What's Critical in the Utility Vertical
Generating loyalty at a time when consumers are making active decisions over which bills to pay makes marketing within the utility space an ever-changing and challenging role. The CMO Council interviewed over 1,000 utility consumers and 100 utility marketers to get an understanding of needs, requirements and sentiment. The end product? 30 pages of insight into customer engagement, advocacy and loyalty. This report appears in a series of focused research initiatives aimed at illuminating marketing in various vertically integrated industries.