Marketing Ops: The Data Wranglers

By Tom Kaneshige

Revenue growth rides on getting the most value out of data and MarTech, which largely falls on the shoulders of your marketing ops team. More >

The Rise and Fall of Fabled Products

By Donovan Neale-May

Do you have found memories of brands from your childhood? We all do. Unfortunately, many haven’t stood the test of time. More >

European Content Managers Face Freelancer Shortage

By Tom Kaneshige

Content managers value reliability in their freelance copywriters over writing skills and price, says a Contentoo report. Check out this and other findings. More >

Darwinism of Data Systems

By Tom Kaneshige

Data marketing leaders say their systems can handle new data sources, new technology, new types of questions. Laggards, not so much. More >

Data Moving At the Speed of Disruption

By Tom Kaneshige

By closing the gaps between data, insights and action, CMOs can spot sudden changes in market and customer behavior and get ahead of disruptions. More >

Is MarTech Delivering the Value Promised?

By Donovan Neale-May

The CMO Council’s roundtable in London covered MarTech migration and digital innovation and led to valuable insights and best practices. More >

Can Financial Services Firms Make Marketing Budgets Pay Off?

By Tom Kaneshige

From banks to insurance companies, financial services leads the way with the biggest marketing budgets and highest digital priorities. More >

How to Get the Most Out of Your Marketing Spend

By Tom Kaneshige

A new report from the CMO Council and KPMG shows how procurement can lead to increased and tangible returns on marketing investments. More >

Marketers Can't Afford to get THIS Wrong

By Kate Stephani

Tune in June 9th at 10am PST for cutting-edge insights from CMO Council and Aprimo. More >

Connecting Great Content to Buyer Intent

By Tom Kaneshige

Like modern-day soothsayers, digital marketers must read the tea leaves of buyer intent to deliver the right content along the path to purchase. More >

Social Media’s Shaming Power

By Donovan Neale-May

Mainstream consumer brands without real-time social media intelligence — analyzing tonality and sentiment of online conversations, as well as incidence of advocates and detractors — better beware.  More >

Content for the C-Suite

By Tom Kaneshige

Great content aimed at executive buyers fuels B2B e-commerce, as C-level content consumption continues to rise. More >

Where Does Your Brand Stand?

By Tom Kaneshige

Everyone, from employees and customers to partners and investors, is outraged at Russia’s predatory invasion of Ukraine. What are you doing about it? More >

13 CMO Nightmares

By Tom Kaneshige

What keeps you up at night? A survey from Brand Keys reveals a litany of bad dreams. Check out our tips for getting a better night’s sleep. More >

Brands Bucking Russia

By Donovan Neale-May

Global brands are expressing support for the Ukrainian people, denouncing the Russian invasion, and making conflict have a cost. More >

The Value of Peer-Powered Executive Affinity Groups

By Donovan Neale-May

How the CMO Council is helping Chief Marketers survive, thrive and drive growth by leading digital transformation and reinvention. More >

AI Advances Toward Marketing

By Tom Kaneshige

More than 40% of B2B marketers plan to use AI tools this year, up from 18% last year, says Demand Spring. It’s a sign that AI adoption is surging. More >

Selling Seashells on Search and Social

By Tom Kaneshige

Squarespace’s “Sally’s Seashells” Super Bowl commercial is a shoutout to small biz’s digital marketing potential. Get in the game! More >

A Teachable Moment in Events

By Tom Kaneshige

Smart marketers are taking lessons learned from the pandemic and applying them to the event channel. Are you reimagining events? More >

Cutting Through the Noise: How AI and Customer Engagement Go Hand-in-Hand

By Kate Stephani

CMO Council explores fact and fiction behind AI's next best action in their latest webinar. More >

Digital CX Drives Marketing Makeover

By Tom Kaneshige

Are you hitting your stride in the digitalized customer journey? If you’re hanging on to pre-pandemic marketing content and practices, then probably not. More >

Left Behind In Digital Times

By Tom Kaneshige

Digital marketing tactics are essential to modern marketing. Problem is, many local businesses lack digital marketing strategy, planning and execution. More >

CMOs Lead Into the Light

By Tom Kaneshige

The best CMOs know how to navigate the brave new world of digital and data and make strategic alliances that marshal MarTech success. More >

Big Brands, Small Biz

By Tom Kaneshige

How can big brands help small businesses in these uncertain times? Reach out with marketing expertise, digital transformation resources and an evolved channel program. More >

Got Time for a Chat?

