HIGHLIGHTS
Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection

Safeguarding Brand Reputation Through Diligent Ad Channel Selection

Report Cover for Customer Experience Dynamics

Customer Experience Dynamics

Defining the Requirements for a Strong CX Ecosystem

The Customer In Context Report Cover

The Customer in Context

Understanding the Real Expectations of Today's Connected Customer

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

San Francisco skyline

Dinner Dialogue

OCT
26

Powering the Shift to Agile (San Francisco)

Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive.

2017-10-26 16:00:00 2017-10-26 17:00:00 Powering the Shift to Agile (San Francisco) Join the CMO Council, for an intimate roundtable dialogue centered around latest trends, from the API economy to the real opportunity of cognitive. San Francisco, CA CMO Council cmoteam@cmocouncil.org

Webcast

NOV
9

Centralizing Intelligence to Power Individualized Experiences

Join Liz Miller, SVP of Marketing for the CMO Council, Mark Swenson, Principal Consultant–Customer Journey Applications Center of Excellence at Teradata, and Peter

2017-11-09 13:00:00 2017-11-09 14:00:00 America/New_York Centralizing Intelligence to Power Individualized Experiences Join Liz Miller, SVP of Marketing for the CMO Council, Mark Swenson, Principal Consultant–Customer Journey Applications Center of Excellence at Teradata, and Peter Francis, Vice President Digital Growth and Acquisition at T-Mobile on November 9 at 1pm EST. CMO Council cmoteam@cmocouncil.org
  • Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO. Kim Thipe
    Chief Marketing Officer
    South African Airways

    CMO Council in the News

    5 killer stats to start your week

    Marketing Week

    93% of manufacturers view the ownership experience as a significant brand differentiator, but are missing opportunities to build relationships with customers, according to research by the CMO Counciil ... More

    New Report Finds Retailers & Manufacturers Divided on Driving Profitable Post-Purchase Experiences

    Furniture World

    Research by the Chief Marketing Officer (CMO) Council highlights the need for leading brands in the $12 trillion consumer durables market to improve commitments to quality aftermarket servic ... More

    Executive Appointments

    MOHEGAN SUN POCONO

    Erica Tessier

    VP of Marketing

    8X8

    Milan Martin

    VP of Global Brand and Marketing Communications

    8X8

    Anders Unosson

    VP of Marketing Optimisation

    OXYGEN

    Samantha Bloom

    SVP Consumer Marketing & Promotion Strategy