Re-thinking an old marketing metric — customer lifetime value (LTV) — can...
Marketing Leader Intentions + Projections
What You Need to Know to Better Engage Your Customers in the "New Normal"
Mar 2, 2021
New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More
Jan 28, 2021
CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers More
Jan 25, 2021
Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content More
Webcast
Discover how building stronger customer relationships can pay off in real measurable revenue for marketers.
Webcast
Discover why MarTech benefits both marketers and comms pros and how it leads to a more cohesive relationship through shared analytics, metrics and tools.
The CMO Council predicts fractional CMO use in large global enterprises will likely grow in 2021 filling essential holes, gaps, functional deficiencies, escalating digital marketing complexities and strategic leadership demands. Interim resources bring on-demand, experienced and mission-ready skills to the table.... More
Only the most forward-thinking companies will be able to navigate a new and chaotic customer journey, where digital channels drive most of the revenue, where data and analytics shed light on shifting customer behaviors, and where marketers play a starring role. Yet too many companies are stuck in a linear way of thinking, still believing they own the conversation with the customer.... More
Chief Marketing Officer
Mar 5, 2021 -- Savannah Business Journal
Chief Marketing Officer
Mar 4, 2021 -- Cision PR Newswire
Executive Vice President and Chief Marketing Officer
Mar 4, 2021 -- Insurance News Net
