CMO Council

CMO COUNCIL SUBSCRIPTIONS

CMO COUNCIL INSIGHT CENTER The subscription destination to access the latest marketing news, executive appointments, industry calendars and thousands of curated marketing statistics, charts and data points. More

LIBRARY SUBSCRIPTION If you are not eligible for membership, this subscription will allow you to access a comprehensive library of CMO Council reports and other premium content. More

CMO COUNCIL PREMIUM MEMBERSHIP Premium membership is an upgrade for CMO Council members and provides members with unlimited access to all content and exclusive access to the CMO+ section of the site. More

HIGHLIGHTS

An exclusive authority leadership briefing for Premium Members & Library Subscribers, this exclusive cut investigates the impacts and ramifications of GDPR, one year later.

Jun 11, 2019

Reshaping Global Engagement Operations

Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Feb 26, 2019

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Jan 29, 2019

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

CMO Council Explores New "Economies" This feature of PeerSphere explores the emergence of the data economy and engagement economy, along with many other features

Evolving Growth Strategies to Activate Emotional Connections with Brands
Brand marketers are rethinking go-to-market strategies to better integrate digital advertising with personalized shopper engagement Take Survey

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on Demand

UPCOMING EVENTS

Partner Event

JUN

Brand Marketing Summit

Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers.

2019-06-25 16:00:00 2019-06-25 17:00:00 Brand Marketing Summit Go above and beyond with your brand marketing strategy at Europe's premier conference for marketers. London, UK CMO Council cmoteam@cmocouncil.org

Partner Event

JUL

Shopper Insights & Retail Activation

Discover how companies are using emerging technology, data analytics and new organizational models to navigate industry changes.

2019-07-15 16:00:00 2019-07-15 17:00:00 Shopper Insights & Retail Activation Discover how companies are using emerging technology, data analytics and new organizational models to navigate industry changes. Chicago, IL CMO Council cmoteam@cmocouncil.org

Partner Event

JUL

CDX NYC Open Innovation Summit

The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best

2019-07-18 16:00:00 2019-07-18 17:00:00 CDX NYC Open Innovation Summit The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best practices and operating principles to stay competitive and drive corporate innovation and strategic digital transformation. New York, NY CMO Council cmoteam@cmocouncil.org

Partner Event

OCT

B2B Marketing Expo 2019

This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development.

2019-10-02 16:00:00 2019-10-02 17:00:00 B2B Marketing Expo 2019 This event is designed for the most ambitious and talented Marketers looking to drive business growth and advance their own professional development. Los Angeles, California CMO Council cmoteam@cmocouncil.org

Partner Event

OCT

DIfest America

A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change.

2019-10-08 16:00:00 2019-10-08 17:00:00 DIfest America A first of its kind, DIfest is a celebration, business dialogue and most importantly a catalyst for change. San Francisco, CA CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

Reshaping Global Engagement Operations

The localization of global initiatives demands optimized performance and efficiency. Yet new questions around data ownership and governance, resource allocation and budgeting, measures and metrics, and partner trust and transparency must be vetted and investigated as marketers continue to upskill and optimize performance while driving growth. The CMO Council, in partnership with Worldwide Partner... More

PROGRAM

Customer Value Creation from Live Data Interpretation

The CMO Council aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation. The goal is to develop a more intimate understanding of subscribers’ digital lives, unmet needs, and willingness to pay for more personalized and relevant service offerings.... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Jun 18, 2019

Lackluster localization prompts CMOs to re-examine agency dynamics

Agility PR

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultu ... More

Jun 17, 2019

Unilever Invests in Influencers; Beyond Makes It ‘Meatier’; Zuckerberg Faked; Snapchat’s Gender-Swap Surge

Wall Street Journal

The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwi ... More

Executive Appointments