HIGHLIGHTS

Omnichannel's Missing Link

Identifying the Disconnect Between Brands and Retail Partners

The New Rules of Engagement

A Look Into Shopper Marketing

Be an ADEPT Traveler

Care Less About Travel Stress

Sep 30, 2016

CHIEF MARKETERS CHALLENGED TO GROW OR PUSHED TO GO

Cover Story in Latest Issue of CMO Council eJournal Highlights Steps CMOs Are Taking to Become Change Agents, Growth Drivers and Customer Experience Champions More

Aug 30, 2016

NEW RESEARCH HIGHLIGHTS PET PEEVES OF TRAVELERS AND WAYS TO CARE LESS ABOUT TRAVEL STRESS

Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience More

Jul 26, 2016

NEW CMO COUNCIL REPORT EXPLORES HOW BRANDS CAN CULTURALLY ATTRACT AND ENGAGE FANS

PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    The 50 Most Innovative CMOs in the World

    Business Insider Australia

    The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses—and more powerful—than ever before. ... More

    Hootsuite Streamlines Social Media Image Sharing With New iOS App

    IT Business

    Much as we’d like to believe otherwise, a book’s cover—or ad’s imagery—counts for a lot. ... More

    Executive Appointments

    TINUBU SQUARE

    Alain Danan

    Head of Global Marketing

    ALLIANCEBERNSTEIN

    John Greer

    Chief Marketing Officer

    SPLUNK

    Brian Goldfarb

    Chief Marketing Officer

    AIRBNB

    Ben Hallam

    Head of Marketing (Australia)