HIGHLIGHTS
Report

What's Changing the Way You Travel Today?

Beliefs, values and interests are influencing where, how and why people travel. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring. ... More

Turn Up The Volume

Rethinking Where and How Customer Voice Enhances Experiences

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Doing More With Data

Discovering Data-Accelerated Revenue Traction

Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns More

Dec 12, 2018

COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL

CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Students to Receive Portal Access More

Nov 20, 2018

CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

Over 60,000 Marketers Offered Access to Global Thought Leadership Content More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    You Can Use Data to Woo Your Customers -- Here Are 3 Ways How.

    Entrepreneur

    How to use data in brand strategy to engage emotionally connected buyers and evoke feelings of loyalty. ... More

    The CMO Council: A Peer-Powered Global Network Helping Marketing Leaders Develop Growth Strategies and Connect with Audiences for 15 Years

    HostingAdvice

    The CMO Council, a network of more than 15,000 marketing executives from a range of global industries, has been dedicated to knowledge exchange, thought leadership, and relationship building for ... More

    Executive Appointments

    WYNN RESORTS

    Scott Moore

    Chief Marketing Officer

    THE MADISON SQUARE GARDEN COMPANY

    Geraldine Calpin

    EVP, CMO

    MOBILEIRON

    Rhonda Shantz

    Chief Marketing Officer

    BRINK'S

    George Neill

    Chief Marketing Officer