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Interviews

Hear it straight from the mouth of
marketers. Check out our engaging
Q&As with marketing experts.
Interested in getting interviewed
and sharing your insights?

Reach out to content@cmocouncil.org

Get to Know

Mosala Phillips

CMO
Old Mutual

How packaged goods marketing disciplines use data to enrich customer connections. More

Interview

Julie Yufe

Head of Europe Growth Markets
Anheuser-Busch InBev

Learn lessons from a European growth leader of an iconic brand on entering, connecting, and triggeri More

Get to Know

Josephine Chew

CMO
SF Fire Credit Union

Get to know the sharp-as-a-tack CMO with a big heart, and the key to great CX. Humanization. More

Interview

Munyaradzi Nyikavaranda

Group Executive Head
MultiChoice

Get to know this digital analytics executive and behavioral science practitioner with more than 18 y More

Get to Know

Ricardo Oberlander

Advisory Board Member
Coast Capital Management

Get to know the new chair of the European Advisory Board with years of experience, skills, and a str More

Get to Know

Kirsten Allegri Williams

CMO
Optimizely

Get to know this experienced and future-focused marketing leader, and her two cents on how customers More

Executive Perspective

Foo Siew Ting

Chief Marketing Officer
HP Asia

Get to know the marketing reinventor with two decades of diverse international marketing experience. More

Interview

Claus Kristensen

VP, APAC Marketing & Ecommerce
LEGO Group

Meet the experienced marketing leader from LEGO to learn about his strategies to identify and harves More

Interview

Francesco Federico

Global Marketing Executive Director
JLL

See how this expert leader rose from entrepreneur to becoming a key player at several of the world More

Get to Know

Elliot Wilson

CGO/CMO
CEO of Hanss Business Development Inc.

Meet the forward-thinking leader and his strategy to maximize customer value creation & campaign eff More

Interview

Gavin Cowley

Former Marketing Director
Adidas

Get to know this experienced leader and his secrets to better collaboration and go-to-market enablin More

Get to Know

Kath Sharfman

CMO and Chief Platform Officer
Sun Exchange

South African platform-as-a-service innovator invites individual investors to warm up funding for so More

Get to Know

Anil Malhotra

CMO
Bango

Meet the innovative Marketing leader's take on shifts impacting customer and competitive dynamics in More

Interview

Russ Somers

CMO
Lytho

Meet the creative leader and his take on the vector of marketing in the future and how he leverages More

Get to Know

Natasha Maharaj

Director of Marketing
Distell Southern Africa BU

Meet the forward-thinking marketing leader for Distell ZA, and how she manages to keep an authentic More

Interview

Bahriye Goren

Professor
NYU, School of Professional Studies

Meet the inspiring leader and teacher, and her journey from corporate executive to preparing the fut More

Executive Perspective

Gonzalo Garcia Villanueva

CMO
GFK

Marketers are becoming masters of the information that drives brand direction, yet less than one in More

Get to Know

Hussein Dajani

Partner
Deloitte Digital

Get to know the award-winning and growth-driven leader Hussein Dajani, and his rise to become one of More

Interview

Simon Anholt

Author
The Good Country Index

Exploring the way national imagery, social responsibility and country of origin labeling is shaping More

Get to Know

Mike Schaffer

CEO
Echo-Factory

Check out this interview with Michael Schaffer, where he talks about the marketing techniques that s More

Interview

Nav Thethi

Senior Manager for Web and Digital Experience
Hitachi Vantara

Meet Nav Thethi, his diversified portfolio of experience, and his take on why companies need flexibl More

Get to Know

Nicolas Marchon

Director of Marketing
Thermo Fisher Scientific

How has digitalization shifted marketing focus in today's atmosphere? What are some key leadership s More

Get to Know

Aziz Amine

Group VP of Marketing & Country Head of Fintech Services
Virgin Mobile KSA

Meet the passionate change agent-focused leader with worldwide experience and his insight on advance More

Get to Know

Annie Headley

VP of Corporate Marketing
Nutanix

Meet the battle-ready VP of Nutanix and her rise up to becoming a strong, charismatic, and results-d More

