Meeting the Customer Expectation for Omnichannel Relationships
Optimizing the Resonance and Relevance of Localized Marketing Initiatives
Rededicating Marketing to Serve the People in Front of the Data
Jul 25, 2019
New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice More
Jun 11, 2019
CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More
Jun 4, 2019
CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More
Webcast
Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
Dinner Dialogue
Executive roundtable to discuss the new trends, mandates and opportunities in Africa to deliver flawless, frictionless experiences to the modern connected customer.
Partner Event
This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development.
Partner Event
A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change.
Partner Event
CCO Fall will provide leaders in all areas of customer work with the unique opportunity to interact and network with one another.
Partner Event
Participate in knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.
The localization of global initiatives demands optimized performance and efficiency. Yet new questions around data ownership and governance, resource allocation and budgeting, measures and metrics, and partner trust and transparency must be vetted and investigated as marketers continue to upskill and optimize performance while driving growth. The CMO Council, in partnership with Worldwide Partner... More
The CMO Council aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation. The goal is to develop a more intimate understanding of subscribers’ digital lives, unmet needs, and willingness to pay for more personalized and relevant service offerings.... More
Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO.
Chief Marketing Officer
South African Airways
Jul 31, 2019
More than 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, unearthed that a blend of both digital and physical channel expe ... More
Jul 30, 2019
Over 85% of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with Pitney Bowes, reveal that a blend of both digital and physical channel experiences is ... More
