Building a Unified Data Foundation For Turning Customer Insight Into Action
Building Cohesion in the Age of Customer Disruption
Understanding How Shoppers React, Transact and Interact in Real-time
Sep 22, 2020
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Customer Data into Insights and Actions More
Sep 16, 2020
New CMO Council research provides insight on creating more effective integration between public relations and marketing More
Jun 11, 2020
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More
Webcast
Discover how intelligent virtual assistants can help alleviate stress on your workforce and budget while increaing sales-ready leads and generating more pipeline.
Webcast
Explore the opportunities and challenges of delivering seamless omnichannel experiences, the rise of digital channels, and the role of traditional channels within the marketing mix.
Webcast
Uncover how to leverage newer technologies such as AMP (Accelerated Mobile Pages) to drive more engaging, interactive and actionable experiences through email.
Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More
In today’s omni-channel world, consumers have a myriad of channels they can use to communicate with the brands they do business with. Marketers know they need to meet consumers in their moment of need, but what channel is that consumer going to select, and does it differ depending on need?... More
Oct 20, 2020
According to the CMO Council, only 14% of marketers believe that customer-centricity is a hallmark of their companies today. So it’s clear, there’s still a lot of work to be done. There a ... More
Oct 15, 2020
Recent research published by the CMO Council found that 60% of marketers point to inconsistencies with the depth and granularity of their customer insights. A full 36% admit they don’t have the ... More
Chief Marketing Officer and Head of Customer Experience
Oct 20, 2020 -- Business Wire