Get to Know

Peter Weingard

Global Head of Brand at Wipro

Award-winning CMO Peter Weingard shares his philosophy on digital content and how trust and marketin More

Get to Know

Steve Brauntuch

CMO
Misfits Gaming Group

Meet the charismatic leader behind the marketing for Misfits Gaming Group, a fast-growing, multi-pla More

Interview

Ronald Prasad

Chief Commercial Officer
Vodafone Fiji

Get to know this relationship-oriented leader and read his predictions on the future of marketing. More

Interview

Tom Hutchison

CMO
The Alkaline Water Company

Learn how this CMO "goes deep" as a marketing specialist in a sea of generalists.  More

Interview

Julie Roehm

Chief Marketing and Experience Officer
Party City

"Parties" and "pandemic" aren't synonymous, but Julie Roehm made it work with her quick thinking, an More

Interview

Steve Heeley

CEO
Pokeworks

Will service industry workers be replaced with robots in the near future? Find out what Pokeworks CE More

Interview

Lauren Weinberg

Chief Marketing and Communications Officer
Square

Meet the experienced CMO/CCO of Square who has a passion for the nuances of building a powerhouse of More

Interview

Luca DeStefanis

Head of Marketing
Kyndryl, APAC

Meet the head of marketing at Kyndryl, APAC, and hear about his story, his daily rituals and persona More

Interview

Jessica Klodnicki

CMO
Skullcandy

Learn how Skullcandy created a culture of care, even when their employees were stuck at home. More

Executive Perspective

Brooke Forbes and David Dintenfass

CIO and CMO
Fidelity

Check out this interview from our latest report with two cutting-edge MarTech leaders from Fidelity. More

Interview

Ronald Prasad

Chief Commercial Officer
Vodafone Fiji Limited

Join us in our conversation with an exceptional marketer with over 26 years of experience to draw fr More

Interview

Kaushal Doshi

Chief Customer Experience Officer
Al Fardan Exchange

Get to know the tenacious leader creating frictionless currency exchange experiences for customers a More

Interview

Edith Wong

CMO
Invest Hong Kong

Meet the knowledgeable, passionate and digitally-savvy CMO of one of Hong Kong's leading foreign inv More

Interview

Monica Sullivan

CMO
Demand Science

What role does intent play in a customer's decision to buy? Learn how Demand Science CMO, Monica Sul More

Executive Perspective

Genefa Murphy

CMO of Five9

This interview, an excerpt from the CMO Council report "Rising Above the Fray" dives into Murphy's u More

Interview

Bob Park

Chief Brand Officer
GE, Café, Monogram and Haier Appliances

Learn how to blend science and art to create impactful marketing messaging with these wise words fro More

Executive Perspective

Ken Krasnow

Vice President Omni-Channel Marketing
Henkel

Ken’s mission is to use storytelling and the unique capabilities of digital, data and technology t More

Get to Know

Genefa Murphy

CMO
Five9

With over 15 years of global experience in the field of technology from consulting, to product manag More

Interview

Hussam Baday

Marketing Director
Airtel Zambia

Baday shares why failure can be a good thing and how he uses past mistakes to create a better future More

Interview

Jakob Vendle

Author
MS Diaries

For someone who lived through 20 cases of pneumonia, three years with a respirator, a year without e More

Deep Dive

Scott Tilton

CEO
Hookit

With in-person events out the window in 2020, how has sports marketing adapted? More

Interview

Peter Weedfald

SVP Marketing and Sales
SHARP

Meet the leader who oversees the sales and marketing for SHARP Electronics' home and commercial appl More

Interview

Saul Betmead de Chasteigner

CMO
United Nations WFP

Meet the humble visionary who heads up marketing for one of the most influential organizations in th More

Interview

Niamh Byrne

Advisory Board
Unifimoney

This International Women's Day, we're chatting with marketing master, Niamh Byrne, a seasoned market More

Interview

Ash Parikh

Senior Vice President and Head of Marketing
Informatica

"LTV is a partnership, not a transaction" More

Interview

Jennifer Foreman

SVP and Head of Global Growth Marketing
Trax

Visual merchandising intelligence is changing the game when it comes to helping retailers and custom More

