CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS
Report

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Doing More With Data

Discovering Data-Accelerated Revenue Traction

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

Jan 23, 2019

GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS

CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand Knowledge More

Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns More

Skyline of Nashville

Dinner Dialogue

MAR
6

Doing More With Data (Nashville)

Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2019-03-06 18:30:00 2019-03-06 19:30:00 America/Chicago Doing More With Data (Nashville) Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Nashville, TN CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

MAR
7

Bringing a Human Voice to Customer Choice

Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.

2019-03-07 18:30:00 2019-03-07 19:30:00 America/New_York Bringing a Human Voice to Customer Choice Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine. New York City, NY CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    How to streamline marketing localization in 7 steps

    ClickZ

    Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating le ... More

    How Streaming Provides Advantages and Instills Trust, Pulling From Both Traditional and Digital Advertising

    AdWeek

    According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise ... More

    Executive Appointments

    PDQ RESTAURANTS

    Frank Rappa

    Chief Marketing Officer

    GODADDY

    Fara Howard

    Chief Marketing Officer

    SPLUNK

    Carrie Palin

    Chief Marketing Officer

    RESURGENS ORTHOPAEDICS

    Miranda Madar

    Chief Marketing Officer