Economic Adversity Will Test Their Resolve for Collaboration and Innovation
Always-On Attribution Eliminates Up To 94% of Media Waste
How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth
Sep 19, 2023
New Research Finds Only 10% of CMOs Strongly Believe Their Marketing Investments Position Them Ahead of the Competition More
Jun 6, 2023
The Integrated Marketing Council (IMC) of South Africa has announced it will partner with the global CMO Council More
May 11, 2023
New research highlights the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023 More
Boston Dinner Dialogue
Unleashing Real-Time Data Insights: Overcoming Challenges, Driving Decisions
With economic headwinds ahead, this year will test marketing’s mettle. Can you balance investments across brand and demand? Can you clearly and persuasively articulate marketing’s value? Most importantly, when the weather clears, will you be ready for growth? These are the unsettling questions in the minds of CMOs today. The answers lie in the strengths and weaknesses of four core mar... More
Today’s increasingly complex, distributed and digitally-driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. Marketing process improvement, efficiency and yield is directly tied to more effective use of budget, automation, processes, front-office partnerships, data... More