By Tom Kaneshige

A mobile chat app showing an unread message is like a Christmas present waiting to be unwrapped. Can chat commerce tap into this feeling of anticipation? More >

Holiday Season Tests Brand Loyalty

By Tom Kaneshige

Consumers are opening their wallets, buying gifts and traveling again. Will they buy your brand? Weary from the pandemic, many have lost their sense of loyalty. More >

Exploring Digital Innovation Globally

By Kate Stephani

Let's dive in to what marketers around the world are doing to thrive in the ever-changing marketing landscape. More >

How to Achieve Transformational Growth

By Donovan Neale-May

Revenue growth is on everyone’s mind. Are you doing enough to make growth intrinsic to your corporate DNA in 2022? More >

Business Is Personal

By Tom Kaneshige

Every customer wants to be seen as an individual and receive personalized treatment. It’s up to marketing to make that happen. More >

7 Things Shaking Up Marketing

By Tom Kaneshige

As the new year approaches, we take a deep breath and brace ourselves for the disruptions that are upending marketing. More >

All The World’s A Stage: Act 2

By Tom Kaneshige

It’s time to reimagine and return to in-person events. What lessons have marketers learned from virtual events that will lead to a better performance? More >

How CMOs Can Grab The Reins

By Tom Kaneshige

For CMOs aspiring to raise their profile and venture beyond marketing’s traditional borders, the road goes through MarTech. More >

High-Tech CMOs Better Get MarTech Right

By Tom Kaneshige

More than any other CMO, the tech-vendor CMO uses MarTech as a calling card. If MarTech isn’t working properly, tech-savvy customers will know it. More >

CPG CMOs on the Hot Seat

By Tom Kaneshige

CPG companies are in dire need of a rebound after getting walloped by the pandemic. The job of driving revenue growth has landed on the CMO’s shoulders. More >

Can Biometrics Solve the Password Problem?

By Tom Kaneshige

Identity theft wrecks the digital customer experience, while password proliferation leads to frustration. Is biometrics ready for primetime? More >

Chat Commerce Revolution

By Tom Kaneshige

Do customers appreciate marketers constantly pushing products? Nope. With Chat Commerce, marketers can change the narrative. More >

Long Road To CX

By Tom Kaneshige

Companies are just starting out in their pursuit of ideal CX and AI. Looming hurdles threaten to trip up even the most skilled marketers. More >

Taming the Three-Headed Monster

By Tom Kaneshige

CMOs charged with advancing digital transformation, customer experience and revenue growth will need MarTech and the CIO as powerful allies. More >

When AI Behaves Badly

By Tom Kaneshige

If Facebook’s AI can make an “unacceptable error” and embarrass the brand, what does this mean for the rest of us? Don’t give up on AI just yet. More >

What Can We Learn From Nike’s Social Media Play?

By Tom Kaneshige

At times, Nike makes great plays and then drops the ball over social media. Peek inside the iconic brand’s unofficial playbook. More >

Breakthrough in the CMO-CIO Relationship

By Tom Kaneshige

With so much riding on MarTech, companies can no longer wait for CMOs and CIOs to slowly work out their differences. The relationship must be righted now. More >

Shaping a Privacy-First Data Strategy

By Tom Kaneshige

Privacy will push marketers to have a better relationship with customers. We’re talking greater transparency, clearer communications and honest dialogue. More >

If CMOs Lead CX, Who Will Follow?

