HIGHLIGHTS
Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Report Cover for Customer Experience Dynamics

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

The Customer In Context Report Cover

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Dec 21, 2017

CMO COUNCIL EXPLORES $10 TRILLION INFORMAL ECONOMY, RIPE OPPORTUNITY FOR DIGITAL TRANSFORMATION

Face-to-Face Engagement Still Characterizes World’s Second-Largest Consumer Market as Millions of Street Merchants Satisfy Customer Needs Without Omni-Channel Innovation More

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Partner Event

MAR
6

Qualtrics X4

X4 is a 3-day masterclass in Experience Management. Learn how to turn customers into fanatics, employees into ambassadors, products into obsessions and brands into religions.

2018-03-06 16:00:00 2018-03-06 17:00:00 Qualtrics X4 X4 is a 3-day masterclass in Experience Management. Learn how to turn customers into fanatics, employees into ambassadors, products into obsessions and brands into religions. Learn More: https://www.qualtrics.com/x4summit/ Salt Lake City, Utah CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    The New Competitive Edge for Brands? Rapid Response

    The Dieline

    Whatever I purchase—whether it be toothpaste or even glasses—has to appeal to my senses or my values. That’s right, we humans purchase things that are relevant to us, leaving those t ... More

    Touchpoints in the Customer Journey

    MediaPost

    Too many marketers continue to rely on last-click attribution, according to a report by ClickZ, without understanding the value played by all touchpoints in the customer journey. Here are six drivers ... More

    Executive Appointments

    WATERSTONE MORTGAGE

    Ericka Smith

    Vice President of Marketing

    HUNTINGTON LEARNING CENTER

    Jennifer LoBianco

    Chief Marketing Officer

    BITTITAN

    Pam Cory

    Vice President of Marketing

    MASTERCARD

    Rustom Dastoor

    Senior Vice President of Marketing and Communications