Programs
Whitepaper
MAY 15, 2018

Gaining Traction With Every Digital Interaction

Nearly 80 percent of marketers surveyed for this study by the Chief Marketing Officer (CMO) Council reveal they are still unable to fully realize the revenue potential of their customers. Developed in partnership with SendWithUs, this strategic brief reveals that collaboration around the channels of ... More

Report
APRIL 24, 2018

Engage at Every Stage: An Investigation of Video Activation

Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments and call for greater transparency and more reliable reporting on rich media contributions. According to this CMO ... More

All Programs

Loyalty That Lasts Evolving Growth Strategies to Activate Emotional Connections with Brands

Reshaping Global Engagement Operations Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Customer Value Creation from Live Data Interpretation Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs,

Bringing a Human Voice to Customer Choice Rededicating Marketing to Serve the People in Front of the Data

Activating Voice for Experience Velocity Focusing Data Volume to Accelerate Contextual Engagement

Doing More With Data Discovering Data-Accelerated Revenue Traction

Gaining Traction With Every Digital Interaction Identifying Operational Efficiencies That Impact Customer Experiences

The State of Engagement: Bridging the Customer Journey Across Every Mile Mastering the Art of Driving Relevance and Consistency Across Customer Engagements

CMO Action to Spark a Growth Reaction How to Shape Marketing-Inspired Business Strategies

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