HIGHLIGHTS

Will Retailers Capitalize or Capsize on Consumer Data?

How to Ascend the Analytics Maturity Curve and Deliver a Winning Digital Experience

Scaling the Value of the CMO

How to Globalize, Modernize and Optimize Enterprise Marketing Operations with Interim CMO Domain Experts and Advisors

Humanizing and Analyzing Relationships To Drive Revenue, Retention And Returns

Re-thinking an old marketing metric — customer lifetime value (LTV) — can...

Mar 23, 2021

GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE

86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise More

Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More

Jan 28, 2021

NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION

CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to Target, Engage and Acquire Customers More

  • Executive Appointments

    Jason White

    Chief Marketing Officer

    MTV ENTERTAINMENT GROUP

    Christy Lynch

    Chief Marketing Officer

    DEEPWATCH

    Ellen Donahue-Dalton

    Chief Marketing Officer

    VILLAGEMD

    Dawn Zimmerman

    Executive Vice President and Chief Marketing Officer

    MARCO

    CMO COUNCIL SUBSCRIPTIONS AND FEATURES