39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase More

May 15, 2018

A DECADE LATER, CMOs STILL STRUGGLING TO OPTIMIZE ROUTES TO REVENUE

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands More

May 10, 2018

CMO COUNCIL TEAMS WITH CABINETM TO LAUNCH NEW SOLUTION SOURCING CENTER TO HELP CMOS ACQUIRE, DEPLOY AND MANAGE MARKETING TECHNOLOGY

Aims to Improve Marketing Technology Lifecycle Management, Enable Smarter Procurement, and Accelerate Digital Transformation Through Access to Leading Solutions, Peer-Based Experience, Insight, and Learning More

Apr 30, 2018

CHIEF MARKETER JOBS AT RISK IF CUSTOMER EXPERIENCE STRATEGIES DON'T SUCCEED, REPORTS CMO COUNCIL

76 Percent of CMOs Believe Their Jobs Are on the Line if Customer Engagement Doesn't Satisfy Digitally Demanding Consumers; Only 10 Percent Can Measure Financial Impact More

May 16, 2018

Tech Site

A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting that they weren’t fully realising the revenue potential of customers (a further 10% weren’t even sure how to answer). This compares badly to the 76% who admitted the same deficiency in a similar poll 10 years ago leading the CMO Council to declare the industry to be mired in a ‘decade-long rut’. More

May 16, 2018

MediaPost

No wonder chief marketing officers have such stressful lives. Over three-fourths of all brands are failing to realize the full revenue potential of their existing customers, and little more than a tenth are succeeding at it, according to Gaining Traction With Every Digital interaction, a paper by the CMO Council and Sendwithus. Of the executives polled, for example, 36% believe transactional emails are an opportunity to reinforce relationships. But 30% deploy them only to affirm choices, not to further relationships. And 12% are struggling to align the teams that work on them. More

May 16, 2018

Media Avataar

Joint Study by the CMO Council and Sendwithus Reveals Marketers Are Spending More Time in Meetings About Collaboration Than Growing Relationships With Customers Looking to More Deeply Engage With Brands. Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure. More

May 16, 2018

Marketing Industry News

A new report conducted by the CMO Council and Sendwithus has shone a light on the deficiencies under which many marketers still labour when attempting to maximise their revenues, with 77% admitting that they weren’t fully realising the revenue potential of customers (a further 10% weren’t even sure how to answer). This compares badly to the 76% who admitted the same deficiency in a similar poll 10 years ago leading the CMO Council to declare the industry to be mired in a ‘decade-long rut’. More

GOLD'S GYM

Dave Reiseman

Chief Marketing Officer

Gold's Gym, the world's trusted fitness authority, has promoted Dave Reiseman Chief Marketing Officer....

MITĂș

Rachel Garcia

Vice President, Marketing and Brand Strategy

Mitú, the leading digital media brand for Latino millennials, has appointed Rachel Garcia as Vice President, Marketing...

BANK OF IRELAND

Henry Dummer

Chief Marketing Officer

Bank of Ireland has appointed Henry Dummer as its Chief Marketing Officer, a new role at the bank.

FORESTERS FINANCIAL

David Longfritz

Global Chief Marketing Officer

Foresters Financial, an international financial services provider, is pleased to announce the appointment of David Longfritz as it...