39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM

Feb 26, 2019

CHIEF MARKETERS WORRY CUSTOMER DATA SCIENCE RELIANCE MIGHT DETRACT FROM A HUMANIZED BRAND EXPERIENCE

CMO Council Research Lists Amazon, Starbucks and Apple as Leaders in Guiding the Customer Journey and Using Experience for Competitive Advan More

Jan 29, 2019

TELCO MARKETERS REPORT BIG APPETITE FOR LIVE DATA INSIGHTS TO ADD CUSTOMER VALUE AND MORE RELEVANT DIGITAL SERVICES

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading C More

Jan 23, 2019

GLOBALFLUENCY TEAMS WITH AI LEADER AGGREGAGE TO BRING CUSTOMIZED CONTENT CURATION AT SCALE TO ITS GLOBAL EXECUTIVE AFFINITY NETWORKS

CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On More

Dec 18, 2018

BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just More

Dec 12, 2018

COLLEGE STUDENTS TO BENEFIT FROM DONATION OF MARKETING INSIGHT SERVICE BY THE CMO COUNCIL

CMO Council to Gift Insight Center Subscription for Every New User Through December; Taps Academic Liaison Partners to Identify Global Stud More

Jan 10, 2019

ClickZ

Localization is a crucial piece of a larger personalization effort. A CMO Council study found that 63% of marketers are unsatisfie More

Jan 7, 2019

AdWeek

According to CMO Council study, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectio More

Dec 19, 2018

MarTech Series

According to the new CMO Council report, entitled “Turn Up The Volume: Rethinking Where and How Customer Voice Enhances Experience,&rd More

Dec 18, 2018

AList Daily

Social media channels offer a real-time look into consumer experience, but many European brands don’t bother to listen, according to t More

Dec 18, 2018

Exhibitor Online

Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europ More

TRI POINTE GROUP

Linda Mamet

Chief Marketing Officer

TRI Pointe Group, one of the top 10 largest public homebuilders in the United States based on equity market capitalization, announ...

TRUE FOOD KITCHEN

Shannon Keller

Chief Marketing Officer

True Food Kitchen announces the appointment of Shannon Keller as their first-ever Chief Marketing Officer.

ART VAN FURNITURE

Jeanette McNamara

Senior Vice President of Marketing

Art Van Furniture has promoted Jeanette McNamara to Senior Vice President of Marketing.

SABRA

Jason Levine

Chief Marketing Officer

Sabra is naming Jason Levine as its new Chief Marketing Officer.

WING STOP

Maurice Cooper

Chief Growth Officer and Experience officer

Wingstop Inc. has named Chief Marketing Officer Maurice Cooper to the new position of Chief Growth and Experience officer.

CMO COUNCIL SUBSCRIPTIONS