The Content Connection to Vendor Selection White Paper
The Content ROI Center and the Chief Marketing Officer (CMO) Council have partnered with NetLine on a new research study—entitled “The Content Connection to Vendor Selection”—aimed at determining content’s role in influencing B2B buyers in the purchase process. This includes gaining a better understanding of how buyers source and share content with their peers and how this content influences the pre-sales engagement process. This strategic bri...
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