39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jun 13, 2017

HALF OF CONSUMERS COULD DEFECT FROM BRANDS WHOSE ADS APPEAR NEAR OFFENSIVE CONTENT

CMO Council Survey of 2,000 Adult Consumers in the U.S., Canada and U.K. Reveals That 48 Percent Will Abandon Even Brands They Love If Their Ads Run Alongside Objectionable Online Content More

Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption More

Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Jun 22, 2017

Marketers by AdLatina

De hecho, según una encuesta que llevó a cabo el CMO Council a 2.000 personas en Estados Unidos,Canadá y el Reino Unido, la gente cree más en otras fuentes que en Facebook, Twitter o Instagram. Losamigos, la televisión, los motores de búsqueda y los periódicos, hoy por hoy, son más confiables. More

Jun 21, 2017

MarketingOops!

According to a survey conducted by the CMO Council and the Dow Jones, the most offensive consumer behavior was fraudulent or misleading advertising. The survey was conducted to collect data from consumers in North America. Of these, 22.6% said that what they did not like about marketing their brands was misleading ads, fake ads, or scams, followed by 11.3% of ads that were annoying and 11.2% of them. In addition, employees who are unable to provide product information also participate. More

Jun 20, 2017

PACEDm

According to a recent study from The CMO Council, however, this could be causing a lot of damage to many brands. The survey looked at how a variety of negative ad experiences will impact consumers and their opinions of brands. 37% said that if they see an advertisement near ‘objectionable’ content, they will lose trust in that brand, and it can change the way they think about the brand, even to the point of whether or not they will make a decision to buy. More

Jun 19, 2017

Media Sales Today

Earlier this month, in a widely reported move, both Delta and Bank of America pulled their sponsorship from the New York City-based Free Shakespeare in the Park production of Julius Caesar. The companies were worried about the political angle the production was taking and potential brand damage. Their response to the situation reinforces the latest research from the CMO Council. Titled, Brand Protection From Digital Content Infection, the research focuses on how consumers react to what brands do. More

PROXIBID

Damon Peters

Chief Marketing Officer

Proxibid appointed Damon Peters to their executive staff as Chief Marketing Officer, a new role within the company.

HIRERIGHT

Kathleen Delaney

Vice President of Marketing and Product

HireRight has named Kathleen Delaney as its Vice President of Marketing and Product.

SPEEDCAST INTERNATIONAL LIMITED

Toni Lee Rudnicki

Vice President of Global Marketing

Speedcast International Limited announced the appointment of Toni Lee Rudnicki as Vice President of Global Marketing.

L'ORéAL CANADA

Stéphanie Binette

Chief Marketing Officer

L'Oréal Canada has appointed Stéphanie Binette to the strategic position of Chief Marketing Officer, effective Augus...