39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption More

Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 More

May 8, 2017

Adweek

Stop marketing and start engaging. More

May 5, 2017

SMM

“Sell more. Sell faster.” Surely you heard some variation of that directive during 2017 sales kickoff season. The question is, how? More

May 1, 2017

Baseline

A significant number of global marketers said that even though they have ample access to customer-related data, their current technology resources make it difficult to use that data to make decisions in real time, according to a recent survey from the Chief Marketing Officer (CMO) Council and RedPoint Global. More

Apr 29, 2017

Columbia Daily Tribune

CX and CEM – customer experience and customer experience management (or measurement) – are hot concepts right now, but their definition remains murky to many marketers. More

JC PENNY

Marci Grebstein

Chief Marketing Officer

JC Penney has named a new CMO. The Texas-based retailer has tapped Marci Grebstein as exec VP-chief marketing officer.

READY PAC FOODS

Galit Feinreich

Chief Marketing Officer

Ready Pac Foods has announced the promotion of Galit Feinreich to Chief Marketing Officer.

CIENCE

Eric Quanstrom

Chief Marketing Officer

CIENCE, has hired Eric Quanstrom as the company’s new CMO.

FIJI AIRWAYS

Marc Cavaliere

Chief Marketing Officer

Fiji Airways has appointed Marc Cavaliere as chief marketing officer.