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The CMO Council's 7,000+ members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. learn more »
Maximize How You Individualize The Content Connection to Vendor Selection White Paper The Content ROI Center
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04.14.14 - Middle East Discusses Big Data At Smart Data Summit 2014 In Dubai. . More »
03.26.14 - Customer Content Sharing Circles Strongly Impact Pre-sale Vendor Selection, Reports New Study. CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process. More »
03.20.14 - Asia-Pacific Marketers Seek Greater Role In Customer Experience; Time For Business Execution To Match Brand Expectation. New CMO Council Study With SAP Maps Operational Gaps in Marketing Claims, Business Practices and Customer Experience; Asia-Pacific Companies Must Create More Customer-Committed Cultures. More »
03.03.14 - Auto Industry Failing To Tap Power Of Social Media To Deliver Actionable Sales Leads, Says Report By CMO Council . CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities. More »
Online Advertising Effectiveness Outlook 2014
Best Practices In Mobile Relationship Marketing And Engagement: Capitalizing On Mobile Relationship Opportunities.

This is the second white paper in a four-part best-practice series by the Chief…   More »

The Content Connection To Vendor Selection.

The Content ROI Center and the Chief Marketing Officer…   More »

Maximize How You Individualize: Map The Operational Gap In Customer Insight And Experience.

Using traditional advertising to engage and activate an audience is rapidly being…   More »

Turning Social Feeds Into Business Leads.

Social media represents an important marketing frontier for the automotive industry.…   More »

Business Traction From Smarter Smb Interaction: Advancing Enterprise Excellence In Smb Marketing.

Small to medium-sized businesses (those under 500 employees) account for about $5…   More »

White Paper: Best Practices in Mobile Relationship Marketing and Engagement
New: Online Advertising Performance Outlook 2014.  Optimizing the Value of Online Advertising Spend and Digital Media Channel Performance in Furthering Customer Acquisitio…   More »
Grow From The Right Intro.  This milestone study seeks to assess the state of strategic partnering and business development in the SME sector, and t…   More »
Mastering Adaptive Customer Engagements.  A Look Into How Today’s Marketing Leaders Are Driving Business Performance Across the Customer-Centric Enterprise…   More »
Content's Impact On Pre-sales Intention.  The Content ROI Center and the Chief Marketing Officer (CMO) Council have embarked on a new research study—entitled …   More »
State Of Marketing 2013.  Marketing’s Reflections & Outlook on Year Ahead…   More »

CMO COUNCIL EVENTS
PARTNER EVENTS
Watch this On-Demand Webcast Dinner Dialogue
April 21 to May 01 Dialogue & Dinner Series: Adobe Strategic Accounts New York City, New York; Washington, D.C.; Seattle, Washington

The 2014 Adobe Strategic Accounts Leadership Events, called Dinner & Dialogues, will kick-off with guest speaker, Liz Miller of the…

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April 29 to April 30 2014 Edison Awards San Francisco, CA

The CMO Council is pleased to partner with the Edison Awards™ to help identify game-changing products, services and leadership in…

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CMO Council Contact
Donovan Neale-May
Executive Director
408.677.5300 x5333
donovan@cmocouncil.org

Look for technology and marketing thought leadership every month from Marketing Magnified.
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