CMO Council

HIGHLIGHTS

Upgrade membership for $95 with discount code SUMMER2020

Agency Search Tool Discover the best agency for your specific needs through 4A's portfolio of agencies. Search by location, service type, size or even by keywords. Learn more

The Rise of the Customer Intuitive Enterprise

September 30, 2020 by Tom Kaneshige

Learning to meet a customer's needs before they arise is a daunting task, but we're getting closer to doing so everyday. More >

Customer Experience vs. Human Experience

September 23, 2020 by Tom Kaneshige

Customers are whole, complex people and it's time for us to treat them as such in the way we connect with them. More >

Forging the Future of Customer Experience

Building a Unified Data Foundation For Turning Customer Insight Into Action

Bridging the Gap for Comms and Marketing

Building Cohesion in the Age of Customer Disruption

Measuring Marketing in the Moment

Understanding How Shoppers React, Transact and Interact in Real-time

Infographic Female CMO role on the rise worldwide

Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions More

Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing More

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More

Take Survey Now Do you truly understand the value, cost and profitability of acquiring, supporting and growing relationships with your customers from lead to loyalty? Share your insights

How do you stack up? Ever wonder how a compensation package aligns with peers in your industry? Get your profile started below to become part of the only global benchmark of marketing compensation. Get started now

Authority Leadership Marketing: White Paper

Making Content the Cornerstone of Customer Engagement and Relevance. This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. Download the Report

Access 160-plus CMO Council's Free Reports

CMO Council Contributed Content - Marketing Research

UPCOMING EVENTS

FEATURED PROGRAMS

PROGRAM

Shifting the Content Game

Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More

PROGRAM

Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend

It is safe to say that marketing plans this year have been thrown to the wayside. A more pressing challenge has emerged: How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, its essential marketers get the highest returns from their marketing spend.... More

MORE PROGRAMS

SPONSORS & PARTNERS

NEWS

CMO Council in the News

Sep 30, 2020

Don't Fake the Engagement: Three Marketing Strategies to Build Emotional Loyalty

Associations Now

It’s not about pushing short-term campaigns or even long-term purchases. You want to win over customers to your side, according to the CMO Council. Here’s how you can make emotional loyalt ... More

Sep 22, 2020

Marketers Struggle to Forge the Future of Customer Experience

Cision PR Newswire

Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies don't deliver profitable results. Moreover, 77% of CMOs adm ... More

Executive Appointments

AMERILIFE

Ovidio Vitas

Chief Marketing Officer

Oct 1, 2020 -- Cision PR Newswire

EASYVISTA

Nancy Louisnord

Chief Marketing Officer

Oct 1, 2020 -- Business Wire

UNBABEL

Sophie Vu

Chief Marketing Officer

Sep 30, 2020 -- AiThority

GATEWAY HEALTH

Shelley Risk

Chief Marketing Officer

Sep 30, 2020 -- Cision PR Newswire

News Coverage

Press Releases

Executive
Appointments

Media Kit

CMO COUNCIL SUBSCRIPTIONS AND FEATURES

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More

CMO Council Content Catalog Explore the entire collection of CMO Council reports. Find information on everything from crafting a modern revenue growth strategy to optimizing content marketing techniques. Explore

CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More

About Required Reading Required Reading is the CMO Council’s biweekly newsletter. Every other Sunday, you’ll receive in your inbox a curated update into the latest trends and insights in the marketing world.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.