CMO Council

HIGHLIGHTS

SEPTEMBER 25, 2018

What's Changing the Way You Travel Today?

Beliefs, values and interests are influencing where, how and why people travel. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring. ... More

Sep 12, 2018

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Jun 28, 2018

Doing More With Data

Discovering Data-Accelerated Revenue Traction

May 21, 2018

Ingenuity in the Global eCommerce Community Detailed Findings

How To Compete and Not Get Beat in the Digital Retail Marketplace

Sep 27, 2018

CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges More

Sep 26, 2018

TECH INNOVATION HELPS DEAL-DRIVEN TRAVELERS TAKE OFF

New Study Reveals the Impact of Technology on Travel Intention, Selection and Timing More

Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World More

The State of MarTech: Transformation in the Age of Complexity The cover story for this issue of PeerSphere explores the complex, dynamic and explosive state of MarTech

Customer Value Creation From Live Data Interpretation
Seeking to define a new data-centric model and marketing approach that centers experience strategy on value creation and delivery. Take Survey

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on Demand

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Dinner Dialogue

OCT

Doing More With Data (Atlanta)

Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations.

2018-10-16 18:30:00 2018-10-16 19:30:00 America/New_York Doing More With Data (Atlanta) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Atlanta, GA CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

OCT

Activating Voice for Experience Velocity (Stockholm)

The dinner’s discussion will center around a new call to action to shift thinking to more intentionally impact and build better relationships with customers.

2018-10-18 18:30:00 2018-10-18 19:30:00 Europe/Stockholm Activating Voice for Experience Velocity (Stockholm) The dinner’s discussion will center around a new call to action to shift thinking to more intentionally impact and build better relationships with customers. Stockholm, Sweden CMO Council cmoteam@cmocouncil.org

Webcast

OCT

Activating Voice for Experience Velocity: Webcast

Marketers and customer voice experts will share reactions and prescriptions to analyze and apply customer voice to power better relationships with their customers.

2018-10-18 14:00:00 2018-10-18 15:00:00 Europe/Stockholm Activating Voice for Experience Velocity: Webcast Marketers and customer voice experts will share reactions and prescriptions to analyze and apply customer voice to power better relationships with their customers. CMO Council cmoteam@cmocouncil.org

Partner Event

OCT

Edge Congress

Explore transformative opportunity in the coming decade for an all-encompassing edge ecosystem with more distributed IT architecture improving data integration.

2018-10-24 16:00:00 2018-10-24 17:00:00 Edge Congress Explore transformative opportunity in the coming decade for an all-encompassing edge ecosystem with more distributed IT architecture improving data integration. Austin, TX CMO Council cmoteam@cmocouncil.org

Partner Event

DEC

Business Insider's IGNITION

IGNITION will bring together an engaged community of innovators, business leaders, and emerging entrepreneurs who will inspire you to think differently.

2018-12-03 16:00:00 2018-12-03 17:00:00 Business Insider's IGNITION IGNITION will bring together an engaged community of innovators, business leaders, and emerging entrepreneurs who will inspire you to think differently. New York City, New York CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Oct 4, 2018

CMO Council study explores impact of technology on travel experience

Agility PR Solutions

According to a new study from the CMO Council’s GeoBranding Center and AIG Travel, What’s Changing the Way You Travel Today?, today’s diverse leisure travelers are sma ... More

Oct 2, 2018

How to leverage technology innovations to drive travel business?

Marketing Interactive

Technology has reshaped the travel industry as travellers can almost purchase any travel product on the internet. In a recent study conducted CMO Council’s Geo Branding Centre and AIG Travel, pl ... More

Executive Appointments