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Download the Report : State of Marketing 2012
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APAC Digital Marketing Performance Dashboard

Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected consumer, according to findings of a new study from the Chief Marketing Officer (CMO) Council. However, while interest in digital adoption is high, marketers are struggling with finding the right talent and skills to effectively execute digital strategies, in addition to implementing key ROI measures to make a business case for digital investments. This report highlights the state of digital adoption across Asia-Pacific, as well as best practices, challenges, setbacks, and imperatives for moving forward.    The CMO Council, in partnership with Adobe Systems, has released its first "APAC Digital Marketing Performance Dashboard," which highlights the state of digital adoption across Asia-Pacific, as well as best practices, challenges, setbacks, and imperatives for moving forward. The 85-page report includes detailed findings from an extensive Pan Asian marketer survey; an infographic detailing the state of digital marketing both across the region as a whole and in individual countries; and best practices being embraced by senior marketers from companies like Toys R Us–Asia, Commonwealth Travel, ING-BOB Life Insurance, Fuji Xerox, Tupperware, Yahoo!, Standard Chartered Bank, Citi Group, Toyota, 20th Century Fox, and more.    

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3 Abstract


4 Introduction


6 Summary of Key Findings


12 APAC Digital Marketing Performance Dashboard


14 Expert Perspective From Adobe 


17 Top ROI Metrics of APAC Marketers  


18 Detailed Findings 


49 Leadership Committee


85 About CMO Council


85 About Adobe



Featuring 34 research charts

Bronwyn Heys, 20th Century Fox

Frederic Moraillon, Akamai Technologies

Nicki Kenyon, Asia Rooms

Junior Cho, Cigna Korea

Caleb Hunt, Citi Group

Alicia Seah, Commonwealth Travel

Sameer Kaul, Dr Lal PathLabs

Helene Blanchette, Fuji Xerox

Anthony Murray, HealthGate Medical

Anonymous, Honda Siel Cars India Limited

Sujit Ganguli, ICICI Bank

Pieter-bas Vos, ING-BOB Life Insurance

Diane Ho, Jones Lang LaSalle

Kathryn Illy, Macquarie Private Wealth

Basker Rangachari, Standard Chartered Bank

Namrita Sehgal, Taj Group

Barry Money, Toyota

Argha Sen, Toys R Us Asia

Anshu Bagai, Tupperware

Nhat Nguyen, Heinz Vietnam

Jai Singh, Vistaprint

Nitin Mathur, Yahoo!

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