HIGHLIGHTS

Gaining Traction With Every Digital Interaction

Identifying Operational Efficiencies That Impact Customer Experiences

The State of Engagement

Bridging the Customer Journey Across Every Last Mile

Report cover for Engage at Every Stage: An Investigation of Video Activation featuring a girl looking at a video on her phone

Engage at Every Stage: An Investigation of Video Activation

This study by the Chief Marketing Officer (CMO) Council—conducted in partnership with...

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase More

May 15, 2018

A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands More

May 10, 2018

CMO COUNCIL TEAMS WITH CABINETM TO LAUNCH NEW SOLUTION SOURCING CENTER TO HELP CMOS ACQUIRE, DEPLOY AND MANAGE MARKETING TECHNOLOGY

Aims to Improve Marketing Technology Lifecycle Management, Enable Smarter Procurement, and Accelerate Digital Transformation Through Access to Leading Solutions, Peer-Based Experience, Insight, and Learning More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    CMO Council Warns Marketers are Mired in Decade-Long Rut

    Tech Site

    A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting th ... More

    CMO Learning Curve: They're Not Up to Speed on Transactional Email

    MediaPost

    No wonder chief marketing officers have such stressful lives. Over three-fourths of all brands are failing to realize the full revenue potential of their existing customers, and little more than a ten ... More

    Executive Appointments

    GOLD'S GYM

    Dave Reiseman

    Chief Marketing Officer

    MITú

    Rachel Garcia

    Vice President, Marketing and Brand Strategy

    BANK OF IRELAND

    Henry Dummer

    Chief Marketing Officer

    FORESTERS FINANCIAL

    David Longfritz

    Global Chief Marketing Officer