CMO Council

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HIGHLIGHTS

Report

DECEMBER 18, 2018

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. ... More

Feb 26, 2019

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Jan 29, 2019

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

Sep 12, 2018

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advantage; Issues Call to Action for Brands to Identify Micro-Moments of Opportunity to Further “Human” Relationships More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth More

The State of MarTech: Transformation in the Age of Complexity The cover story for this issue of PeerSphere explores the complex, dynamic and explosive state of MarTech

Evolving Growth Strategies to Activate Emotional Connections with Brands
Marketers begin to look for a relationship where customers have a deep, emotional connection to the brand that transcends the old measures of brand recognition and affinity. Take Survey

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on Demand

UPCOMING EVENTS

Webcast

MAY

Innovation at the Experience Crossroads

Join our webinar with Microsoft as we explore new ideas to meet the experience of tomorrow's customer.

2019-05-22 10:00:00 2019-05-22 11:00:00 America/Los_Angeles Innovation at the Experience Crossroads Join our webinar with Microsoft as we explore new ideas to meet the experience of tomorrow's customer. CMO Council cmoteam@cmocouncil.org

Partner Event

JUN

KODW 2019

This annual thematic programme gathers the global design community to explore the use of design in tackling the big issues of today.

2019-06-17 16:00:00 2019-06-17 17:00:00 KODW 2019 This annual thematic programme gathers the global design community to explore the use of design in tackling the big issues of today. Hong Kong CMO Council cmoteam@cmocouncil.org

Partner Event

JUN

Brand Marketing Summit

Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers.

2019-06-25 16:00:00 2019-06-25 17:00:00 Brand Marketing Summit Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers. London, UK CMO Council cmoteam@cmocouncil.org

Partner Event

JUL

Shopper Insights & Retail Activation

Discover how companies are using emerging technology, data analytics and new organizational models to navigate industry changes.

2019-07-15 16:00:00 2019-07-15 17:00:00 Shopper Insights & Retail Activation Discover how companies are using emerging technology, data analytics and new organizational models to navigate industry changes. Chicago, IL CMO Council cmoteam@cmocouncil.org

Partner Event

NOV

Supernova Awards 2019

The Supernova Awards represent hundreds of finalists and winners who represent multiple roles, industries, and countries.

2019-11-06 16:00:00 2019-11-06 17:00:00 Supernova Awards 2019 The Supernova Awards represent hundreds of finalists and winners who represent multiple roles, industries, and countries. CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Reshaping Global Engagement Operations

The localization of global initiatives demands optimized performance and efficiency. Yet new questions around data ownership and governance, resource allocation and budgeting, measures and metrics, and partner trust and transparency must be vetted and investigated as marketers continue to upskill and optimize performance while driving growth. The CMO Council, in partnership with Worldwide Partner... More

PROGRAM

Customer Value Creation from Live Data Interpretation

The CMO Council aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation. The goal is to develop a more intimate understanding of subscribers’ digital lives, unmet needs, and willingness to pay for more personalized and relevant service offerings.... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

May 7, 2019

B2B Buyers Demand Authentic, Consistent Investments In Philanthropy From Brands

Demand Gen Report

The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly increased in 2018, according to Demand Gen Report research. ... More

Apr 25, 2019

Companies Struggle To Turn Data Into Experiences: Here's How To Do Better

Forbes

Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, that doesn’t mean they know how to use it. After polling ... More

Executive Appointments