HIGHLIGHTS
Whitepaper

GDPR: Impact and Opportunity

This report highlights why all marketers, dealing directly with the European Union and even those who aren’t, need to look more closely at GDPR and what it means for them. ... More

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Doing More With Data

Discovering Data-Accelerated Revenue Traction

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World More

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More

Skyline of Boston

Dinner Dialogue

OCT
11

Doing More With Data (Boston)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-10-11 18:30:00 2018-10-11 19:30:00 America/New_York Doing More With Data (Boston) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Boston, MA CMO Council cmoteam@cmocouncil.org
Skyline of Atlanta

Dinner Dialogue

OCT
16

Doing More With Data (Atlanta)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-10-16 18:30:00 2018-10-16 19:30:00 America/New_York Doing More With Data (Atlanta) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Atlanta, GA CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    From Chief Storyteller to Chief Growth Officer, the Changing Role of the CMO

    Modern Marketing Today

    According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storyteller to chief growth officer.  But what does it take ... More

    Has GDPR changed marketing?

    Diginomica

    GDPR is a wakeup call to marketing and beyond – and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data from the CMO Council and looks at where we go from here. ... More

    Executive Appointments

    TRIMEDX

    LeAnne Hester

    Chief Marketing Officer

    BODEN

    Gav Thompson

    Chief Customer Officer

    BETHEL UNIVERSITY

    Michael Vedders

    Chief Marketing Officer

    BURTON SNOWBOARDS

    Sarah Crockett

    Chief Marketing Officer