Interview

Phani Nagarjuna

Founder & CEO
Nuevora

Serial high tech entrepreneur and President of the Harvard Business School of Northern California Ph More

Executive Perspective

Jake Beniflah

Executive Director
Center for Multicultural Science

How can companies make "the big shift" in the age of multicultural consumerism? More

Deep Dive

Brad Rosenfeld

Chief Marketing Officer
Biz2Credit

Learn about how this FinTech company is disrupting the financial services market and addressing chal More

Get to Know

Paul Suchman

Chief Marketing Officer
Entercom Communications

Learn more about the sound of marketing and why it's on the cusp of a major breakthrough within the More

Executive Perspective

Shehzad Bhanji

Head of Global Client Services
QNB Group

After 20 years as a global marketing executive, Bhanji is an expert on cross-functional growth with More

Get to Know

Allison Johnson

Former CMO of Paypal

Get to know this veteran Silicon marketing executive, share her philosophy on what makes marketing s More

Get to Know

Evan Kent

Vice President, Integrated Marketing
Schneider Electric

Schneider Electric's U.S. arm took a page out of the mission-impossible playbook and created a More

Executive Perspective

Samantha Fay

SVP Global Brand Strategy
Guinness World Records

Samantha Fay shares what it means to be memorable in today's fast-paced marketing world and how even More

Deep Dive

Craig Stacey

Marketing Thought Leader
CMO Council

Craig Stacey explains his wish for marketers to rediscover the creative process and break away from More

Get to Know

Michael Therrien

Head of Content and Digital Marketing
IBM

Michael Therrien discusses how IBM goes about getting high-quality leads and the importance of choos More

Executive Perspective

Tiffany Grinstead

Vice President of Marketing- Individual Products and Solutions
Nationwide Financial

Tiffany Grinstead provided us her perspective on the importance of an authentic brand to build loyal More

Interview

Justin Manfredi

Senior Vice President of Marketing
AMC Networks

Justin Manfredi shares his insight about how AMC Networks builds authentic brand loyalty with their More

Interview

Mark Simoncelli

Senior Vice President, Americas Consulting
Frost & Sullivan

Mark Simoncelli shares his perspectives on growth and the opportunities organizations must seize in More

Interview

Steve Stine

Chief Data Officer
AT&T Communications

Steve Stine says his role is to ensure that the data supply chain is easily accessible and usable fo More

Interview

Ryan Coldwell

Senior Director of eCommerce
Cabela’s

Cabela’s is a retailer of hunting and fishing products, outdoor gear, camping equipment and other More

Interview

John Weinstock

Former Senior Vice President of Marketing–North America
Electrolux

Electrolux is a leading global appliance company, consistently ranking among the world’s largest a More

Interview

Indar Chanicka

Vice President of eCommerce, Digital Marketing and CRM
The Body Shop

The Body Shop is the original natural and ethical beauty brand, selling products for skin care, bath More

Interview

Gary Allen

Vice President Supply Chain Excellence
Ryder Supply Chain Solutions

Ryder is a FORTUNE 500® commercial fleet management, dedicated transportation and supply chain solu More

Interview

Christian Nelissen

SVP Enterprise Data & Analytics
TD Bank Group

Toronto-Dominion Bank (TD) and its subsidiaries are collectively known as TD Bank Group. TD is the s More

Interview

Charlie Cole

Chief eCommerce Officer
Samsonite

Samsonite is a worldwide leader in superior travel bags, luggage and accessories. For more than 100 More

Interview

Betsey Chung

Senior Vice President & CMO, Canadian Banking
TD Bank Group

TD Bank Group (TD) is the sixth largest bank in North America by branches, serving approximately 25 More

Interview

Angela Hsu

Senior Vice President, Marketing and eCommerce
Lamps Plus

Founded in 1976, Lamps Plus is the nation's largest specialty lighting retailer. The Los Angeles-bas More

Interview

Jason Trusley

Vice President of Supply Chain and Operations
Nordstrom

Nordstrom is a leading fashion retailer, offering clothing, shoes and accessories for men, women and More

