Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
CMO Council Mobile App
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List
MARKETING NEWS FLASH |

REPORTS & RESOURCES

X
Please Sign In here:
Download the Report : State of Marketing 2012
home / reports & resources / report details

REPORT

Making Sense of Subscriber Complexity

Managing the challenge of subscriber complexity and choice in communications and media markets now represents one of the most critical business imperatives facing service providers worldwide. Subscriber expectations are exploding around value, features, services, pricing, quality, convenience, user control, and personalization – with more opportunities than ever to switch allegiances to both established and new disruptive competitors. Yet according to executive research as part of the CMO Council and Customer Experience Board’s “Bringing Dexterity to Subscriber Complexity” campaign, most providers are challenged to meet this changing subscriber demand, more often focusing on issues around technology infrastructure and operational demands rather than accelerating the development of a data-driven, highly personalized user experience.

Download Executive Summary (PDF) (0 USD)
Purchase Full Report (PDF) (199 USD)
ADD TO CART
RELEVANT CONTENT
TABLE OF CONTENTS
QUALITATIVE INTERVIEWS

I. Introduction

II. Research Overview

III. Executive Summary

IV. Research Findings

V. Executive Dialogues

VI. Subscriber Optimization Perspectives

VII. About the Sponsors


CHARTS

Featuring 21 research charts
 

AT&T: Mark Collins

Deutsche Telekom: Robert Kamper

MTN: Ahmad Abdallah

STC Bahrain VIVA: Andrew Hannah

EarthLink Inc.: Craig Forman

Telefonica Ireland: Jonnie Cahill

Nextel del Peru: Mariano Orihuela

CSL: Mark Liversidge

Visafone Communications: Parag Sen

Telecom Argentina: Maximiliano Valiente

MMA: Paul Berney

Teracom A/S: Rene Sondergaard Sorensen

Telenor Pakistan: Usman Javaid

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2014 CMO Council. 1494 Hamilton Ave. San Jose, CA 95125