39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Sep 5, 2018

MARKETING LEADERS EMBRACE GDPR AS PATH TO TRUST AND IMPROVED EXPERIENCES AS COMPLIANCE LAGGARDS SHIRK RESPONSIBILITY AND FAIL TO CHAMPION CHANGE

CMO Council Study Points to Opportunities, Responsibilities and the Realities of Customer Data Protection and Customer Engagement in a Post- More

Jul 10, 2018

NEW RESEARCH HIGHLIGHTS AI’S EMERGING ROLE AS CATALYST FOR HARVESTING AND UNIFYING DISPARATE DATA ESSENTIAL TO CUSTOMER ENGAGEMENT

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued More

May 24, 2018

CMO COUNCIL REVEALS HOW BIG ECOMMERCE COMMUNITIES ARE ADVANCING DIGITAL MARKETING UPTAKE BY BRANDS

Cover Story in CMO Council's PeerSphere Magazine Delves Into New Research Findings Around How Online Marketplaces Bring Greater Customer Ins More

May 23, 2018

NEW STUDY REVEALS CMO PATH TO PUSH BEYOND TRADITIONAL BRAND STORYTELLER ROLE AND FULLY EMBRACE GROWTH DRIVER MANDATE AND REVENUE STRATEGY LEADERSHIP

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond More

May 21, 2018

GLOBAL ECOMMERCE COMMUNITIES INSPIRING BRANDS TO RETHINK AND REINVENT GO-TO-MARKET STRATEGIES

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of More

Sep 19, 2018

Modern Marketing Today

According to new research from the CMO Council and Deloitte sheds light on the changing role of the CMO from chief brand build and storytell More

Sep 19, 2018

Diginomica

GDPR is a wakeup call to marketing and beyond – and not just those with business ties to Europe. Barb Mosher Zinck muses on fresh data More

Sep 19, 2018

McLellan Marketing Group

The CMO Council leveraged insights to create 5 key plays all growth-driving CMOs should have in their strategic playbook. These growth leade More

Sep 17, 2018

Chief Marketer

When it comes to key skills driving the growth agenda, CGOs put more emphasis on data and intelligence analysis and market insights and know More

Sep 14, 2018

MediaUpdate

According to the CMO Council, marketers 'plays' – common goals, mandates and approaches – provide a glimpse of how today&rs More

ZALORA

Elias Pour

Chief Marketing Officer

ZALORA has appointed Elias Pour as chief marketing officer. 

TRIMEDX

LeAnne Hester

Chief Marketing Officer

TRIMEDX, a leader in clinical engineering and clinical asset management services, has named LeAnne Hester chief marketing officer....

BODEN

Gav Thompson

Chief Customer Officer

Boden has appointed Gav Thompson as Chief Customer Officer. 

BETHEL UNIVERSITY

Michael Vedders

Chief Marketing Officer

The Bethel University Board of Trustees recently named Vedders chief marketing officer.

BURTON SNOWBOARDS

Sarah Crockett

Chief Marketing Officer

Burton is welcoms Sarah Crockett as the company's new Chief Marketing Officer.