HIGHLIGHTS
Report

The Responsiveness Requirement: How Agile Marketers Act on Consumer Feedback to Drive Growth

The ability to source, understand and then quickly react to feedback, preferences and needs is important, if not critical, to the delivery of an exceptional customer experience. Learn about the key obstacles that marketers face as they strive to increase agility and responsiveness by downloading this report today. ... More

The Responsiveness Requirement

How Agile Marketers Act on Consumer Feedback to Drive Growth

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

The Age of the Adaptive Marketer

Meeting the Needs of the Connected Customer with Adaptive Brand Content

Aug 17, 2017

AI POWERS NEW LEVELS OF MARKETING TRANSFORMATION

Cover Story in CMO Council’s Latest eJournal Explores the Promise of Artificial Intelligence in Marketing (AIM) and How It Is Powering New Levels of Personalization and Efficiency More

Aug 10, 2017

MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY

Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer Preferences More

Jul 18, 2017

CONSUMERS EXPRESS LOW TOLERANCE FOR BRANDS THAT DO NOT PROVIDE A FLAWLESS CUSTOMER EXPERIENCE

New CMO Council Study Reveals Consumers Willing to Abandon Brands or Buy Elsewhere if Points of Customer Interaction Frustrate or Fail to Meet Needs More

Partner Event

SEP
18

Sales 3.0 Conference

The Sales 3.0 Conference, Las Vegas will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth.

2017-09-18 07:45:00 2017-09-18 08:45:00 America/Phoenix Sales 3.0 Conference The Sales 3.0 Conference, Las Vegas will provide executives in sales and sales operations with key insight and strategies to drive improved sales performance and revenue growth. Las Vegas, NV CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    For the Best Omni-Channel Results, Don't Forget the Physical

    Diginomica

    Too often, “omni-channel” really means “we have a great digital channel.” But consumers expect responsiveness across channels—including the physical. ... More

    Marketer Responsiveness Key to Brand Performance, Study Finds

    Destination CRM Marketing

    Marketer responsiveness to consumer feedback has become a key factor in brand performance, according to a report from the Chief Marketing Officer (CMO) Council. ... More

    Executive Appointments

    JACK WILLS

    Claire Waugh

    Chief Marketing Officer

    THE MONEY SOURCE INC.

    Barbara Yolles

    Chief Marketing Officer

    MATERION CORPORATION

    Ian Tribick

    Chief Marketing and Technology Officer

    CREDIBLE

    Alan Gellman

    Chief Marketing Officer