Featuring 18 research charts
Chart 1: What marketing consumables (print, promotional or physical point of sale materials)
does your company make available to internal sales, field marketing or channel partners?
Chart 2: How are you able to access these materials?
Chart 3: How efficient are these access channels?
Chart 4: How important are these materials to your sales process?
Chart 5: How do you rate the quality of these marketing and sales materials?
Chart 6: How accurate and up to date are the available materials?
Chart 7: Have you experienced any challenges or issues in obtaining marketing consumables or materials?
Chart 8: If Yes, what best describes the issues you have experienced?
Chart 9: Do you feel you have the materials, collateral or promotional items you need to effectively impact the sales process?
Chart 10: What would improve this situation?
Chart 11: Have you ever over-ordered or stockpiled marketing materials?
Chart 12: Why did you over-order or stock-pile materials?
Chart 13: What percentage of your material orders/requests are actually over-ordered?
Chart 14: What are the best ways marketers can improve the impact and value of the marketing and sales support content?
Chart 15: What is your title?
Chart 16: What best describes your industry?
Chart 17: Where is your company headquartered?
Chart 18: What is the size of your company by revenue?