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The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 10,000+ members control more than $450 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. learn more »
PeerSphere Latest Issue Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement The Purpose-Built Experience
PRESS RELEASES
REPORTS
PROGRAMS
Activating The New American Mainstream
04.28.16 - Penton's Iot Institute And The Chief Marketing Officer (CMO) Council Collaborate On Joint Discovery Project Around The Impact Of Connectedness Through The Industrial Internet Of Things. Penton's New IoT Institute and the Chief Marketing Officer (CMO) Council are collaborating on a joint discovery project. More »
04.14.16 - New Focus On Financial Measures Of Marketing: CMO Council Explores Analytics And Insights That Optimize Spend . Latest PeerSphere eMagazine Highlights Benefits and Challenges of Implementing Marketing Performance Measurement Systems and Cultural Changes Needed for Organizational Uptake. More »
02.09.16 - Marketers Looking To Measure Customer Experience Based On Business Outcomes, Not Campaign Metrics. CMO Council Study Reveals Marketers Intend to Deploy New Digital Analytics and Lifecycle Management Tools to Accelerate Digital Transformation. More »
01.20.16 - New Study Reveals Marketers Overloaded With Data And Light On Insights That Predict Customer Behavior. CMO Council Study Finds Marketers Struggling to Personalize, Create Real-Time Interactions and Shape Customer Purchasing Journey and Outcomes. More »
How Global Voices Shape Travel Choices: The Impact of Consumer Apprehension on Travel Intention White Paper
The Purpose-Built Experience

Despite the understanding that the desire to create customer-centric experiences is…    More »

Making Personalization Possible

Personalization at scale and in context continues to challenge even the most skilled and…    More »

Predicting Routes to Revenue

Marketers looking to deliver exceptional customer experiences are increasingly turning…    More »

Mapping Monetization: Best Practices and Strategies for Identifying New Opportunities and Maximizing Existing Experiences

The CMO Council recently partnered with Vindicia, the leaders in payment and billing…    More »

Asia Pacific Digital Factbook 2015

The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile,…    More »

Context, Commerce + Customer
New: Context, Commerce And Customer: Best Practices To Exceed Expectations.  The Business Mandate to Optimize Automation, Data and Analytics to Maximize the New Contextual Experience…   More »
Train For Digital Marketing Gain.  Advancing Online Education for Further Marketing Automation…   More »
Connected Interaction To Power Brand Attraction.  Continuing Conversations Around Experience, Engagement and the Power of Personalization…   More »
How Global Voices Shape Travel Choices.  The Impact of Consumer Apprehension on Travel Intention…   More »
APAC Digital Marketing Performance Dashboard 2015.  Exploring the State of Digital Marketing Across Asia-Pacific…   More »

CMO COUNCIL EVENTS
PARTNER EVENTS
Profitability Through Positive Productivity Crafting a Purpose-Built Experience That Makes a Real Splash
June 09 Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations New York, NY

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start…

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June 16 Dinner Dialogue: Context, Commerce and Customer: Best Practices to Exceed Expectations Toronto, Canada

This roundtable event will focus on the critical next steps forward as brands take advantage of recent technology investments and start…

More »

September 19 Engage 2016 Dubai, UAE

Engage has been developed to bring you the very best global knowledge and tools to either get you off to a flying start or to accelerate…

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

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