Optimizing the Resonance and Relevance of Localized Marketing Initiatives
Rededicating Marketing to Serve the People in Front of the Data
Using Real-Time Insights to Understand the Digital Life of Telco Subscribers, Fulfill Unmet Needs, and Realize Revenue Growth Opportunities
Jun 11, 2019
CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts Needed to Reach Global Growth Goals More
Jun 4, 2019
CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More
Mar 21, 2019
CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Process & Technology Perform More
Partner Event
The 2019 CDX Silicon Valley Open Innovation Summit will focus on how leading brands from across a range of industries and verticals are leveraging external open innovation best
Webcast
Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
Dinner Dialogue
Breaking down the leading practices of brands taking social advertising to new heights.
Webcast
Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
Dinner Dialogue
Executive roundtable to discuss the new trends, mandates and opportunities in Africa to deliver flawless, frictionless experiences to the modern connected customer.
The localization of global initiatives demands optimized performance and efficiency. Yet new questions around data ownership and governance, resource allocation and budgeting, measures and metrics, and partner trust and transparency must be vetted and investigated as marketers continue to upskill and optimize performance while driving growth. The CMO Council, in partnership with Worldwide Partner... More
The CMO Council aims to define an architecture and model for how chief marketers can generate greater customer value, affinity and revenue growth through live data interpretation. The goal is to develop a more intimate understanding of subscribers’ digital lives, unmet needs, and willingness to pay for more personalized and relevant service offerings.... More
Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO.
Chief Marketing Officer
South African Airways
Jun 18, 2019
Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultu ... More
Jun 17, 2019
The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and execution, according to a new study from the CMO Council and Worldwi ... More
