POINT OF VIEW
ARTICLES

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POINT OF VIEW

4 Common Cause Marketing Campaign Mistakes Committed by Big Businesses

November 24, 2021 by Sean Flint

When your heart is in the right place, championing causes important to your brand should come easily...right? More >

POINT OF VIEW

Enhancing B2B Marketing Engagement with BIMI and VMCs

November 19, 2021 by Mark Packham

Push past mailbox noise to up-level your brand, while increasing trust More >

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What are the Biggest Marketing Challenges for US Casinos in 2022?

November 09, 2021 by Max Wolff

What can marketers in the casino industry expect next year? More >

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A Brief Introduction to Geo-Conquesting and Its Pitfalls

October 22, 2021 by Conrad Sturdy

Looking to add geo-conquesting technologies to your MarTech stack? Make sure you don't fall for these common mistakes. More >

POINT OF VIEW

Developing a Winning Digital Marketing Strategy for Your Brand

October 08, 2021 by Steve Hawky

Before you start your digital marketing journey, make sure you set yourself up for success to grow in the long run. More >

POINT OF VIEW

Does Language Really Matter in Marketing?

September 21, 2021 by Conrad Sturdy

We all understand the importance of syntax, vocabulary, and tone when we’re constructing a marketing campaign; however, the nuances of language don’t stop there.  More >

POINT OF VIEW

The Impact of Digital Disruption and its Evolution in the Financial Services Industry

September 10, 2021 by Aziz Amine

Fintech is transforming a variety of financial businesses, including real estate, insurance, marketplace lending, and personal banking More >

POINT OF VIEW

CMOs as Futurists to Navigate the Metaverse

August 27, 2021 by Rahul Mudgal

Getting to the bottom of what all this "metaverse" talk is all about. More >

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Crossing the Digital Chasm with Trans-media Storytelling

August 25, 2021 by Rahul Mudgal

“Humans think in stories, and we try to make sense of the world by telling stories.” More >

POINT OF VIEW

New Survey Data Proves Social Media Ad Engagement Leads to Purchases

August 20, 2021 by Alon Leibovich

A recent BrandTotal survey reveals the truth behind customers' engagement with social media ads. More >

POINT OF VIEW

Coming Soon: Chatbots Will Be Salespeople and Products Will Be Services!

August 04, 2021 by Marcos Henrique Facó

How does AI affect customers' buying decisions? And how can you outsmart it? More >

POINT OF VIEW

Marketing Challenges of Online Gambling

July 23, 2021 by Bryan Ngure

The gambling industry comes with its own unique set of marketing challenges. Learn how casinos can navigate post-pandemic life. More >

POINT OF VIEW

Forging a New Path on the Road to Recovery

July 08, 2021 by Sithembile Ntombela

As we recover from the pandemic, how will marketers continue to be innovative and adaptable? More >

POINT OF VIEW

How to prove the value of Marketing to the Enterprise?

April 16, 2021 by Helena Mah

Learn how marketers have the opportunity to seize central role and drive organization’s broader growth by reimagining customer experience and innovation agenda More >

POINT OF VIEW

Informal Economy

April 13, 2021 by CMO Council

Learn about the impact of the coronavirus (COVID-19) pandemic has had on emerging market and developing economies that have large informal sectors an how different countries are handling it More >

POINT OF VIEW

The Elusive and Deceptive "Tipping Point"

April 09, 2021 by Mike Lakusta

America is a lot more diverse than we may think. Let's take a look at how demographics alone don't always paint marketers the most accurate picture. More >

POINT OF VIEW

2020: Marketing leadership lessons from the hardest year

March 12, 2021 by Victoria Peppiatt

2020 was full of hard lessons, but as we move further along into 2021, we're seeing how all these pieces of wisdom are coming in handy. More >

POINT OF VIEW

How Different States Utilize their Market Advantage

February 05, 2021 by Lars Holmström

The United States economic success and stability is composed from the individual states success in their industrial sectors.  More >

