Chief Marketing Officer
Council World Wide

Follow Us:
Join CMO Council's Network on LinkedIn Follow CMO Council on Twitter Watch CMO Council on YouTube
Strategic Interest Groups button
Content ROI

Look for technology and marketing thought leadership every month from Marketing Magnified.

Sign up for the Mailing List


Please Sign In here:
Download the Report : State of Marketing 2012
home / reports & resources / report details


Better Lead Yield in the Content Marketing Field

BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types.  Unfortunately, vendor content too frequently lacks value and trustworthiness in the eyes of BtoB buyers, who are increasingly turning to more trusted, peer-driven sources of  content along their path to purchase.  Those are among the findings of our latest report from the CMO Council's Content ROI Center. Our paper includes the results of a survey of more than 400 BtoB buyers and content seekers around the world who were reached through NetLine Corporation's global content syndication and BtoB buyer engagement network.  Their responses show that online content is playing a significant role in vendor selection and preference, but that vendors need to do much more in creating provocative, consultative and well-research content if they are to engage buyer audience.  Our report also includes observations and insights from senior marketers at IBM, NEC, Deloitte, AlixPartners, LexisNexis and DocuSign, which highlight new directions, best practices, strategic imperatives, and challenges in content marketing.

Download Full Report (PDF) (0 USD)

You might also be interested in these reports :

CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333

Legal Notice | Privacy Policy | Terms of Use | Sitemap | Contact © 2016 CMO Council. 1494 Hamilton Way, San Jose, CA 95125