Report
How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through soc ... More
How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers
Achieving Business Impact With Customer Engagement Optimization
Sep 30, 2016
Cover Story in Latest Issue of CMO Council eJournal Highlights Steps CMOs Are Taking to Become Change Agents, Growth Drivers and Customer Experience Champions More
Aug 30, 2016
Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience More
Jul 26, 2016
PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers More
Report
While digital marketing technologies and engagement channels multiply, many marketers remain concerned that they are still not delivering what customers want most: a seamless, frictionless and individualized buying and problem-solving experience. According to new research from the Chief Marketing O ... More
Report
Despite marketing’s best intentions and desire to deliver on the promise of customer centricity, many of us are stymied by gaps and deficiencies across the people, processes and platforms that are powering our customer interactions. In fact, in a recent study, the CMO Council found that market ... More
Whitepaper
Despite the understanding that the desire to create customer-centric experiences is driving marketing, marketers are still struggling to achieve true customer experience success. In fact, 73 percent of marketers surveyed by the CMO Council stated that customer centricity was critical to the success ... More
Dinner Dialogue
From Fear to Friction: What Is Destroying the Best Made Marketing Plans?
Dinner Dialogue
Context, Commerce + Customer: Best Practices to Exceed Expectations
Webcast
Authentic Brands and Their Emotional Connection With Fans
Webcast
From Fear to Friction: What Is Destroying the Best Made Marketing Plans?
Webcast
Driving Leads to Profitable Conversations: How Brands Are Creating Connections That Really Convert
The CMO Council, in partnership with Deloitte, has embarked on a new thought leadership initiative exploring the CMO's evolving role as a growth driver, change agent, and CX advocate. The CMO Shift To Gaining Business Lift looks at the priorities, pitfalls and requirements of achieving this transformation. CMOs are continuing to expand their responsibilities as CEOs increasingly look to their pos ... More
As part of the CMO Council’s ongoing investigation into the evolution of the customer experience (CX), this program focuses on the critical next steps forward as brands take advantage of recent technology investments and start advancing strategies in analytics, experience and customer journeys. This initiative examines issues ranging from the technology frustrations marketers are managing to ... More
Jul 28, 2016
When you think about some of the world’s most admired brands--Coca-Cola, Nike, Red Bull, for example--they all share the ability to remain relevant, authentic, and unique in a rapidly evolving a ... More
Jul 28, 2016
PepsiCo, Visa, J&J, PetSmart and Domain Experts Give Insights on How Culturally Connected Brands Stay Valued, Real and Relevant With Consumers ... More
