39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Jun 11, 2020

CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN

A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More

May 28, 2020

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More

May 18, 2020

CMO COUNCIL ANTICIPATES WIDE-RANGING CHANGES TO MARKETING SPEND AND AGENCY RELATIONSHIPS

Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources More

Mar 31, 2020

81 PERCENT OF BRANDS STRUGGLE TO MEET CONSUMER DESIRE FOR PERSONALIZED ENGAGEMENT—FAIL TO ACT IN THE MOMENT OF NEED, CMO COUNCIL STUDY FINDS

Marketing leaders share advice for gleaning timely, actionable insights to drive sales and loyalty More

Mar 30, 2020

CMO COUNCIL GIVES LOW-COST ACCESS TO GLOBAL ONLINE KNOWLEDGE CENTER TO HELP MARKETERS TAP EXPERT INSIGHTS IN DEALING WITH GLOBAL CRISIS

Global Library of Best Practice Content and Real-Time Market Data Can be Sourced for Just $95 as Marketers Struggle to React, Adapt and Reco More

CARTAMUNDI

Ann Viaene

Global Chief Marketing Officer

Cartamundi has appointed its first global Chief Marketing Officer in the form of Kraft Foods’ former director of chocolate b...

CRIMSON GLOBAL ACADEMY

AJ Tills

Chief Marketing Officer

Former Uber executive, AJ Tills, has returned to New Zealand as the first appointed Chief Marketing Officer (CMO) of Crimson Globa...

6CONNEX

Luiz Martins

Chief Marketing Officer

Martins comes with extensive sales experience in technology, according to a news release from San Antonio-based 6Connex, a cloud-b...

EVEREST

Kristi Heuring

Chief Marketing Officer

Everest, the online marketplace for the shooting sports industry, announced that Kristi Heuring has been appointed to th...

OPEN RAVEN

Rob Markovich

Chief Marketing Officer

With more than 20 years of success as a senior marketing leader, advisor and repeat entrepreneur, Rob Markovich is responsible for...

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