INSIGHT CENTER

Welcome to the CMO Council’s Insight Center, the subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. 1 year of unlimited access is only $99 USD.

LATEST CMO APPOINTMENTS

Silicon Labs

Megan Lueders

Chief Marketing Officer

Oct 10, 2019 — MarTechSeries

Subway

Carrie Walsh

Chief Marketing Officer

Oct 10, 2019 — PR Newswire

SiriusXM

Denise Karkos

Chief Marketing Officer

Oct 9, 2019 — Billboard

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NEW IN THE READING ROOM

Oct 2019 — Entrepreneur

Creative Marketing Ideas for More Customers and Followers

By Peter Daisyme

Oct 2019 — Business

5 Ways to Boost Your Email Marketing Campaign

By Jared Atchison

Oct 2019 — Forbes

13 Crucial Metrics to Determine How Good a Content Program Really Is

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Infographic

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FACTS AND STATS JUST ADDED

Spend on social media is set to reach $84 billion, accounting for 13 percent of all...

Oct 2019 — Econsultancy

Email marketing generates 174 percent more conversions than social media....

Oct 2019 — ASI Central

48 percent of retailers are prioritizing the adoption of artificial intelligence and machine learning to improve...

Oct 2019 — My Total Retail

44 percent of consumers say they switch to brands that do a better job of personalizing...

Oct 2019 — eMarketer

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Chart

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INSIGHT CENTER

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LATEST CMO APPOINTMENTS

Silicon Labs

Megan Lueders

Subway

Carrie Walsh

SiriusXM

Denise Karkos

NEW IN THE READING ROOM

Creative Marketing Ideas for More Customers and Followers

5 Ways to Boost Your Email Marketing Campaign

13 Crucial Metrics to Determine How Good a Content Program Really Is

FACTS AND STATS JUST ADDED

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