39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Insight, Experiences and Value to Brands More

May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals More

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase More

May 21, 2018

Martech Series

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase. Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. More

May 21, 2018

Bizcommunity

Leaders have followers, and nowhere is that more evident than the global e-commerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50% of the nearly $500 billion spent by North American consumers online.New research by the Chief Marketing Officer (CMO) Council – entitled 'Ingenuity in the Global eCommerce Community' – explores how the massive scale, data quality and customisation capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. Digital commerce accounts for about 10% of the $5 trillion in total annual sales across all retail channels. More

May 21, 2018

Hospitality Net

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based on Precision, Personalization, Persuasion and Perfection to Multiply Purchase.New research by the Chief Marketing Officer (CMO) Council—entitled "Ingenuity in the Global eCommerce Community"—explores how the massive scale, data quality and customization capability of online marketplaces are bringing new levels of customer insight, enriched experiences and added value to brands. Digital commerce accounts for about 10 percent of the $5 trillion in total annual sales across all retail channels. More

May 18, 2018

[A]List Daily

According to a report by the CMO Council released on Monday, seeing which way the wind is blowing in the dawn of the digital retail age is just one of a number of hurdles marketers have to face. Fifty-six percent of respondents in the CMO Council’s report titled “Ingenuity in the Global eCommerce Community” said that eCommerce is revolutionizing and reinventing the global retail marketplace and 43 percent say it challenges brands to evolve across all channels and markets. While views on eCommerce were positive overall, 14 percent said that it complicates relationships with traditional retail partners. More

MALAYSIA AIRLINES

Arved von zur Muehlen

Chief Marketing Officer

Arved von zur Muehlen has been promoted by Malaysia Airlines as Chief Marketing Officer after serving two years as its Chief ...

WELLSPRING

Chris Townsend

Chief Marketing Officer

Wellspring, a leader in innovation management software, announced Chris Townsend will be joining the company as Chief Ma...

MEDAVAIL

Will Misloski

Chief Marketing Officer

MedAvail welcomed Will Misloski as Chief Marketing Officer. ...

BARCOM

Dale Conerly

Vice President of Marketing and Sales

Barcom, a leading provider of data collection automation solutions for warehouse and manufacturing markets, promotes Dale Conerly ...