CMO Council

HIGHLIGHTS

AUGUST 10, 2017

The Responsiveness Requirement: How Agile Marketers Act on Consumer Feedback to Drive Growth

The ability to source, understand and then quickly react to feedback, preferences and needs is important, if not critical, to the delivery of an exceptional customer experience. Learn about the key obstacles that marketers face as they strive to increase agility and responsiveness by downloading this report today. ... More

Aug 10, 2017

The Responsiveness Requirement

How Agile Marketers Act on Consumer Feedback to Drive Growth

Jul 18, 2017

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Jul 11, 2017

The Age of the Adaptive Marketer

Meeting the Needs of the Connected Customer with Adaptive Brand Content

Aug 17, 2017

AI POWERS NEW LEVELS OF MARKETING TRANSFORMATION

Cover Story in CMO Council’s Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and Efficiency More

Aug 10, 2017

MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY

Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer Preferences More

Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs More

AI in Marketing The cover story for this issue of PeerSphere features perspectives from marketing leaders and AI experts and reveals the innumerable benefits marketers can attain from the implementation of AI.

Safeguarding Brand Reputation Through Diligent Ad Channel Selection
What steps are you taking to protect and safeguard your brand in the digital ad space? Take Survey

How do Brands Help or Hinder Product Satisfaction? Customer experience leaders must look to the Ownership Experience of their consumers to create brand affinity and customer loyalty. Take Survey

UPCOMING EVENTS

Webcast

AUG

Cognitive Computing and the Marketing Machine

Join us as we discuss what cognitive computing is, what it is not, and how it is poised to fundamentally change how marketing teams work.

2017-08-22 10:00:00 2017-08-22 11:00:00 America/Los_Angeles Cognitive Computing and the Marketing Machine Join us as we discuss what cognitive computing is, what it is not, and how it is poised to fundamentally change how marketing teams work. CMO Council cmoteam@cmocouncil.org

Webcast

AUG

Is Email The Junk Mail of Tomorrow? Not if We Can Help It!

Join us as we discuss how brands are evolving email strategy to advance the customer experience.

2017-08-23 10:00:00 2017-08-23 11:00:00 America/Los_Angeles Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Join us as we discuss how brands are evolving email strategy to advance the customer experience. CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

GMIC Sao Paulo 2017

Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media.

2017-09-12 08:30:00 2017-09-12 09:30:00 GMIC Sao Paulo 2017 Promote your brand, connect with leading developers, learn about new trends and innovation, and network with international media. Sao Paulo, Brazil CMO Council cmoteam@cmocouncil.org

Webcast

SEP

From Mapping To Influencing:

Join us as we discuss the steps that marketers can take to better inform and influence the customer journey.

2017-09-12 11:00:00 2017-09-12 12:00:00 America/Los_Angeles From Mapping To Influencing: Join us as we discuss the steps that marketers can take to better inform and influence the customer journey. CMO Council cmoteam@cmocouncil.org

Partner Event

SEP

Sales 3.0 Conference

The Sales 3.0 Conference, Las Vegas will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth.

2017-09-18 07:45:00 2017-09-18 08:45:00 America/Phoenix Sales 3.0 Conference The Sales 3.0 Conference, Las Vegas will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth. Las Vegas, NV CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Customer Experience Readiness

There is little question that today’s customers, across both B2B and B2C journeys, have a heightened expectation for relevance, context and personalized experiences, regardless of channel or circumstance. This has placed added pressure on sales, marketing and commerce executives to align on a comprehensive customer experience strategy that goes beyond “customer-centricity” buzzwo ... More

PROGRAM

Empowering the Data-Driven Customer Strategy

Marketers are facing the pressure to deliver, with expectations to deliver growth-driving opportunity for the business while creating flawless, omni-channel experiences that last a lifetime to today’s connected customers. This is especially true of fast-moving, consumer-obsessed industries like financial institutions, franchisers, media outlets, health insurance payers, CPG manufacturers, re ... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Aug 17, 2017

For the Best Omni-Channel Results, Don't Forget the Physical

Diginomica

Too often, “omni-channel” really means “we have a great digital channel.” But consumers expect responsiveness across channels—including the physical. ... More

Aug 17, 2017

Marketer Responsiveness Key to Brand Performance, Study Finds

Destination CRM Marketing

Marketer responsiveness to consumer feedback has become a key factor in brand performance, according to a report from the Chief Marketing Officer (CMO) Council. ... More

Executive Appointments