Interview

Rick Bingle

Senior Vice President of Supply Chain
REI

Recreational Equipment Incorporated, known as REI, is a national outdoor retailer. Founded in 1938 b More

Interview

Mo Katibeh

Chief Marketing Officer
AT&T Business

AT&T is leading the world in communications and technology, redefining how you engage with entertain More

Interview

Madeline Delianides

Former Head of Marketing Operations and Creative Production
The New York Times

Seasoned marketing technology leader Madeline Delianides shares where and how organizations must ali More

Interview

Anita Brearton

Founder
CabinetM

Anita Brearton, Founder of CabinetM, shares how new technological advancements will play a critical More

Interview

Joshua Francia

Vice President of Marketing
LendingTree

Founded in 1996, LendingTree offers a fast, online way to comparison shop for loans by providing a m More

Interview

Shoumyan Biswas

Vice President of Marketing
Flipkart

Flipkart is India’s largest eCommerce marketplace, with a registered customer base of more than 10 More

Interview

Monica Deretich

Vice Presidet of Marketing and CRM
TechStyle Fashion Group (JustFab)

Since its founding in 2010, TechStyle has become one of the fastest-growing eCommerce companies in h More

Interview

Ravi Ravishankar

Vice President of Marketing- APAC
Equinix

Equinix operates a global interconnection platform to connect businesses to their customers, employe More

Interview

Susan Beermann

Chief Marketing Officer
Ellie Mae

Ellie Mae is a leading cloud-based platform for the mortgage finance industry, offering technology s More

Interview

Julie Satalowich

Vice President of Corporate Marketing
Century Communities

Century Communities is a US homebuilder of single and multi-family residences in Colorado, Washingto More

Interview

Dr. Matthew Moorcroft

Vice President, Global Marketing and Intelligence
Cambrex

Cambrex is a life sciences company with more than 35 years of active pharmaceutical ingredient API d More

Interview

Simon Sproule

Chief Marketing Officer
Aston Martin

CMO of Aston Martin’s luxury sports cars, Simon Sproule, says that the company has had a turbulent More

Interview

Mohamed Ladha

US and Global Head of Marketing
ARIAD Pharmaceuticals

ARIAD Pharmaceuticals Inc. is focused on the discovery, development and commercialization of precisi More

Interview

Kelly Starman

Vice President of Marketing
Athenahealth

Athenahealth is a provider of network-enabled services and mobile applications for medical groups an More

Interview

Wendy Wahl

Head of Enterprise Marketing
Aetna

Aetna is a diversified benefits company whose mission is to make health care easy, affordable, and p More

Interview

Steven Schiller

President, International Business
The Hershey Company

The Hershey Company is a global confectionery leader known for its chocolate, sweets and other snack More

Interview

Samantha Goldman

Head of Enterprise Marketing
Lyft

Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US p More

Interview

Jane Lockwood

Vice President of Global eCommerce and Digital Marketing
Brooks Running

Brooks Running makes men’s and women’s high-performance running shoes, apparel and accessories. More

Interview

Sonesh Shah

Vice President of Brand Marketing and Digital
Robert Bosch Tool Corporation

The Robert Bosch Tool Corporation in North America is a leader in the design, manufacture and sale o More

Interview

David Roman

Chief Marketing Officer
Lenovo

With more than 50,000 employees and $43 billion in global sales across 160 countries, Lenovo is a gl More

Interview

Allison Giorgio

Vice President of Marketing
PUMA North America

Allison Giorgio, Vice President of Brand Marketing for PUMA North America, seeks to take digital inn More

Interview

Brett Townsend

Head of North America Insights
Electrolux

Electrolux is a global leader in the appliance industry, selling more than 60 million household and More

Interview

Olga Pancenko

Chief Operating Officer and Vice President of Marketing
Perrin Paris

Olga Pancenko, Chief Operating Officer and Vice President of Marketing, oversees wholesale, eCommerc More

Interview

Gregory Butz

Vice President of Marketing Communications
Serta Simmons Bedding

Serta Simmons is the No. 1 mattress manufacturer in the U.S. and a leading brand around the globe.  More

