39 percent of marketers believe their investments have met expectations in select areas, such as measurement and customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics and organizational capabilities that impact customer experiences at the front end. CMO.COM

Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 More

Dec 6, 2016

REVENUE GROWTH TOP DELIVERABLE FOR CHIEF MARKETERS IN 2017

Lack of Focus on Critical Analytics and Strategies for Greater Value and Return Could Challenge Success, Reveals New CMO Council Study With Deloitte More

Mar 23, 2017

KO Marketing

Marketers are gathering more customer data, but research suggests that they are not capitalizing on new opportunities with this information in real-time. More

Mar 23, 2017

Marketing Directo

Aunque los consumidores están más conectados que nunca (y se mueven en varios canales simultáneamente), lo cierto es que los marketeros son incapaces (aún) de seguir la pista adecuadamente a sus comportamientos online y offline. More

Mar 22, 2017

CMO.com, IDG

New CMO Council study reveals execution gap as omni-channel customers look for more connected experiences More

Mar 22, 2017

WARC

Even though consumers are more connected than ever before, just 7 percent of marketers say they are able to deliver real time, data-driven engagements across both offline and digital touchpoints. More

MULTILOTTO

Natalie Harrison

Chief Marketing Officer

Multilotto’s ongoing expansion has gathered pace with the announcement that Natalie Harrison has been appointed Chief Market...

HIAB

Nikolaus Scheurer

Vice President of Marketing and Communications

Hiab, part of Cargotec, has appointed Nikolaus Scheurer as Vice President, Marketing and Communications.

FRONTPOINT

Mark Weninger

Chief Marketing Officer

Frontpoint names Mark Weninger as CMO.

AMAWATERWAYS

Silvia Andreotti

Head of Marketing

A former Norwegian Cruise Line marketing manager has joined AmaWaterways in the UK. Silvia Andreotti has been named as head of mar...