Businesses that build Ai innovations into the core systems that power their customer journey capabilities can deliver a more integrated, seamless customer journey that can evolve and improve with each customer interaction. More
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant [W. Ch... More
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This report, based on the findings from an online audit of more than 170 senior marketing leaders from around the world ... More
Ingenuity in the Global eCommerce Community Detailed Findings
Gaining Traction With Every Digital Interaction
The State of Engagement
Joe Mellet and Lauren Kennedy
With a biomedical engineering degree under his belt, Joe Mellet began his storied career developing growth projects for a bevy of companies, ranging from research labs to startups. Craving a challenging, fast-paced environment, he went on to pursue his MBA from New York University, leading him to his first of many roles at White Pine Trading. During his four-plus years there, he developed proprietary pricing models, designed and implemented the company’s ERP system and established the company’s software and technology division... Read more >