Interview

Peter Brinkman

Senior General Manager of Corporate Marketing
Casio America

Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the wo More

Interview

Willian Marize

Marketing Director
Valeant Pharmaceuticals

For Valeant Pharmaceuticals, video is becoming a bigger part of the company’s strategy to market t More

Interview

Tanya Cavanaugh

Director of Brand Marketing
BJ's Wholesale Club

Director of Brand Marketing for BJ's Wholesale Club, Tanya Cavanaugh, explains that the company driv More

Interview

Lisa Majdi

Senior Director of Marketing
Cox Business

For Cox Business, video provides an opportunity to interact with customers in a more entertaining a More

Interview

Fadi Karam

Vice President of Marketing and Business Development
Nestle Waters- North America

Karam explains that Nestle Waters is working to remain at the leading edge of consumer engagement by More

Interview

Jerome Hiquet

Chief Marketing Officer
Tough Mudder

Jerome Hiquet, the CMO of Tough Mudder, explains that from the very beginning, video has been an int More

Interview

Amy Pascal

Vice President, Head of US Marketing
LEGO

Pascal notes that in the earlier days of the web, eCommerce sites existed, but they were not on the More

Interview

Ahmet Abaci

Vice President, Spalding Product Marketing & Brand Strategy
Fruit of the Loom

“When it comes to these global eCommerce marketplaces, I see them bringing convenience and choice More

Interview

Simon Sproule

Vice President and Chief Marketing Officer
Aston Martin

Due to the nature of the luxury car business, Aston Martin is strongly focused on personal engagemen More

Interview

Drossos Drossos

Head of Brand Experience and Licensing Manager
Coca-Cola

For an aspirational brand like Coca-Cola, customer experience is of the utmost importance. As Head o More

Interview

Manos Spanos

Vice President of Brand Marketing Flavor Brands
PepsiCo

For PepsiCo, the consumer engagement journey is multifaceted, with consumer touchpoints positioned a More

Interview

Caroline Losson

Vice President of Marketing
Keurig Canada

Keurig boasts a one-of-a-kind business model in which brewers are sold in order to continue selling More

Interview

Bill Beck

General Manager, Kitchen
Whirlpool

Whirlpool—the world’s leading home appliance manufacturer—is introducing a new line of connect More

Interview

Jeff Gooding

Senior Director of Marketing and Advertising
Ace Hardware

Ace Hardware—the largest hardware retail cooperative in the world—prides itself on high-quality More

Interview

Charlie Cole

Chief Digital Officer
TUMI

The TUMI brand prides itself on a strong commitment to social awareness and giving back to the commu More

Interview

Lisa Manganello

Managing Director and Head of Integrated Brand Marketing
Morgan Stanley

Morgan Stanley is a leading global financial services firm, providing investment banking, securities More

Interview

Christopher Curtin

Chief Brand and Innovation Marketing Officer
Visa Inc.

As a leading global financial services brand, Visa is in a unique position because of its distinct o More

Interview

Peter Francis

Vice President of Digital Growth & Acquisition
T-Mobile USA

T-Mobile is leading the charge when it comes to delighting customers and creating experiences that a More

Interview

Peter McGinness

Chief Marketing and Brand Officer
Chobani

McGuinness stresses the need for global brands to think local, act local and communicate locally to More

Interview

Jennifer McCarthy

Former Vice President of Global Brand Design, Marketing & Operations
Starwood Hotels & Resorts Worldwide, Inc.

It is important, in McCarthy’s experience, for global brands to adapt, modify and localize their b More

Interview

Ram Krishnan

Chief Customer Officer
PepsiCo Inc.

