CMO Council

HIGHLIGHTS

SEPTEMBER 25, 2018

What's Changing the Way You Travel Today?

Beliefs, values and interests are influencing where, how and why people travel. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring. ... More

Dec 18, 2018

Turn Up The Volume

Rethinking Where and How Customer Voice Enhances Experiences

Sep 12, 2018

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need...

Jun 28, 2018

Doing More With Data

Discovering Data-Accelerated Revenue Traction

Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns More

Dec 12, 2018

COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL

CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Students to Receive Portal Access More

Nov 20, 2018

CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

Over 60,000 Marketers Offered Access to Global Thought Leadership Content More

The State of MarTech: Transformation in the Age of Complexity The cover story for this issue of PeerSphere explores the complex, dynamic and explosive state of MarTech

Customer Value Creation From Live Data Interpretation
Seeking to define a new data-centric model and marketing approach that centers experience strategy on value creation and delivery. Take Survey

Webinar: Growth, Data and Navigating the Tech Journey into 2020 Learn how AI can help you stay ahead and tackle some of your biggest customer experience challenges. View on Demand

CMO Compensation Center The smart way to track marketing pay

UPCOMING EVENTS

Partner Event

FEB

The Gathering 2019

Bringing together the world's best cult brands to share secret marketing techniques.

2019-02-20 16:00:00 2019-02-20 17:00:00 The Gathering 2019 Bringing together the world's best cult brands to share secret marketing techniques. Banff, Canada CMO Council cmoteam@cmocouncil.org

Partner Event

MAR

X4

Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences.

2019-03-05 16:00:00 2019-03-05 17:00:00 X4 Where the world’s most iconic organizations share the strategies, insights, and actions that led to delivering world-class customer, employee, product, and brand experiences. Salt Lake City CMO Council cmoteam@cmocouncil.org

Partner Event

MAR

Next Gen Customer Experience 2019

Customer Expereinces executives gather to develop cutting-edge CX strategy

2019-03-25 16:00:00 2019-03-25 17:00:00 Next Gen Customer Experience 2019 Customer Expereinces executives gather to develop cutting-edge CX strategy Palm Springs, CA CMO Council cmoteam@cmocouncil.org

Partner Event

APR

Brand Finance Global Forum 2019

Understand the value of geographic branding for commercial success

2019-04-02 08:15:00 2019-04-02 09:15:00 Europe/London Brand Finance Global Forum 2019 Understand the value of geographic branding for commercial success London, England CMO Council cmoteam@cmocouncil.org

FEATURED PROGRAMS

PROGRAM

The State of Engagement: Bridging the Customer Journey Across Every Mile

Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More

PROGRAM

Activating Voice for Experience Velocity

To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More

MORE PROGRAMS

SPONSORS & PARTNERS

About Peer Sphere PeerSphere is the quarterly e-journal of the CMO Council and features insights from leading brand marketers around the latest trends and challengers facing marketers today.

About Marketing Magnified Marketing Magnified is the CMO Council’s monthly e-newsletter, providing thought leadership around the latest developments in marketing and technology. Read the latest issue or subscribe today.

Become a Sponsor The CMO Council provides multiple opportunities for connection and engagement. If you are interested in tapping into the world's largest channel of insight, access and influence, connect with us today.

NEWS

CMO Council in the News

Dec 13, 2018

You Can Use Data to Woo Your Customers -- Here Are 3 Ways How.

Entrepreneur

How to use data in brand strategy to engage emotionally connected buyers and evoke feelings of loyalty. ... More

Dec 3, 2018

The CMO Council: A Peer-Powered Global Network Helping Marketing Leaders Develop Growth Strategies and Connect with Audiences for 15 Years

HostingAdvice

The CMO Council, a network of more than 15,000 marketing executives from a range of global industries, has been dedicated to knowledge exchange, thought leadership, and relationship building for ... More

Executive Appointments