Overview - Expert Views - CMO Council™

Off The Record: Masked Marketer

April 07, 2021 by Tom Kaneshige

A former CMO of a large Asian electronics company experiences culture shock during the first days on the job. This masked marketer has lessons to share. More >

Hey CMO, Are You Crushing Your Quota?

March 31, 2021 by Tom Kaneshige

Marketers wanting to meet aggressive revenue targets will need new strategies, tactics, skills and the tenacious spirit of sales. More >

Interview

Scott Tilson

CEO,
Hookit

With in-person events out the window in 2020, how has sports marketing adapted?... More

MarTech Hangs In the Balance

March 19, 2021 by Tom Kaneshige

For MarTech’s sake, smart marketers have made a friend of IT. Are you one of them? More >

2020: Marketing leadership lessons from the hardest year

March 12, 2021 by Victoria Peppiatt

2020 was full of hard lessons, but as we move further along into 2021, we're seeing how all these pieces of wisdom are coming in handy. More >

Why Purpose is Profitable

November 24, 2020 by Cheryl Burgess

In a world full of distractions and disruption, marketers need to create un-disruptable bonds with their customers. More >

Jackson Jeyanayagam
VP, GM DTC
The Clorox Company

You need to think about where the business is today, where it needs to go tomorrow, and which capabilities need investments for growth in the future. Steven Schiller
Chief Executive Officer
Tropicale Foods