Report
Beliefs, values and interests are influencing where, how and why people travel. While deals, specials and promotions are driving desire and action, visually enriched and personalized digital content channels are making travel experiences more alluring. ... More
This Growth Driver’s Playbook highlights the five key plays all CMOs need...
How To Compete and Not Get Beat in the Digital Retail Marketplace
Sep 27, 2018
Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges More
Sep 26, 2018
New Study Reveals the Impact of Technology on Travel Intention, Selection and Timing More
Sep 5, 2018
CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post-GDPR World More
Dinner Dialogue
The dinner’s discussion will center around a new call to action to shift thinking to more intentionally impact and build better relationships with customers.
Webcast
Marketers and customer voice experts will share reactions and prescriptions to analyze and apply customer voice to power better relationships with their customers.
Partner Event
Explore transformative opportunity in the coming decade for an all-encompassing edge ecosystem with more distributed IT architecture improving data integration.
Partner Event
IGNITION will bring together an engaged community of innovators, business leaders, and emerging entrepreneurs who will inspire you to think differently.
Marketers are optimistic about leveraging data to deliver more relevant and contextual real-time customer interactions…at some point in the future. Most organizations are in the process of readying the ship—working hard to implement new tools, onboard new talent and master the analytics and data technologies needed to (at some point in the future) amp-up execution. Among marketers pr... More
To better understand the obstacles and the opportunity that organizations have in activating listening initiatives to create more profitable, lasting relationships with customers, the CMO Council—in partnership with SAP Hybris and Hootsuite—will audit marketing and commerce leaders across Europe to capture issues, concerns and best practices in how leading-edge brands are furthering cu... More
Marketeers today are channel watchers who must constantly meet, react and transact across multiple platforms. Our influence lies directly in our ability to engage and message directly with our customers across these constantly changing channels, impacting revenue and driving the business forward. This is the job of today's CMO.
Kim Thipe
Chief Marketing Officer
South African Airways
Oct 4, 2018
According to a new study from the CMO Council’s GeoBranding Center and AIG Travel, What’s Changing the Way You Travel Today?, today’s diverse leisure travelers are sma ... More
Oct 2, 2018
Technology has reshaped the travel industry as travellers can almost purchase any travel product on the internet. In a recent study conducted CMO Council’s Geo Branding Centre and AIG Travel, pl ... More
