Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Get to Know

Kershnee Hermanus

Group Head: Digital Marketing & Brand Management, AECI Limited

Build depth before breadth, protect your credibility, and never underestimate the power of emotional intelligence. More

POINT OF VIEW

Five Ways to Protect Your Bottom Line in the Age of AI

By Joe Curcillo

Learn how to protect your bottomline from AI consequences. More >

POINT OF VIEW

CMOs Survived by Being Fearless

By Martyn Etherington

Organizations need CMOs who can translate strategy into execution, connect investment to outcomes, and align teams around a shared growth agenda. More >

Executive Perspective

Hussein M. Dajani

Group Chief Marketing & Customer Centricity Officer, Petromin Corporation

Exclusive insights from Cannes Lions and C-suite leaders on the frontlines of AI transformation. More

Executive Perspective

Greg Creed

Former CEO, YUM! Brands, Author: R.E.D. Marketing

Do marketers have a relevance issue? Innovative branding guru shares why many marketers may have lost the intuitive skills needed to sustain the essence of a great brand. More

Confessions of the World’s CMO Whisperer

CMO BLOG

How To Overcome Marketing’s Intelligence Gap

By Tom Kaneshige

The traditional role of marketers is quickly expanding from brand stewardship to data-driven profitable revenue growth. More >

Executive Perspective

Pieter de Villiers

CEO and Co-Founder, Clickatell

Donovan Neale-May talked with Pieter de Villiers on chat commerce and the rise of the conversationa More

POINT OF VIEW

Why Purpose-Led Storytelling Matters

By Marian Scala

Purpose done right is embedded in a brand’s strategy, operations, and culture. More >