HIGHLIGHTS

Measuring Marketing in the Moment

Understanding How Shoppers React, Transact and Interact in Real-time

Making Content Grow Into Customer Flow

Improving Content Marketing Value from the Pipeline to the Bottom Line

Making Content Marketing Convert

Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and Ecommerce More

Partner Event

SEP
13

Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies

This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage.

2020-09-13 16:00:00 2020-09-13 17:00:00 Future of Business: Revolutionize the Workforce, Customer Engagement and Strategies This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage. CMO Council cmoteam@cmocouncil.org
  • CMO Council in the News

    McKinsey: Resetting the Gameboard to Survive and Thrive

    Marketing Voice

    New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story is one of fear and uncertainty. Given how swiftly things are ... More

    ANA: Content Marketing Budgets Jumped Before Pandemic

    Marketing Dive

    The study's finding that marketers want to see improvements in content marketing measurement echoes separate research by The CMO Council that found marketers struggling to measure ROI. Developing bett ... More

    Executive Appointments

    ZUMPER

    Darren Goode

    Chief Marketing Officer

    CEPTON

    Dr. T. R. Ramachandran

    Chief Marketing Officer

    JOPARI SOLUTIONS

    Tom Turi

    Chief Sales and Marketing Officer

    BUFFALO WILD WINGS

    Rita Patel

    Chief Marketing Officer

    CMO COUNCIL SUBSCRIPTIONS AND FEATURES