State of Marketing 2012 Report
The findings of the 2012 “State of Marketing” report indicate that the role of the CMO now encompasses more critical customer touch-points that directly impact the customer experience, and executives who are up to the challenge are being compensated based on their performance and impact on the business. The outlook is distinctly positive for marketers as executives head into 2013 with renewed confidence in their roles and business performance. The global benchmark of mar...
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