HIGHLIGHTS

Marketing and Finance: Fueling Innovation or Falling Behind?

Economic Adversity Will Test Their Resolve for Collaboration and Innovation

Getting Smart About Ad Waste

Always-On Attribution Eliminates Up To 94% of Media Waste

Outsmart Adversity

How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth

Sep 19, 2023

MARKETING AND FINANCE LEADERS SEEK COLLABORATION TO MAKE SMARTER INVESTMENTS, SAYS CMO COUNCIL AND KPMG

New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More

Jun 6, 2023

IMC TEAMS WITH GLOBAL CMO COUNCIL TO FURTHER MARKETING LEADER PROWESS AND PERFORMANCE IN AFRICA

The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More

May 11, 2023

66% OF MARKETERS LACK CONFIDENCE IN ABILITY TO ACHIEVE REVENUE GOALS, ACCORDING TO CMO COUNCIL AND SPRINKLR RESEARCH

New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More

EXPLORE CMO COUNCIL INSIGHTS ON STRATEGIC MARKETING ISSUES

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CMO COUNCIL SUBSCRIPTIONS AND FEATURES