How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth
Altered Purchasing Patterns Put New Emphasis on the CMO-CRO Relationship
Power Up Brand Growth With In-Flight Agility
Jun 6, 2023
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More
May 11, 2023
New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More
Apr 18, 2023
New Research Finds 70% of CMOs Are Not Very Confident in Current Sales & Marketing Models More
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Are you able to avoid economic headwinds and rise above the ever changing socio-econimic climate?
Webinar
How are you navigating sales and marketing’s monster pivot to the digital buyer?
Dinner Dialogue
Partner Event
This immersive one-day event takes place September 15, 2023, both in-person and online.
With economic headwinds ahead, this year will test marketing’s mettle. Can you balance investments across brand and demand? Can you clearly and persuasively articulate marketing’s value? Most importantly, when the weather clears, will you be ready for growth? These are the unsettling questions in the minds of CMOs today. The answers lie in the strengths and weaknesses of four core mar... More
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
May 15, 2023
