HIGHLIGHTS
Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Report Cover for Customer Experience Dynamics

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

The Customer In Context Report Cover

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Partner Event

NOV
27

Arab Marketing Innovation Summit 2017

Join us we explore the latest topics in the digital marketing realm, such as smart data, predictive analytics, big data, blockchain technology and many more.

2017-11-27 16:00:00 2017-11-27 17:00:00 Arab Marketing Innovation Summit 2017 Join us we explore the latest topics in the digital marketing realm, such as smart data, predictive analytics, big data, blockchain technology and many more. Dubai - UAE CMO Council cmoteam@cmocouncil.org

Webcast

DEC
6

Your Customers, Your Brand

Join Liz Miller, CMO Council, Cindy Vandecasteel, NGDATA and Jeroen Bronselaer, Telenet, as they share their own experiences in transforming a brand with customer-centric marketing.

2017-12-06 10:00:00 2017-12-06 11:00:00 America/Los_Angeles Your Customers, Your Brand Join Liz Miller, CMO Council, Cindy Vandecasteel, NGDATA and Jeroen Bronselaer, Telenet, as they share their own experiences in transforming a brand with customer-centric marketing. CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Infographic: Customer Journey Mapping

    Which50.com

    Marketers still struggle with mastering the customer journey, which makes it difficult for many to understand where best to place their development spend. ... More

    Advertisers Caught in the Middle of a Polical News War

    Axios

    A handful of advertisers have pulled their ads from Fox News in response to Sean Hannity's coverage of the Roy Moore sexual harassment saga. ... More

    Executive Appointments

    TRANSAMERICA

    Frank Sottosanti

    Chief Marketing Officer

    KELLY SERVICES

    Pete Boland

    Chief Marketing Officer

    TRANSAMERICA

    Frank Sottosanti

    Chief Marketing Officer

    LAZY DOG RESTAURANT & BAR

    John Williams

    Chief Marketing Officer