By Tom Kaneshige

Many CMOs say they own the customer experience, but they’ll need the power of the purse to orchestrate touch points across the business. More >

10 Most Loved Ads on Social Media

By Tom Kaneshige

What brands are making an emotional impact over Youtube, Facebook and Instagram? Find out who they are and how they’re doing it. More >

Are Marketing Budgets Getting Slashed Again?

By Tom Kaneshige

CMOs hoping for a rebound in budgets to go along with new revenue-growth responsibilities will be unpleasantly surprised by a recent Gartner report. More >

Is Customer Loyalty a Fantasy?

By Tom Kaneshige

Amid pressure to grow revenue, should marketers focus on customer loyalty? It’s a safe bet with attributable returns on investment — but a wrong one to prioritize.  More >

Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure

By Donovan Neale-May

70% of upstart tech companies fail — how can you avoid being one of them? More >

Making the Marketing Play

By Tom Kaneshige

Turn triple plays and hit home runs in revenue growth. It’s time to step up to the plate and deliver in the big moment. More >

Retail’s Road to Recovery

By Tom Kaneshige

After the pandemic wreaked havoc on traditional retailers, many now see a social commerce comeback. But can they avoid social criticism? More >

Marketing Under the C-Suite Microscope

By Donovan Neale-May

The CMO Council’s C-suite marketing scorecard is here! Check out how marketers fared in performance, confidence, alignment and more. More >

Yin and Yang: The Work-Life Experience

By Tom Kaneshige

Customers and employees are one and the same. They need to have a great human experience with companies lest they take their wallets and skills elsewhere.  More >

Making Omnichannel Work

By Tom Kaneshige

Even savvy marketers have a hard time mastering omnichannel’s many moving parts. Add in the nearly impossible consumer expectation for a seamless, personalized experience at every touchpoint. More >

How Smart Is Your Marketing Machine?

By Tom Kaneshige

What do chief marketers need to know about artificial intelligence, machine learning, neural networks, deep learning? Back to school. More >

Will Purpose Lead to Profit?

By Tom Kaneshige

Brands that commit to a purpose will engage customers, engender trust and enjoy economic benefits. Others seeking only shareholder value put their brands at risk. More >

CMOs Facing The Fire With Steady Cool

By Tom Kaneshige

Battling on many fronts amid tenuous tenure, CMOs will have to show grace under pressure, hit their revenue targets, and help companies emerge from the pandemic. More >

Keeping Brands Safe in an Angry World

By Tom Kaneshige

Is your brand appearing next to spam, adult and explicit content, hate speech and acts of aggression? It’s time to act. More >

CMOs Need to Apply More Diligence to Cybersecurity Resilience

By Donovan Neale-May

Are CMOs stepping up to assure brand trust, confidence and reputation in the connected economy? More >

Agility Scores in the Marketing Game

By Tom Kaneshige

Half of marketers now leverage agile marketing best practices to keep up with a chaotic and unpredictable buyer’s journey. Are you among them?  More >

Off The Record: Masked Marketer

By Tom Kaneshige

A former CMO of a large Asian electronics company experiences culture shock during the first days on the job. This masked marketer has lessons to share. More >

Hey CMO, Are You Crushing Your Quota?

By Tom Kaneshige

Marketers wanting to meet aggressive revenue targets will need new strategies, tactics, skills and the tenacious spirit of sales. More >

When Leadership Skills Are Lacking

By Tom Kaneshige

Can free agents parachute in and fill marketing leadership gaps? Their specialized expertise and domain knowledge can help new MarTech investments pay off. More >

MarTech Hangs In the Balance

By Tom Kaneshige

For MarTech’s sake, smart marketers have made a friend of IT. Are you one of them? More >

Are Marketers Second-Rate Citizens in Foreign Multinationals?

By Tom Kaneshige

Insights into the management culture and mindset of global companies doing business in North America. It’s not always a pretty picture. More >

LTV: It’s Relationships, Not Revenue!

By Tom Kaneshige

Marketers struggle with customer lifetime value because they’re stuck on its monetary value to the company instead of the experiential value to the customer. More >

The Hard Truth About Customer Lifetime Value

By Kate Stephani

Feeling lost with LTV? You're not alone. CMO Council's latest research indicates most marketers aren't tracking LTV effectively, if at all. More >

Are You Mastering AI? Or Will AI Master You?

