39 percent of marketers believe their investments have met expectations in select areas, such as measurement and customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics and organizational capabilities that impact customer experiences at the front end. CMO.COM

Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 More

Dec 6, 2016

REVENUE GROWTH TOP DELIVERABLE FOR CHIEF MARKETERS IN 2017

Lack of Focus on Critical Analytics and Strategies for Greater Value and Return Could Challenge Success, Reveals New CMO Council Study With Deloitte More

Sep 30, 2016

CHIEF MARKETERS CHALLENGED TO GROW OR PUSHED TO GO

Cover Story in Latest Issue of CMO Council eJournal Highlights Steps CMOs Are Taking to Become Change Agents, Growth Drivers and Customer Experience Champions More

Aug 30, 2016

NEW RESEARCH HIGHLIGHTS PET PEEVES OF TRAVELERS AND WAYS TO CARE LESS ABOUT TRAVEL STRESS

Adept Travelers are Doing More Trip Planning, Taking Out Insurance and Seeking Perks and Privileges That Improve the Travel Experience More

Jan 24, 2017

IT Pro Marketing

When talking about digital marketing, eventually "digitization of marketing", it is becoming more common to mention CMO (Chief Marketing Officer). It was CIO (Chief Information Officer = Chief Information Officer) who had mainly appeared in discussion related to digitization so far. But now that role has the impression of moving to CMO. More

Jan 10, 2017

MarketingProfs

Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. More

Dec 22, 2016

CXOToday.com

Marketers are struggling to deliver on the big promise of true omni-channel alignment across both digital and physical worlds, according to a study by the Chief Marketing Officer (CMO) Council. More

Dec 21, 2016

MLM Digest

According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion." More

CHURCH'S CHICKEN

Hector Munoz

Chief Marketing Officer

Church’s Chicken has named Hector Munoz, the former Popeyes Louisiana Kitchen CMO, as its new chief global marketing officer...

RETURN PATH

Daniel Incandela

Chief Marketing Officer

Email marketing solution provider Return Path has promoted Daniel Incandela to the position of Chief Marketing Officer.

ZEE ENTERTAINMENT ENTERPRISES

Prathyusha Agarwal

Chief Marketing Officer

Zee Entertainment Enterprises Ltd (ZEEL) has appointed Prathyusha Agarwal as Chief Marketing Officer.

LEGG MASON

Felicity Nicholson

Head of Marketing

The new Head of Marketing, Felicity Nicholson, will be responsible for the strategic marketing and communications programs for Leg...