39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Apr 18, 2017

MANY COMPANIES LAGGING IN INDUSTRIAL IOT READINESS

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption More

Mar 21, 2017

GAPS AND FRAGMENTATION PLAGUE MARKETERS LOOKING TO DELIVER SEAMLESS ENGAGEMENTS TO CONNECTED CUSTOMERS

New CMO Council Study Finds Strategy and Execution Gap Widens; Engagement and Data Systems Lag as Omni-Channel Customers Look for More Connected Experiences More

Mar 16, 2017

INNOVATION OF THINGS PUSHES CHIEF MARKETERS TO EVOLVE

Cover Story in Latest Issue of CMO Council eJournal Highlights Challenges and Benefits Facing Marketers Looking to Effectively Leverage IoT in Their Product and Service Offerings More

Dec 13, 2016

CHIEF MARKETERS NOT SATISFIED WITH STATE OF OMNI-CHANNEL ENGAGEMENT

New CMO Council Report Reveals Marketers Plan to Focus on Online-Offline Connected Experiences in 2017 More

Apr 3, 2017

CMS Wire

Marketers are far less data-savvy than they may think. More

Mar 27, 2017

Chief Marketer

The growth of companies that market products to consumers is strikingly anemic compared to the mountains of dollars spent on marketing and advertising. More

Mar 27, 2017

Bulldog Reporter

Even though today’s omnichannel customers are more connected than ever before, many companies are failing to keep pace with their expectations for frictionless experiences, despite the multitude of data, analytics and engagement systems currently in place, according to new research from the CMO Council and RedPoint Global. More

Mar 24, 2017

Adweek

Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face More

SUBWAY

Karlin Linhardt

Senior Vice President of Marketing

Karlin Linhardt has been named Subway’s new senior vice president of marketing for North America.

TELIT

Shawn Reynolds

Chief Marketing Officer

Telit, a global enabler of the Internet of Things (IoT), today announced that Shawn Reynolds has joined the company as Chief Marke...

TRUSONA

Karen Dayan

Chief Marketing Officer

Trusona, the leader in simply secure identity authentication, today announced the addition of Karen Dayan as Chief Marketing Offic...

TIM BRASIL

Daniel Cardoso

Chief Marketing Officer

TIM Brasil has selected Daniel Cardoso as its new Chief Marketing Officer.