HIGHLIGHTS

Jul 26, 2016

NEW CMO COUNCIL REPORT EXPLORES HOW BRANDS CAN CULTURALLY ATTRACT AND ENGAGE FANS

PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers More

Jul 8, 2016

DIGITAL SKILLS GAPS IMPEDE MARKETING AUTOMATION GAINS

CMO Council eMagazine Cover Story Underscores Need for Organizations to Train for Digital Marketing Gain; Studies Show Companies Lag In Growing Capabilities of Digital Teams More

Jun 28, 2016

OPERATIONAL DATA GAPS COMPROMISE CUSTOMER EXPERIENCE

New CMO Council Study With SAP Examines the Criticality of Meshing Marketing Automation and CRM Systems With Back-end Commerce, Supply Chain and Operational Data Intelligence More

  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    CMO Council Report: Learn What Your Customer Cares About

    CMO.com

    When you think about some of the world’s most admired brands--Coca-Cola, Nike, Red Bull, for example--they all share the ability to remain relevant, authentic, and unique in a rapidly evolving a ... More

    How Brands Can Attract and Engage Fans

    Media Avataar

    PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers ... More

    Executive Appointments

    SHISEIDO

    Zaheer Nooruddi

    Head of Digital

    MRP

    James Regan

    Chief Marketing Officer

    MRI SOFTWARE

    Mandira Mehra

    Chief Marketing Officer

    SPIRIT TELECOM

    Catherine Bolch

    Chief Marketing Officer