By Tom Kaneshige

AI will impact every aspect of marketing, from customer intuition to hyper-personalization. It’s time to get out in front or risk being left behind. More >

Top Marketing Trends for Recovering Brands

By Kate Stephani

Lets chat about some trends we think you should keep an eye on in 2021 More >

CMO Mindsets for Different Stages of a B2B Company

By Ash Parikh

When a company reaches the next stage of revenue growth and market share, it may need a vastly different marketing mindset. More >

Marketers Take Action

By Tom Kaneshige

Spending is on the rise. Campaigns must be optimized. Data skills are needed. There’s much work to do this year. More >

How Are You Doing?

By Kate Stephani

With no end in sight to this pandemic, working from home went from a pleasant respite from reality to the daily routine we’ve become accustomed to. So, I want to ask: how are we doing?  More >

Disruptive Marketing Means Disaffecting Millions

By Tom Kaneshige

Marketers shell-shocked from last year probably want to play it safe this year. But this would be a big mistake. The battle cry for 2021: Disrupt the status quo! More >

Marketing Wrapped: Top Marketing Moments of 2020

By Kate Stephani

Did we miss any? What were your favorite marketing moments of 2020? More >

Mercurial Marketing Budgets

By Tom Kaneshige

Place your bets on MarTech and digital channels and prepare yourself for the new normal. More >

Meet Customers Where They Are: A Brief Recap of Our "Channels of Choice" Webinar

By Kate Stephani

If you missed out on our last webinar, catch the highlights here. More >

Three Reasons Why You Need to Listen to Our Latest Webinar

By Kate Stephani

Here are the most important takeaways from our expert speakers and how you can get a head start on better communicating with the modern consumer. More >

Prop 24 Set To Pass, As Privacy Battle Heats Up

By Tom Kaneshige

Does California’s Privacy Rights Act follow in the footsteps of the GDPR? If so, this gives marketers a clear path forward. More >

All The World's a Virtual Stage

By Tom Kaneshige

Is it time for an online curtain call amid all the applause? Or is your performance lacking? We take a look at the state of virtual events this year. More >

Getting Into the Spirit? In Defense of Halloween

By Kate Stephani

Why are all those Christmas trees up already, anyway? More >

Brand Champions and LTV

By Kate Stephani

How are you making your most loyal customers feel valued? Here are some ways to keep them sticking around. More >

3 Surprises in Topsy-Turvy Times

By Tom Kaneshige

With so many things happening this year, the unexpected has become expected. But what other surprises have been overlooked? More >

How to Shift Your Content Game

By Kate Stephani

The CMO Council's latest webinar was jam-packed with great advice from marketing leaders at Cisco and Schneider Electric. Here are a few nuggets of wisdom to get you started on your journey to marketing and communication alignment. More >

The Rise of the Customer Intuitive Enterprise

By Tom Kaneshige

Learning to meet a customer's needs before they arise is a daunting task, but we're getting closer to doing so everyday. More >

Customer Experience vs. Human Experience

By Tom Kaneshige

Customers are whole, complex people and it's time for us to treat them as such in the way we connect with them. More >

Q&A with Snagajob's Matt Wisk: The Road to Recovery and What Marketers Need to Know

By Kate Stephani

We're chatting with Snagajob's head of corporate development to discuss the current state of the job market and how marketers can thrive. More >

Your Values are Your Greatest Asset

By Kate Stephani

The most effective thing in your marketing toolkit is the one closest to your heart. More >

Making the Case for Marketing Budgets

By Tom Kaneshige

Everything about this year has been unpredictable, but one thing is for certain: marketing budgets have come under fire. But is that really the best idea? More >

How COVID-19 Changed Digital CX

By Kate Stephani

With all the uncertainty in the world right now, one thing is for sure: digital CX matters. More >

Save Digital Assets, Cut the Frontline

By Tom Kaneshige

Even prior to the pandemic, companies were making moves toward more digitally-focused engagement strategies, which could spell bad news for frontline sales professionals. More >

The Workplace of the Future

By Kate Stephani

Varying opinions about WFH may mean varying approaches to returning to the office. More >

Small Businesses Face Tough Road. Help Is On the Way.

