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How Are You Doing?

With no end in sight to this pandemic, working from home went from a pleasant respite from reality to the daily routine we’ve become accustomed to. So, I want to ask: how are we doing?  More

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EVENTS AND CONFERENCES

B2B Marketing Hacks (London, United Kingdom)

This groups' mission is to create a space where you leave a better marketer than you came. A place for B2B marketers to ... More
Home

CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as t... More
Medallia City Tour Paris

Rejoignez les équipes Medallia à l'occasion de cet évènement unique autour du futur de la gestion de l'expérience c... More

BOOKS

Leading Minds

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Radical Candor

From the time we learn to speak, weâ??re told that if you donâ??t have anything nice to say, donâ??t say anything at ... More
Be Our Guest

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service.... More

CMO COUNCIL REPORTS

Reshaping Global Engagement Operations Complimentary UK

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Brand Protection From Digital Content Infection

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with Dow Jones—is aimed at determi... More
Context, Commerce + Customer

This report, based on the findings from an online audit of more than 170 senior marketing leaders from around the world ... More

DISCUSS NEW REPORTS

Nov 2020

Leveraging AI to Boost Lead Generation and Conversion Efforts

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Nov 2020

The Future of Work Is Now

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Nov 2020

How Covid Has Changed The Channels Of Engagement

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Joe Mellet and Lauren Kennedy
Bright Society

With a biomedical engineering degree under his belt, Joe Mellet began his storied career developing growth projects for a bevy of companies, ranging from research labs to startups. Craving a challenging, fast-paced environment, he went on to pursue his MBA from New York University, leading him to his first of many roles at White Pine Trading. During his four-plus years there, he developed proprietary pricing models, designed and implemented the company’s ERP system and established the company’s software and technology division... Read more >

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