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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

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John Rossiter

EVP: Distribution and Networks, Sony Pictures Entertainment, Latin America

There is a growing appetite for diverse and localized content. More

POINT OF VIEW

The Sponsorship Consistency Conundrum for CMOs

By Kim Skildum-Reid

Your sponsorship strategy should be about establishing a consistent approach to sponsorship. More >

POINT OF VIEW

The Fallacy Of Persuasion

By Leslie Zane

The conscious persuasion model employed by marketers can actually alienate consumers. More >

Executive Perspective

Judy Gounden

Global Communications Officer, CMO Council Advisory Board: Africa

Marketing must manage the rate at which AI change is happening within organizations. More

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Celeste Thomas

Director - Head of Marketing OTC, Cipla South Africa

Authentic brands are built on a solid foundation of clear brand substance – rooted in purpose. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

POINT OF VIEW

Marketing Is At An Inflection Point

By Steven Gerber

The practice of persuading consumers to influence how they think, feel and behave is in the early stages of a seismic shift. More >

CMO BLOG

CMO Intentions 2024: Fueling Martech Innovation Through AI

By Donovan Neale-May

Our newest report, “CMO Intentions 2024,” examines opportunities and challenges impacting marketing planning and spend. More >

POINT OF VIEW

How Identity Resolution Will Replace Third-Party Cookies

By Tim Glomb

The end of third-party cookies signals a seismic shift in digital marketing. Identity resolution is one solution. More >