CX Embedded in Marketing DNA
By Louise Burgers
Customer experience is a top marketing theme researched extensively by CMO Council. Keep these reports on your radar. More >
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Marketers understand the road to exceptional data science/AI/machine learning capability is still far away. The CX pinnacle is about crafting a message to a customer that moves them down the funnel to a transaction. More >
As any meeting planner will tell you, the process of getting the business meeting schedule established doesn’t always go smoothly. Here are three reasons why spreadsheets and emails don't cut it anymore. More >
George Washington is credited with saying, “We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience.” Easy for him to say. Me…I’m just trying to launch a new website. More >