CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS
Report

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Chief Marketing Officer
    South African Airways

    CMO Council in the News

    The GDPR thaw: marketers reengage data-driven strategies

    The Drum

    A study by CMO Council found that 57% of consumers now have a deeper understanding of how companies use their data, and that 27% feel they have a better overall experience with brands. Sixty-five perc ... More

    MarTech Interview with Liz Miller, Senior Vice President, Marketing, CMO Council

    MarTech Series

    “Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate delivery of a more human relationship.” ... More

    Executive Appointments

    ATRIUM HEALTH

    Michael Parkerson

    Chief Marketing Officer

    WEB.COM

    Ted Schremp

    Chief Marketing Officer

    BASS PRO SHOPS

    Jamie Sohosky

    Chief Marketing Officer

    COMPUTER SERVICES, INC.

    Jennifer Werner

    Chief Marketing Officer