CMO Council

HIGHLIGHTS

JUNE 28, 2018

Doing More With Data

To drive improved customer engagement, the three critical functions as it relates to customer engagement: marketing, commerce and supply chain, must work together to elevate data strategies. ... More

May 21, 2018

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

May 23, 2018

CMOs and the Spark to Drive Growth

How do Marketing Leaders Intend to Drive the Growth Agenda?

May 15, 2018

Gaining Traction With Every Digital Interaction

Identifying Operational Efficiencies That Impact Customer Experiences

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More

May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals More

Ingenuity in the Global eCommerce Community The cover story for this issue of PeerSphere explores how eCommerce marketplaces are forcing brands to rethink their digital strategies.

Bringing a Human Voice To Customer Choice
Where and how are best-of-breed brands taking reshaping campaigns into conversations to serve the people in front of the data? Take Survey

Survey: Activating Voice for Experience Velocity
Please share your insights in our survey, which explores how marketing leaders across EMEA are using customer listening initiatives to further customer experience strategies. Take Survey

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Partner Event

AUG

CONEX: The Content Experience 2018

Join some of the most brilliant minds in the industry to advance the practice of marketing and improving the way that we experience content!

2018-08-20 16:00:00 2018-08-20 17:00:00 CONEX: The Content Experience 2018 Join some of the most brilliant minds in the industry to advance the practice of marketing and improving the way that we experience content! Toronto, ON CMO Council cmoteam@cmocouncil.org

CMO Council Event

SEP

Doing More With Data (Minneapolis)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-09-18 18:30:00 2018-09-18 19:30:00 America/Chicago Doing More With Data (Minneapolis) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Minneapolis, MN CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

SEP

Doing More With Data (Boston)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-09-25 18:30:00 2018-09-25 19:30:00 America/New_York Doing More With Data (Boston) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Boston, MA CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

PRINT18

Explore cutting-edge technologies, the latest products and services on the market, and the knowledge to overcome your business challenges at PRINT® 18.

2018-09-30 16:00:00 2018-09-30 17:00:00 PRINT18 Explore cutting-edge technologies, the latest products and services on the market, and the knowledge to overcome your business challenges at PRINT® 18. Chicago, IL CMO Council cmoteam@cmocouncil.org

CMO Council Event

OCT

Brand Inspiration Forum 2018: Transform to Better Perform

A Peer-Powered Innovation Session to Spark Marketing Supply Chain Activation

2018-10-02 16:00:00 2018-10-02 17:00:00 Brand Inspiration Forum 2018: Transform to Better Perform A Peer-Powered Innovation Session to Spark Marketing Supply Chain Activation Chicago, IL CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

May 21, 2018

Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

Martech Series

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Pers ... More

May 21, 2018

Global e-Commerce Communities are Disrupting the Retail Marketplace

Bizcommunity

Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the ... More

Executive Appointments