Online reviews can make or break a business. Here's how to take your customers' input—whether positive or negative—and turn it into an asset.
Have you ever been blindsided by changes in your customers? Have you ever felt that half or more of your marketing dollars are wasted? Were the surprises and the waste really unavoidable?
Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions.
In preparing for this forecast for the next five years in telecommunications, I reviewed literally hundreds of predictions made by other industry observers. Many of these predictions were deeply technical; one needed an engineering PhD and an acronym encyclopedia in order to follow the conversation.
Fuelled by growth in the digital economy and changing consumer demands, the industry is enjoying unprecedented demand for network services. Forecast growth from new markets, such as internet of things (IoT) applications, is eye watering. In the UK alone, mobile data traffic soared this year by 64% and residential/small business fixed broadband traffic grew by 40%.
Marketing data is evolving: from the generic to the specific; from market trends to individual habits and from historic actions to real-time engagement.
The size of the online auto parts market—sales of automotive and truck parts & accessories—is getting significantly larger each year.
Effective control and management of spare parts are essential for many companies in most industries. The management of spare parts, enables companies to achieve high service levels without unnecessary high inventory cost.
The inaugural Industry Omni-channel Management Alliance met and formally announced its creation at the Open ROADS (Real-time, On-demand, All-online, Do-It-Yourself, and Social) Community London Meeting. The Open ROADS Community initiative powered by Huawei, was first launched at the Mobile World Congress in February at Barcelona and then held its Inaugural Meeting in June at Singapore. The Open ROADS Community addresses the challenges which telcos and related digital service providers face when attempting to transform to digital business operations.
Online stores are making it more difficult to send back items as they face massive losses due to ‘serial returners.'
The customer review is becoming a cornerstone of marketing initiatives as it ties together advertising, credible sources, and social dynamics in one platform, often serving as the reason for why a consumer or business decided to make a purchase of a particular product or service.
This little known platform that is poised to pave the way to a disruptive, African-led media model.
To American shoppers, the Team USA Olympic store in Rio's ritzy Ipanema wouldn't be out of place in any upscale suburban shopping mall, with clothes from Ralph Lauren and Nike, and jewelry from designer Alex Ani.
Latin America (LATAM) has seen significant growth in app downloads and app usage. This is likely due to a marked increase in the ownership of smartphones — phablets, in particular — as well as greater access to high-speed internet in the region. LATAM, therefore, presents a unique opportunity for developers looking to make an introduction in the rapidly expanding market.
Exit momentum has finally taken off in Latin America. Global companies are making valuable acquisitions in the region, and you don’t have to look hard to see why. Latin America has always possessed the right mixture of talent and drive to foster entrepreneurship, and in recent years it has become a key region for global companies to keep their eyes on — especially in the areas of mobile, social, and advertising technologies.
The World Health Organization and its partners shipped more than 6 million yellow fever vaccines to Angola in February to quash an emerging epidemic, yet when they asked country officials the following month what happened to the vaccines, they discovered that about 1 million doses had mysteriously disappeared.
The summer traveling season is upon us, and this year has brought a whole host of problems for the travel and tourism industry.
Delta Air Lines canceled around 300 flights Monday after its computer systems crashed worldwide, stranding thousands of passengers on a busy travel day.
The World Health Organization has warned China that its coveted Silk Road program can result in the spread of disease, because movements of people and goods can transfer viruses, too.
The week started with delays at Palma airport that caused outrage among passengers. In total, 80 per cent of all passengers, 612,000, got caught in the chaos.