By Tom Kaneshige

It's no secret that the COVID-19 pandemic hit small businesses hard, but there's a light at the end of the tunnel for those who play their cards right. More >

How to Court the New Customer

By Tom Kaneshige

We sat down with McKinsey & Company senior partner, Eric Hazan, to talk about the six important changes coming in customer behavior and how to adapt. More >

Virtual Protesting: The Way of the Future?

By Kate Stephani

Changing circumstances mean a change in ways to take action on issues that matter. See how employees, leaders and organizations alike have taken a stand. More >

Lighting the Fire: 3 Ways to Overcome Burnout

By Kate Stephani

With life shakily going "back to normal," it's a lot all at once and burnout is almost inevitable. Here are some ways to get back to feeling like yourself again. More >

McKinsey: How Brands Can Survive and Thrive

By Tom Kaneshige

COVID-19 has reset the game board, so leaders have to make up lost ground and laggards have a chance to become leaders. Learn how to survive—and even thrive—in the midst of a pandemic. More >

Improving Commercial Performance Through Integrated Sales and Marketing Efforts

By Helena Mah

Learn how to set your B2B marketing strategy up for success with these expert tips. More >

The Way to Pleasant and Value-Driven Customer Experience

By Helena Mah

With so many changes in the "new normal" one thing remains: creating a great customer experience. Learn how to adapt with these great tips. More >

Upturn During the Downturn

By Kate Stephani

Despite the economic downturn worldwide in the wake of COVID-19, these 25 brands have seen a major upturn. More >

Why Brands Need to Speak Up

By Kate Stephani

Brands have the privilege of influence. As brand custodians, CMOs have a duty to amplify the voices of those who represent the causes that matter. Silence is no longer an option. More >

Marketers Must Make Haste

By Tom Kaneshige

Agility is a reoccuring theme when it comes to companies recovering from the pandemic. See how companies around the world are making big changes in order to stay afloat. More >

Marketing in the Driver's Seat During Economic Recovery

By Helena Mah

In the midst of a global pandemic, marketing teams must become agile in innovative in order to keep their companies afloat. Learn how to adjust to the coming "new normal" with these unique tips. More >

Employees Aren't Pawns

By Kate Stephani

In the wake of yet another round of layoffs at WeWork, we're talking about how to handle these tough decisions the right way. Spoiler alert: don't be like WeWork. More >

How To Keep Your Cool When Marketing Budgets Come Under Fire

By Tom Kaneshige

It didn’t take long for Google to take a hatchet to the marketing department, slashing the budget by half for the second part of this year and putting in place a hiring freeze, reported CNBC.  More >

6 Ways to Foster a Remote Company Culture

By Kate Stephani

Just because your team is remote doesn't mean company culture can fall by the wayside. Show your employees—and your customers—that you care with these six tips. More >

Retailer Insights: Imbibing Increases, Panic Buying Eases

By Tom Kaneshige

People are stocking their shelves with booze and often imbibing while Zooming with others. Reports show alcohol consumption up 42 percent in the San Francisco Bay Area last week. More >

Marketers Struggle To Make Informed Decisions During Chaos

By Donovan Neale-May

Facing global disruption, business upheaval and looming budget cuts, marketers must chart a sensible path through a devastating global viral outbreak.  More >

Mid-March Report: COVID-19 Disrupts Shopper Behavior

By Tom Kaneshige

We all know about the hoarding of toilet paper going on across the nation, but that’s just one of many shockwaves in retail right now. More >

When Big Brands Fall, Big Dollars Follow

By Tom Kaneshige

In Tom Kaneshige's latest blog post, he addresses the slippery slope of diminishing brand value and the effect it has on a brand's worth.  More >

Are Marketers Getting In The Way Of Growth?

