39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Sep 22, 2020

MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE

New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Cu More

Sep 16, 2020

New Report Finds That Brand Leaders Are Seeking More Media Cohesion

New CMO Council research provides insight on creating more effective integration between public relations and marketing More

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources More

Sep 22, 2020

Cision PR Newswire

Recent CMO Council research highlights that three out of four senior marketing leaders feel their jobs could be on the line if CX strategies More

Sep 22, 2020

espaciodircom

New research, developed by the CMO Council and titled Bridging the Marketing and Communications Gap: Fostering Cohesion in the Age of Custom More

Sep 18, 2020

Chief Marketer

A recent CMO Council study looks at ways in which brand leaders are unifying the two departments during these tumultuous times. The report s More

Sep 17, 2020

BIZcommunity

The new report details the best practices and technologies for overcoming the challenges that brand leaders face when aligning marketing and More

Sep 17, 2020

marketingdirecto

Marketing and public relations (PR) teams within companies should soon be perfectly aligned, while the tasks carried out by both parties are More

AMERILIFE

Ovidio Vitas

Chief Marketing Officer

AmeriLife Group, LLC ("AmeriLife"), the national leader in marketing and distributing life, health and retirement solutions, today...

EASYVISTA

Nancy Louisnord

Chief Marketing Officer

EasyVista Inc., a leading provider of enterprise service management and self-help solutions, announced that Nancy Louisnord has jo...

UNBABEL

Sophie Vu

Chief Marketing Officer

Unbabel, the AI-powered, human-refined translation platform that enables multilingual customer service at scale, announced the app...

GATEWAY HEALTH

Shelley Risk

Chief Marketing Officer

Gateway Health LLC ("Gateway Health"), whose subsidiary, Gateway Health Plan, Inc. is a leading managed care organization dedicate...

UNCLE JULIO’S

Dan Wheeler

Chief Marketing Officer

Uncle Julio’s Restaurant Group appointed industry marketer and innovator Dan Wheeler as Chief Marketing Officer. Wheeler bri...

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