Key Shifts Required to Achieve Responsiveness
Critical Omnichannel Touchpoints for Marketers and Consumers
What Are The Top Methods By Which Marketers Can Drive Revenue And Improve Margin?
The artificial intelligence market is expected to be worth $16.06 billion by 2022, growing at a compound annual growth rate (CAGR) of 62.9 percent from 2016 to 2022.
The growth in machine learning is accelerating. The market is predicted to reach $15.3 billion by 2019, with an average annual growth rate of 19.7 percent.
Marketing automation drives a 14.5 percent increase in sales productivity and a 12.2 percent reduction in marketing overhead.
According to 77 percent of CMOs at top-performing companies, their most compelling reason for implementing marketing automation is to grow revenue.
According to 91 percent of users agree that marketing automation is “very important” to the overall success of their marketing across channels.
On average, 49 percent of companies are currently using marketing automation, with more than half of B2B companies (55 percent) adopting the technology.
Modern technology could automate 45% of the activities people are paid to perform, and about 60% of all occupations could see 30% or more of their activities automated.
The Middle East and Africa (MEA) region ranks low in the order yet, according to data from Global Web Index with only 33 percent of online audiences blocking ads on laptops.
72 percent of older (55+) shoppers report they would do more shopping online if it was easier to use their coupons there.
More than 80 percent of consumers in a survey reported signing up for email offers specifically to receive discounts.
56 percent of consumers report visiting a brick-and-mortar store after receiving a deal or offer on their mobile device when they were near the store.
62 percent of Americans say they print online coupons.
When asked about overall coupon usage, 92% of respondents reported using coupons in the past year for purchases.
Social Media Marketing (66%) tops the list of marketing activities being planned for 2017, followed closely by Email Marketing (56%) & Search Marketing (54%).
Email Marketing (44%) was the best performing digital channel that delivered maximum ROI for each 1 rupee invested.
Google and Facebook accounted for about 99 percent of the $2.9 billion in advertising growth in the third quarter of 2016.
The Interactive Advertising Bureau shows that the third quarter of 2016 was the biggest ever, with a total of $17.6 billion spent on digital ads.
54 percent of customer service professionals strongly agree that CX is more important now than it was two years ago.
44 percent of consumers are more likely to tell others about their negative experience—either online or offline.
In the United States the estimated cost of customers switching due to poor service is $1.6 trillion.
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