POINT OF VIEW

Reality Manipulation, Accountability, and Civil Service: Brand Purpose Evolves In The Pandemic Aftershock

January 22, 2021 by Camilo La Cruz

Camilo La Cruz weighs in on how the COVID-19 pandemic has changed brand purpose and what the future holds. More >

POINT OF VIEW

Platform Thinking to be Hyper-Relevant in 2021 and Beyond

January 08, 2021 by Rahul Mudgal

Rahul Mudgal discusses how CMOs can create differentiation and relevance amidst this unravelling of the normal. More >

POINT OF VIEW

Is Corporate America Ready for a Multicultural America?

March 18, 2021 by Dr. Jake Beniflah

Dr. Jake Beniflah breaks down the message behind his new book, The Big Shift, and discusses the importance of companies embracing diversity and multiculturalism. More >

POINT OF VIEW

What CMOs Need to Know About Email Subject Lines

December 17, 2020 by Parry Malm

Don't get stuck in the spam filter or banished to the trash bin in 2021. More >

POINT OF VIEW

8 Ways to Reimagine Your Content Thumbnails to Increase ROI in 2021

June 04, 2021 by Joel Goobich

Without a thumbnail image that entices users to click on your content, your hard work will be passed up for something more captivating to an audience--no matter how relevant your topic is. More >

POINT OF VIEW

Why Purpose is Profitable

May 24, 2021 by Cheryl Burgess

In a world full of distractions and disruption, marketers need to create un-disruptable bonds with their customers. More >

POINT OF VIEW

Secret SaaS: Marketers' Best-Kept Secrets on Attribution Models for SaaS Products

November 20, 2020 by Ran Yosef

Attribution models can be intimidating, this how-to guide for finding the "secret sauce" of what works best for your brand is here to help. More >

POINT OF VIEW

Intuition is Your Superpower

July 29, 2020 by Sue Hawkes

Intuition is a language of its own. Learn how to tap into your ability to think with more than just your mind. More >

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Marketing Psychology: 5 Powerful Principles of Human Behavior

July 29, 2020 by Ross Kimbarovsky

Psychology is an underrated and easily accessible tool to help supercharge your marketing strategy. Here are some strategies to help get you started. More >

POINT OF VIEW

Getting Emotional: The Secret to B2B Branding on a Budget

June 23, 2021 by Mary Peterson

Marketing budgets have been under fire in the wake of COVID-19, but the biggest asset in effective marketing doesn't cost a penny. More >

POINT OF VIEW

Data Science: The #1 Function for Marketers as They Work In, Through and Out of the Pandemic

May 28, 2021 by Ogzur Dogan

As anxiety grows and the pandemic spreads, business leaders have a tough choice to make. Will you sink or swim? More >

POINT OF VIEW

Exiting Stronger Than Ever: Crisis as an Opportunity

April 28, 2020 by Helena Mah

A global crisis doesn't have to mean a crisis within your organization. Learn how to use this time as an opportunity to strengthen your relationships and emerge stronger than ever. More >

POINT OF VIEW

Your Fist and the Future of Marketing

March 19, 2020 by Jonathan Martin

In a world where marketers are constantly fighting for attention, using your fist to fight takes on a whole new meaning. More >

POINT OF VIEW

Markets Do It Vertically. Consumers Do It Horizontally

February 17, 2020 by Michael R. Solomon

Don't just wish upon a star for better costumer engagement. Constellation marketing is the "Holy Grail" of marketing to consumers in the 21st century. More >

POINT OF VIEW

Loyalty Lasts if the Customer Comes First

February 28, 2020 by Mahesh Enjeti

Are your customer relationships transactional or loyal? As we move into an increasingly connected world, loyal customers are more important than ever. Shifting your relationships may be easier than you think. More >

POINT OF VIEW

The Role of Marketing Today: Understanding Shifting Customer Needs

January 15, 2020 by Suman Sarkar

Understanding what today's customers want and need is an increasingly daunting task for marketers across all industries. Why is that? More >