By Tom Kaneshige

In this blog, Tom Kaneshige discusses the problem with "marketing dissonance" and the need for marketers to change the way they their approach their customers. More >

Meeting Automation Platforms are Changing the Game

By Jagdish Upadhyay

Figuring out how to schedule strategic B2B meetings during the middle of business events can feel almost impossible. So, how are meeting planners, executive admins, and event managers supposed to keep it all straight? More >

Why Organizations Should Embrace Sales, Marketing and Meeting Automation

By Jagdish Upadhyay

As any meeting planner will tell you, the process of getting the business meeting schedule established doesn’t always go smoothly. Here are three reasons why spreadsheets and emails don't cut it anymore. More >

Why You Should Grow Your Business the Old-Fashioned Way

By Jagdish Upadhyay

Take advantage of tradeshows, conferences, and other business events by leveraging strategic B2B meetings at events. It is more powerful than you can imagine.  More >

How To Inspire Creativity and Innovation In Your Team

By Lauren Gall

It’s not always easy to carry out creative and new ways to market a brand, but the rewards are worth it. Here are 5 ways the modern CMO can inspire creativity in their team. More >

Death to ROI

By Denise Kohnke

Hear this out: ROI is phasing out and there is a new emphasis on shifting value to alternative metrics for the creation of a brand and future results in an organization. More >

Encouraging Your Young Sales Stars to Close Deals FAST

By Stephan Schiffman

How can you fire up sales professionals who have a completely different modus operandi from past generations? Here is a new formula to jumpstart your team. More >

Trends for CMOs in 2019

By Lauren Gall

The New Year is a great time for you to take charge of content creation, implement fresh branding updates, and ensure that everything looks cohesive to stay ahead of the innovation curve. More >

How to choose the SEO company that offers greater ROI on your SEO investment

By Erica Silva

In increasingly competitive markets, SEO is effective only when ROI are transparent. Learn how to identify potential SEO firms to work with and invest in that are worth your time.  More >

How Sales Automation is Different from Marketing Automation

By Erica Silva

Sales automation and marketing automation include different purposes, methods, and disciplines, but you need to focus on both at the same time to achieve your ultimate goal, which is to grow your business. More >

CMOs and Digital Transformation

By Bennet Bayer

The hype cycle of digital transformation has added another layer of expertise for the Chief Marketing Officer, and providing an executive, organization and market expectation has become incumbent for the CMO. More >

The Most Critical Phrase for Marketers Today? “Average is Over.”

By Allen Adamson

In a business environment as volatile and complex as marketing, there is one phrase that marketers must keep top of mind if they want to lead in their categories: “Average is over.”  More >

The Importance of AI for Customer-Focused Businesses

By Erica Silva

For a customer-focused business, the goal is to enhance customer experiences and ensure that customers feel satisfied with what you have to offer them, and AI can help with this.   More >

Rethinking the Customer Journey in the Age of AI

By James Briggs

Businesses that build AI innovations into the core systems that power their customer journey capabilities can deliver a more integrated, seamless customer journey that can evolve and improve with each customer interaction. More >

AI is a Gamechanger

By Hessie Jones

Artifical intelligence (AI) allows marketing operations teams to be more agile than ever before.  More >

CX To The Extreme: Saying What You Mean and Meaning What You Say

Open 24/7 takes on a whole new meaning in the face of disaster. But for Waffle House, its about keeping a promise. More >

Clean Up on Aisle W: Should Price be the First Thing Addressed at Whole Foods?

By Liz Miller

In an effort to take on the big chain competitors, Amazon has started with taking on price. But is price really the barrier to entry at Whole Foods? More >

Eating My Own Dog Food

By Liz Miller

I've told COUNTLESS marketers to not start a blog unless you mean it...unless you can commit to actually posting content regularly. Did I follow my own advice? Of course not! Open up Liz...here comes the dog food.  More >

Welcome to the New CMOCouncil.org!

By Liz Miller

George Washington is credited with saying, “We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.” Easy for him to say. Me…I’m just trying to launch a new website. More >