CMO COUNCIL SUBSCRIPTIONS
HIGHLIGHTS

Reshaping Global Engagement Operations

Optimizing the Resonance and Relevance of Localized Marketing Initiatives

Bringing a Human Voice to Customer Choice

Rededicating Marketing to Serve the People in Front of the Data

Customer Value Creation From Live Data Interpretation

Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More

Partner Event

JUL
18

CDX NYC Open Innovation Summit

The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best

2019-07-18 16:00:00 2019-07-18 17:00:00 CDX NYC Open Innovation Summit The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best practices and operating principles to stay competitive and drive corporate innovation and strategic digital transformation. New York, NY CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Chief Marketing Officer
    South African Airways

    CMO Council in the News

    Lackluster localization prompts CMOs to re-examine agency dynamics

    Agility PR

    Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultu ... More

    Unilever Invests in Influencers; Beyond Makes It ‘Meatier’; Zuckerberg Faked; Snapchat’s Gender-Swap Surge

    Wall Street Journal

    The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwi ... More

    Executive Appointments

    AXIOM

    Sidra Berman

    Chief Marketing Officer

    UNDER ARMOUR

    Sean Eggert

    Senior Vice President of Global Sports Marketing

    CHRISTOPHER & BANKS

    Rachel Endrizzi

    Chief Marketing Officer

    CHECKERS & RALLY'S

    Dwayne Chambers

    Chief Marketing Officer