39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just More

Dec 12, 2018

COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL

CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Stud More

Nov 20, 2018

CMO COUNCIL PARTNERS WITH AUSTRALIAN MARKETING INSTITUTE

Over 60,000 Marketers Offered Access to Global Thought Leadership Content More

Nov 5, 2018

CMO COUNCIL LAUNCHES NEW DESTINATION FOR MARKETING INSIGHTS AND INFORMATION

Insights Center Features Globally Curated News, Facts and Insights for The Modern Global Marketer More

Sep 27, 2018

CMO COUNCIL EXPLORES STATE OF MARTECH WITH DOMAIN EXPERTS

Nearly 7,000 Solutions Bring Confusion, Complexity and Technical Challenges More

Jan 10, 2019

ClickZ

Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfie More

Jan 7, 2019

AdWeek

According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectio More

Dec 19, 2018

MarTech Series

According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,&rd More

Dec 18, 2018

AList Daily

Social media channels offer a real-time look into consumer experience, but many European brands don’t bother to listen, according to t More

Dec 18, 2018

Exhibitor Online

Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europ More

MOD PIZZA

Mark Shambura

Chief Marketing Officer

MOD Super Fast Pizza, announces the appointment of Mark Shambura as its chief marketing officer.

SALLIE MAE

Donna Vieira

Chief Marketing Officer

Donna Vieira Named New Chief Marketing Officer for Sallie Mae. 

SITEL

Martin Wilkinson-Brown

Chief Marketing Officer

Sitel Group, one of the largest customer experience management companies in the world, announces that Martin Wilkinson-Brown ...

PAYPAL

Allison Johnson

Chief Marketing Officer

PayPal announces the appointment of Allison Johnson as their new Chief Marketing Officer.

FORCEPOINT

Matt Preschern

Chief Marketing Officer

Global cybersecurity leader Forcepoint announces that veteran technology marketing executive Matt Preschern has joined the company...

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