39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Nov 21, 2019

CMO COUNCIL APPOINTS REGIONAL DEVELOPMENT OFFICER FOR EUROPE

Manuel Huettl Appointed SVP to Lead Operational Expansion from Office in Munich; Will Head Localization, Member Engagement, Content Distribu More

Nov 20, 2019

B2B MARKETERS DEMAND THIRD-PARTY PROVIDERS BRING MORE COMPLIANCE TO LEAD MARKETING SCIENCE

New CMO Council Research Finds Irresponsible Lead Gen Vendors Put Brands at Financial, Legal and Reputational Risk More

Oct 31, 2019

CMO COUNCIL APPOINTS TOM KANESHIGE HEAD OF CONTENT

Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel Content More

Oct 22, 2019

TOO MANY MARKETERS HAVE COIN-OPERATED VIEW OF CUSTOMERS REVEALS STUDY ON RELATIONSHIP BUILDING AND EMOTIONAL LOYALTY

New CMO Council Research Finds Marketers Are More Focused on Transactional Relationships with Customers Rather Than Building Lasting, Emotio More

Oct 15, 2019

NEW GROWTH GUIDANCE CENTER LAUNCHES WITH STRATEGIC BRIEF ON HOW TO INNOVATE AND SCALE PERFORMANCE

CMO Council and BPI Network Team with Frost & Sullivan to Deliver Real-Time Transformational Growth Insights to Business Leaders More

JUSTFAB

Daria Burke

Chief Marketing Officer

TechStyle Fashion Group, the global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, Just...

CHEETAH DIGITAL

Richard Jones

Chief Marketing Officer

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces the appointment of Richa...

AVALARA

Jay Lee

Chief Marketing Officer

Avalara, a leading provider of cloud-based tax compliance automation for businesses of all sizes, today announced the appointment ...

NETAPP

James Whitemore

SVP & Chief Marketing Officer

NetApp (NASDAQ: NTAP), the data authority for hybrid cloud, today announced the appointment of James Whitemore as SVP and Chief ...

TOPGOLF ENTERTAINMENT

Stuart Foster

Chief Marketing Officer

Topgolf Entertainment Group, a global sports and entertainment community, hired Stuart Foster as Topgolf's U.S. Venues Chief Marke...

CMO COUNCIL SUBSCRIPTIONS