Global brands in the food and beverage industry reach local and global markets, and the taste profil More

Interview

Lee Humphreys

CEO of Creative Production Services
HH Global

Creative execution expert Lee Humphreys shares his thoughts on the importance of tailoring, adapting More

Interview

Chris Shaffer

Executive Director of Digital Media and Marketing
Cox Communications

Cox Communications has taken a number of steps to be able to communicate and respond to customers in More

Interview

Bryan VanDyke

Head of Digital Strategy
Morgan Stanley

When it comes to using data to create better customer engagements, Morgan Stanley aims to deliver th More

Interview

Roger Ares

Senior Vice President of Marketing Analytics and Consumer Insights
SunTrust Banks

SunTrust Banks Inc. maintains a very client-centric approach when interacting with its customers and More

Interview

Marcos Arias

Director of Call Centers and Customer Experience
AT&T

For AT&T, every interaction is viewed as a chance to make a difference in the lives of its customers More

Interview

Chris Hummel

Senior Vice President and Chief Marketing Officer
United Rentals

Hummel explains that as the CMO, he must always be looking around the corner to see what’s ahead. More

Interview

Maggie Chan Jones

Chief Marketing Officer
SAP

“Customer centricity has always been the anchor for marketing,” Jones says. “Nowadays, with al More

Interview

Milton Longobardi

Director
São Paulo Tourism

While health, safety and security issues have a strong influence on the choice of travel des More

Interview

Uri Steinberg

Israel Tourism Commissioner to North America
Government of Israel

When it comes to destination selection, Israel’s ability to stay on top of security concer More

Interview

Steven Bushong

Senior Vice President of Marketing Operations
Disney ABC Television Group

Disney ABC Television Group (DABC) broadcasts television shows to tens of millions of people every d More

Interview

Karly Wang

Senior Vice President of SMB Database Marketing
Wells Fargo

Wells Fargo is a leader in international banking, investment, mortgage, insurance, and consumer and More

Interview

Veetika Deoras

Head of Brand Marketing and Corporate Communications
Tata Capital Limited–Mumbai, India

Less than 5 years old and operating across more than 20 lines of business in retail and corporate, T More

Interview

Carolyn McCarty

Vice President of Marketing–Commercial and Small Business Banking
Capital One

Capital One takes great pride in its knowledge and understanding of customers and has developed diff More

Interview

Britta Meyer

Chief Marketing Officer
WageWorks

WageWorks, a leader in providing consumer-directed benefits, has been making significant efforts to More

Interview

Vimal Solanki

Senior Vice President, Corporate Strategy and Intel Office
McAfee

As a large corporation with channel partners in both the consumer and business segments, McAfee face More

Interview

Justin Turner

Head of Global Channel Marketing
Motorola Solutions

Motorola Solutions works with its channel marketing partners to provide them with tools to different More

Interview

Lucas Herscovici

Global Director of Strategic Innovation and Marketing
Anheuser-Busch

Anheuser-Busch does not differentiate their digital strategy from their mobile strategy; rather, the More

Interview

Brad Taylor

Vice President of Customer Marketing
The Coca-Cola Company

The Coca-Cola Company’s overall digital marketing strategy is to engage with consumers wherever th More

Interview

Stuart Foster

Vice President of Marketing
HIlton Worldwide

A number of different teams drive customer initiatives across the Hilton brand. Stuart Foster, the c More

Interview

Victoria Lozano

Vice President of Marketing
Crayola

Client-agency relationships are constantly evolving as consumer communication needs and methods chan More

Interview

Larry Martin

Vice President of Marketing
Ocean Spray International

Ocean Spray’s Vice President of Marketing, Larry Martin, feels very strongly about the need for th More

Interview

Murray Goldstein

Executive Director, SMB Segment Marketing
Cox Business

The small to medium-size business segment is critical to Cox Business, the business services unit fo More

Interview

Louise Eyres

Group General Manager, Marketing
ANZ Banking Group–Australia

Staying on top of changing customer demands across the Asia-Pacific region is key to remaining ahead More

Interview

Michiko Araki

Vice President of Marketing Operations
Sony Electronics

The field of consumer electronics is extremely competitive, and companies in this field must put for More

Interview

Kelly Doss

Vice President of North America Marketing
Beam Suntory

Beam Suntory specializes in premium spirits such as whiskey, bourbon, cognac, vodka and a variety of More

Interview

Martin Herbst

General Manager, eBay Classifieds U.S. and eBay Asia Pacific Local Classifieds
eBay

Martin Herbst oversees much of eBay’s classifieds business. In that role, he has led the business More

