39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Pr More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advan More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading C More

Jan 23, 2019

GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS

CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On More

Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just More

May 7, 2019

Demand Gen Report

The B2B buyer’s checklist continues to grow and nearly one-third (31%) of buyers say the length of their purchase cycle significantly More

Apr 25, 2019

Forbes

Marketers may understand the importance of data, but according to a February 2019 report from the CMO Council and Harte Hanks, tha More

Apr 22, 2019

The Drum

A study by CMO Council found that 57% of consumers now have a deeper understanding of how companies use their data, and that 27% feel they h More

Apr 22, 2019

MarTech Series

“Marketers and organizations will need to identify ways in which AI and technology can be deployed to actually enhance and accelerate More

Mar 27, 2019

Marketing Dive

As the CMO role continues to evolve and consumers expect relevant, customized experiences from brands, only a select few CMOs are considered More

ALORICA

Colson Hillier

Chief Marketing Officer

Alorica Inc., a global leader in customer experience solutions, today announced the addition of Colson Hillier to its executive le...

COTY INC.

Fiona Hughes

Chief Marketing Officer

Coty Inc. appoints Fiona Hughes as Chief Marketing Officer, Coty Consumer Beauty, and as a member of the Executive Committee....

FOCUS BRANDS

Dan Gertsacov

Global Chief Marketing Officer

Focus Brands Inc., the franchisor and operator, through its affiliates, of iconic brands including Auntie Anne's®, Carvel®...

EQUINOX

Seth Solomons

Chief Marketing Officer

Seth Solomons has been named Equinox's Chief Marketing Officer. 

NOVANT HEALTH

Vicky L. Free

SVP and CMO

Winston-Salem, N.C.-based Novant Health has selected Vicky L. Free to serve as SVP and Chief Marketing Officer.

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