39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jun 11, 2019

LACK-LUSTER LOCALIZATION PROMPTS CHIEF MARKETERS TO RE-EXAMINE GLOBAL OPS AND REALIGN AGENCY DYNAMICS

CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Op More

Jun 4, 2019

LIVE DATA IS NOW THE LIFEBLOOD FOR TELCO VALUE CREATION

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report More

Mar 21, 2019

CHIEF MARKETERS IDENTIFY STRATEGIC AREAS OF FOCUS FOR 2019

CMO Council Outlook + Intention Audit Reveals Member Priorities and Challenges Range From Doing More with Digital to Maximize How People, Pr More

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advan More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading C More

Jun 18, 2019

Agility PR

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, person More

Jun 17, 2019

Wall Street Journal

The Magic Number: 17%. The share of senior marketers who say they're in lockstep with their agencies across strategy, structure and executio More

Jun 17, 2019

Marketing Charts

Are brands confident in how they serve them? Unfortunately, a survey from CMO Council and Worldwide Partners of more than 350 global ma More

Jun 15, 2019

HispanicAd

According to the CMO Council’s new report, Reshaping Global Engagement Operations, today’s customer is seeking security, service More

Jun 14, 2019

Marketing Dive

Marketing operations structures may be getting in the way of connecting brands to customers due to a battle between organizations' drive for More

VARSITY TUTORS

Adam Weber

Chief Marketing Officer

Varsity Tutors, the Live Learning Platform that connects students and professionals with more than 40,000 experts, today announced...

SESAME WORKSHOP

Samantha Maltin

Chief Marketing Officer

Samantha Maltin has been named Chief Marketing Officer at Sesame Workshop, the nonprofit media and educational organization behind...

NETFLIX

Jackie Lee-Joe

Chief Marketing Officer

Netflix has appointed former BBC Studios exec Jackie Lee-Joe as Chief Marketing Officer.

PALO ALTO NETWORKS

Jean English

Chief Marketing Officer

Palo Alto Networks, the global cybersecurity leader, today announced the appointment of marketing veteran Jean English to the posi...

NBA

Kate Jhaveri

Chief Marketing Officer

The National Basketball Assn. has appointed Kate Jhaveri as their new Chief Marketing Officer. 

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