39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Oct 10, 2017

CONSUMER DURABLE MANUFACTURERS LESS COMMITTED TO PRODUCT OWNERSHIP AND AFTERMARKET SERVICE THAN RETAIL PARTNERS

CMO Council Research Reveals Disparities in Revenue and Customer Relationship-Building Opportunities as Manufacturers and Retailers Struggle to Drive Profitable Post-Purchase Experiences More

Sep 25, 2017

MARKETERS TAKING ACTIVE STEPS TO SAFEGUARD DIGITAL ADVERTISING AS PROGRAMMATIC MEDIA BUYING RAISES CONSUMER CONCERNS

CMO Council Releases Milestone Report on State of Digital Brand Advertising Based on Consumer Response and Marketer Reactions to Issues With Automated Ad Placement More

Sep 19, 2017

SALES AND MARKETING NEED TO STEP UP AND OWN ORGANIZATION-WIDE CUSTOMER EXPERIENCE STRATEGY SAYS NEW CMO COUNCIL STUDY

Research Reveals Gaps in Customer Intelligence and Experience Delivery Limiting Opportunities to Grow Revenue and Empower the Customer-Centric Enterprise More

Aug 30, 2017

CMO COUNCIL PREDICTS BRAND AND TELCO PARTNERING WILL DRIVE OMNI-CHANNEL MARKETING EFFECTIVENESS GLOBALLY

Milestone Research of Telco and Brand Marketing Leaders Reveals Strong Interest in Strategic Partnering Around Customer Insight, Engagement and Revenue Growth More

Dec 12, 2017

Search Engine Land

SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. More

Dec 11, 2017

WWD

Adrián Fernández, general manager at Pantone, explains how color can be tamed while also being responsive. More

Dec 11, 2017

Total Retail

Retailers have mastered the art of curating a superior customer experience up to the point of purchase, but new research indicates they're missing the mark when it comes to delivering the superior aftermarket experience today’s customer expects and, as importantly, they're missing out on new revenue opportunities. More

Dec 11, 2017

Marketing Dive

Recent changes Google has made to YouTube in order to establish a stronger net of brand safety are impacting the livelihood of the site's content creators. More

LEGOLAND FLORIDA RESORT

Gillian Smith

Vice President of Marketing and Sales

Gillian Smith, an award-winning marketing executive, has joined LEGOLAND® Florida Resort as its Vice Presi...

HILTON

Kellyn Smith Kenny

Senior Vice President of Chief Marketing Officer

Hilton has appointed Kellyn Smith Kenny as Senior Vice President of Chief Marketing Officer.

WINC

George O’Neil

Chief Marketing Officer

Winc (formerly Staples) has appointed its first Chief Marketing Officer, George O’Neil. 

PANDORA

Aimée Lapic

Chief Marketing Officer

Aimée Lapic will join streamer Pandora as of Chief Marketing Officer, effective Dec. 13.