Take advantage of tradeshows, conferences, and other business events by leveraging strategic B2B meetings at events. It is more powerful than you can imagine. More
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The premier B2B conference, attracting the best in B2B sales, marketing and product from Fortune 500 companies and major... More
LeadsCon is the premier conference for Networking, Education, and Premium Content focused on the performance and lead ge... More
Made to Stick: Why Some Ideas Survive and Others Die - Kindle edition by Chip Heath, Dan Heath. Download it once and rea... More
Building Strong Brands - Kindle edition by David A. Aaker. Download it once and read it on your Kindle device, PC, phone... More
This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with Dow Jones—is aimed at determi... More
This report, based on the findings from an online audit of more than 170 senior marketing leaders from around the world ... More
Bringing a Human Voice to Customer Choice
Customer Value Creation From Live Data Interpretation
The CMO Council Content Catalogue
Joe Mellet and Lauren Kennedy
With a biomedical engineering degree under his belt, Joe Mellet began his storied career developing growth projects for a bevy of companies, ranging from research labs to startups. Craving a challenging, fast-paced environment, he went on to pursue his MBA from New York University, leading him to his first of many roles at White Pine Trading. During his four-plus years there, he developed proprietary pricing models, designed and implemented the company’s ERP system and established the company’s software and technology division... Read more >