HIGHLIGHTS

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

The Age of the Adaptive Marketer

Meeting the Needs of the Connected Customer with Adaptive Brand Content

How Brands Annoy Fans

The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs More

Jul 13, 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Resources to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes More

Jul 10, 2017

CMOs STRUGGLING TO MEET NEEDS OF LOCAL AUDIENCES AND GEOGRAPHIES WITH ADAPTIVE MARKETING CREATIVE, SAYS NEW CMO COUNCIL STUDY

Less Than One-Third of Marketers Believe Their Organizations and Agencies Do Well When It Comes to Creative and Timely Localization and Adaptation of Marketing Campaigns More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Customer Service Beats Omnichannel Perfection, CMO Council Study Reveals

    Marketing Interactive

    Almost half of North American and European consumers surveyed by the Chief Marketing Officer (CMO) Council, in partnership with SAP Hybris, say they will abandon a brand and take their money elsewhere ... More

    The CMO Council’s Latest Research Reveals Customers Will Abandon Bad Brand Experiences

    BrandChannel

    The Chief Marketing Officer (CMO) Council’s latest research report, “The Customer in Context,” finds that nearly half of North American and European consumers will abandon  ... More

    Executive Appointments

    MUSCLEPHARM

    Matthew Kerbel

    Chief Marketing Officer

    PERISCOPE DATA

    Jeff Thomas

    Chief Marketing Officer

    VIVINT SMART HOME

    Nate Randle

    Chief Marketing Officer

    PURE HOTHOUSE FOODS

    Chris Veillon

    Chief Marketing Officer