s to-do list as we head into a postrecessionary economy. This mandate has placed increasing pressure on Sales to close business and on Marketing to fill the pipeline with quality leads. And while the riff between Marketing and Sales is certainly nothing new, it has taken on a new direction that has a direct and immediate impact on the bottom line. Rather than being a battle over content that doesn’t meet Sales’ needs, or a lack of compelling or relevant tools to help enhance the sales process, the riff between old rivals is being refueled in the breakdown of the Marketing Supply Chain.

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RELEVANT CONTENT
CHARTS
Featuring 18 research charts

Chart 1: What marketing consumables (print, promotional or physical point of sale materials)
does your company make available to internal sales, field marketing or channel partners?

Chart 2: How are you able to access these materials?

Chart 3: How efficient are these access channels?

Chart 4: How important are these materials to your sales process?

Chart 5: How do you rate the quality of these marketing and sales materials?

Chart 6: How accurate and up to date are the available materials?

Chart 7: Have you experienced any challenges or issues in obtaining marketing consumables or materials?

Chart 8: If Yes, what best describes the issues you have experienced?

Chart 9: Do you feel you have the materials, collateral or promotional items you need to effectively impact the sales process?

Chart 10: What would improve this situation?

Chart 11: Have you ever over-ordered or stockpiled marketing materials?

Chart 12: Why did you over-order or stock-pile materials?

Chart 13: What percentage of your material orders/requests are actually over-ordered?

Chart 14: What are the best ways marketers can improve the impact and value of the marketing and sales support content?

Chart 15: What is your title?

Chart 16: What best describes your industry?

Chart 17: Where is your company headquartered?

Chart 18: What is the size of your company by revenue?

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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