The most significant barriers to marketing automation success are the lack of an effective strategy (52 percent), the complexity of the system (42 percent), inadequate contact data quality (38 percent).
Half of the companies reported no increase at all in qualified Leads since implementing Marketing Automation, while only 19 percent saw a dramatic increase in qualified leads with marketing automation.
The top organizational goals over the next four quarters for respondents show 92 percent want to improve their qualified Lead pipeline, followed by Customer retention with 81 percent and Lead/Pipeline velocity with 66 percent.
Nearly two-thirds, 63 percent, of companies outsource all or part of marketing automation strategy planning, while 51 percent use a combination of outsourced and in-house resources, and 37 percent use in-house resources only.
Mobile ads have lower ad blocking software use on mobile devices amongst American internet users. Whereas 17.7 percent of Internet users in the U.S. use ad blocking software on their laptop or desktop computer, only 9.6 percent used on their mobile devices.
Cadent Consulting found that its brands' shelf presence beyond their regular slots were visible 66 percent of the time, but the corrugated or other shopper-marketing materials intended to go with them were only present 43 percent of the time.
A study last year by Shelfbucks, which sensors in stores and RFID chips into cardboard displays to track how they're deployed, found displays were on the sales floor at the start of scheduled promotions only 46 percent of the time. Better compliance with promotion plans could improve sales lift by 30 percent to 45 percent.