
Partner Event
X4
Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences.
In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More
Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities
This Growth Driver’s Playbook highlights the five key plays all CMOs need...
Jan 29, 2019
New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More
Jan 23, 2019
CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand Knowledge More
Dec 18, 2018
New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns More
Partner Event
Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences.
Dinner Dialogue
Attend our dinner in partnership with IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.
Dinner Dialogue
Attend our dinner in partnership with Harte Hanks as we discuss how customer voice is being elevated and brought back to power the marketing machine.
Partner Event
Customer Expereinces executives gather to develop cutting-edge CX strategy
Partner Event
Designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns.
Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More
To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More
Jan 10, 2019
Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating le ... More
Jan 7, 2019
According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise ... More