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APAC Digital Marketing Performance Dashboard
Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected consumer, according to findings of a new study from the Chief Marketing Officer (CMO) Council. However, while interest in digital adoption is high, marketers are struggling with finding the right talent and skills to effectively execute digital strategies, in addition to implementing key ROI measures to make a business case for digital investments. This report highlights the state of digital adoption across Asia-Pacific, as well as best practices, challenges, setbacks, and imperatives for moving forward. The CMO Council, in partnership with Adobe Systems, has released its first "APAC Digital Marketing Performance Dashboard," which highlights the state of digital adoption across Asia-Pacific, as well as best practices, challenges, setbacks, and imperatives for moving forward. The 85-page report includes detailed findings from an extensive Pan Asian marketer survey; an infographic detailing the state of digital marketing both across the region as a whole and in individual countries; and best practices being embraced by senior marketers from companies like Toys R Us–Asia, Commonwealth Travel, ING-BOB Life Insurance, Fuji Xerox, Tupperware, Yahoo!, Standard Chartered Bank, Citi Group, Toyota, 20th Century Fox, and more.
TABLE OF CONTENTS |
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3 Abstract
4 Introduction
6 Summary of Key Findings
12 APAC Digital Marketing Performance Dashboard
14 Expert Perspective From Adobe
17 Top ROI Metrics of APAC Marketers
18 Detailed Findings
49 Leadership Committee
85 About CMO Council
85 About Adobe
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