Interview

Lisa Demoney

Director of Online Marketing, Western Region
Kimpton Hotels

Lisa Demoney oversees online marketing for Kimpton’s western region, which is comprised of 24 hote More

Interview

Steven Schiller

Senior Vice President, Sweets and Refreshment SBU
The Hershey Company

The Hershey Company is world-renowned for its food and beverage products, especially as it pertains More

Interview

Laurie Borgen

Director of Global Digital Marketing
Thermo Fisher Scientific

When it came to outlining the digital marketing strategy for Thermo Fisher Scientific, Director of G More

Interview

Mark Phibbs

Senior Director of APAC Marketing
Adobe

Adobe is a world leader and best-practice innovator in the realm of digital marketing. As a digital More

Interview

Gina Testa

Vice President, Graphic Communications
Xerox Corporation

As a B2B company that educates other companies about the implementation of cross-media digital campa More

Interview

Rob Milne

Director of Marketing Operations
Mazda–North America

Mazda manufactures and markets a range of car and truck brands, including performance vehicles, for More

Interview

Erich Marx

Director of Interactive and Social Media
Nissan USA

In 2011, Nissan USA’s Director of Interactive and Social Media, Erich Marx, was asked to put Nissa More

Interview

Lauren Chewning

Vice President of Consumer Insights
Marriott International

Marriott International is a leading hospitality and hotel company with more than 3,900 managed and f More

Interview

Sandeep Suvarna

Head of Consumer Marketing–Asia-Pacific and Japan
LinkedIn

LinkedIn connects more than 300 million professionals worldwide, making it the largest professional More

Interview

Margot Torres

Senior Vice President of Marketing
McDonald’s–Philippines

McDonald’s serves approximately 69 million customers daily in more than 36,000 restaurants worldwi More

Interview

Robert Pettiford

Executive Director of Product Development and Management
Cox Communications

In an industry that constantly battles negative customer perceptions, Cox Communications understands More

Interview

Alfie Ang

Head of Digital Analytics–Asia-Pacific
Johnson & Johnson

With a number of brands in its portfolio, Johnson & Johnson markets its various products differently More

Interview

Matt Perl

Chief Marketing Officer
Silver Rock Funding

At Silver Rock Funding, CMO Matt Perl heads a marketing team comprised of internal and external infl More

Interview

Tim Collins

Senior Vice President of Experiential Marketing
Wells Fargo

While Wells Fargo doesn’t participate in trade shows, events have a big place in the company’s m More

Interview

Kurt Frenier

Senior Marketing Director
PepsiCo–Middle East and Africa

While PepsiCo participates in a variety of events including regional corporate events, trade shows a More

Interview

Marcelo Prado

Chief Marketing Officer
GE Measurement and Control

At GE Measurement and Control, marketing plays an important role in providing customer intelligence More

Interview

Brian Burch

Vice President of Global Marketing–Consumer and Small Business
Symantec

Symantec’s efforts have historically been product driven rather than marketing driven, but the com More

Interview

Mark Ehrnstein

Global Vice President of Team Member Services
Whole Foods Market

Whole Foods Market is built upon eight core values that have created a rich corporate culture that i More

Interview

Brad Davis

Chief Marketing Officer and Executive Vice President
Opus Bank

Value creation plays a large role internally for Opus Bank, a commercial bank which was founded in 2 More

Interview

Mary Bermel

Vice President of Global Integrated Marketing
CA Technologies

As an IT management software and solutions provider, CA Technologies is focused on providing content More

Interview

Gayle Bock

Director of Loyalty Marketing
T-Mobile

T-Mobile is embracing the “mobile” part of its company name by steering toward a mobile-focused More

Interview

Gina Collins

Chief Marketing Officer
Build-A-Bear

Build-A-Bear takes consumer engagement to a new level with its unique mix of entertainment-based mar More

Interview

Debra Lechner

Associate Vice President of the Customer Insight Service Group
Farmers Group, Inc.

Farmers Group has 15,000 exclusive insurance agents across the country with whom it partners to mana More

Interview

Sujit Ganguli

Head of Marketing
ICICI Bank

ICICI Bank is the largest private-sector bank in India. They are among the most popular websites in More

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