How to Ascend the Analytics Maturity Curve and Deliver a Winning Digital Experience
How to Globalize, Modernize and Optimize Enterprise Marketing Operations with Interim CMO Domain Experts and Advisors
Re-thinking an old marketing metric — customer lifetime value (LTV) — can...
Mar 23, 2021
86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise More
Mar 2, 2021
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More
Jan 28, 2021
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers More
Webcast
Discover what marketers need to survive and thrive in this new digital reality and how to navigate the customer journey.
Webcast
Learn how one airline company fast tracked its consumer expectations into the future with CX innovation.
The CMO Council predicts fractional CMO use in large global enterprises will likely grow in 2021 filling essential holes, gaps, functional deficiencies, escalating digital marketing complexities and strategic leadership demands. Interim resources bring on-demand, experienced and mission-ready skills to the table.... More
Only the most forward-thinking companies will be able to navigate a new and chaotic customer journey, where digital channels drive most of the revenue, where data and analytics shed light on shifting customer behaviors, and where marketers play a starring role. Yet too many companies are stuck in a linear way of thinking, still believing they own the conversation with the customer.... More
Apr 7, 2021 -- Cision PR Newswire
Executive Vice President and Chief Marketing Officer
