Report
In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More
This Growth Driver’s Playbook highlights the five key plays all CMOs need...
How To Compete and Not Get Beat in the Digital Retail Marketplace
Dec 18, 2018
New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns More
Dec 12, 2018
CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Students to Receive Portal Access More
Nov 20, 2018
Over 60,000 Marketers Offered Access to Global Thought Leadership Content More
Partner Event
Bringing together the world's best cult brands to share secret marketing techniques.
Partner Event
Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences.
Partner Event
Customer Expereinces executives gather to develop cutting-edge CX strategy
Partner Event
Designed to address pressing industry issues around the intersection of data & media and technology & privacy concerns.
Partner Event
Understand the value of geographic branding for commercial success
Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More
To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More
Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO.
Kim Thipe
Chief Marketing Officer
South African Airways
Jan 10, 2019
Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating le ... More
Jan 7, 2019
According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise ... More
