HIGHLIGHTS
Report

Doing More With Data

To drive improved customer engagement, the three critical functions as it relates to customer engagement: marketing, commerce and supply chain, must work together to elevate data strategies. ... More

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

CMOs and the Spark to Drive Growth

How do Marketing Leaders Intend to Drive the Growth Agenda?

Gaining Traction With Every Digital Interaction

Identifying Operational Efficiencies That Impact Customer Experiences

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More

May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals More

Partner Event

JUL
18

PRIMIR insights

PRIMIR, ​the ​Print ​Industries ​Market ​Information ​and ​Research ​Organization, expands ​upon ​its ​legacy ​of ​providing ​vital ​data ​and ​content ​from ​new ​PRIMIR ​studies.

2018-07-18 17:30:00 2018-07-18 18:30:00 America/Los_Angeles PRIMIR insights PRIMIR, ​the ​Print ​Industries ​Market ​Information ​and ​Research ​Organization, expands ​upon ​its ​legacy ​of ​providing ​vital ​data ​and ​content ​from ​new ​PRIMIR ​studies. San Francisco, CA CMO Council cmoteam@cmocouncil.org
Skyline of Boston

Dinner Dialogue

SEP
25

Doing More With Data (Boston)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-09-25 18:30:00 2018-09-25 19:30:00 America/New_York Doing More With Data (Boston) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Boston, MA CMO Council cmoteam@cmocouncil.org
Skyline of Atlanta

Dinner Dialogue

OCT
16

Doing More With Data (Atlanta)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-10-16 18:30:00 2018-10-16 19:30:00 America/New_York Doing More With Data (Atlanta) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Atlanta, GA CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

    Martech Series

    New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Pers ... More

    Global e-Commerce Communities are Disrupting the Retail Marketplace

    Bizcommunity

    Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the ... More

    Executive Appointments

    FREEVIEW

    Cameron Crain

    Head of Marketing

    SONY PICTURES

    Ellene V. Miles

    Senior Vice President of Intersectional Marketing

    MALAYSIA AIRLINES

    Arved von zur Muehlen

    Chief Marketing Officer

    WELLSPRING

    Chris Townsend

    Chief Marketing Officer