Overview - Expert Views - CMO Council™

Five Ways to Accelerate Customer Centricity Success

by Giles Colborne

Customer Centricity is more than just having good customer service. It's about the way the entire company runs - from HR, to technology, to the product. See how and why you need to accelerate your customer-centricity success. More >

CMO BLOG

Darwinism of Data Systems

By Tom Kaneshige

Data marketing leaders say their systems can handle new data sources, new technology, new types of questions. Laggards, not so much. More >

Get to Know

Natasha Maharaj

Director of Marketing
Distell Southern Africa BU

Meet the forward-thinking marketing leader for Distell ZA, and how she manages to keep an authentic human connection despite the constant digital advancements. More

POINT OF VIEW

What's Wrong With Purpose? How Do You Fix It?

by Saul Betmead

If you are building a company's purpose, ESG must be integral. The jury is still out that it's more of a moral argument than an absolute commercial one – is this the right thing to do? More >

CMO BLOG

European Content Managers Face Freelancer Shortage

By Tom Kaneshige

Content managers value reliability in their freelance copywriters over writing skills and price, says a Contentoo report. Check out this and other findings. More >

Get to Know

Anil Malhotra

CMO
Bango

Meet the innovative Marketing leader's take on shifts impacting customer and competitive dynamics in More

Marketing in 2021: navigating through change Judith Aquino spoke with Donovan Neale-May, founder and executive director of the Chief Marketing Officer Council, about the biggest challenges — and opportunities — facing marketers today. Listen to podcast

CMO BLOG

Data Moving At the Speed of Disruption

By Tom Kaneshige

By closing the gaps between data, insights and action, CMOs can spot sudden changes in market and customer behavior and get ahead of disruptions. More >

Interview

Russ Somers

CMO
Lytho

Meet the creative leader and his take on the vector of marketing in the future and how he leverages More

POINT OF VIEW

Combining Raw Data and Marketing Intuition as an Efficient Recipe for Progress

by Steve Hawky

Many marketers in the era of data-driven marketing put raw data in charge and anticipate it to guide them to success, but it may miss important human interest areas in your marketing strategy. More >

Five Ways to Accelerate Customer Centricity Success

by Giles Colborne

Darwinism of Data Systems

By Tom Kaneshige

Natasha Maharaj

Director of Marketing Distell Southern Africa BU

What's Wrong With Purpose? How Do You Fix It?

by Saul Betmead

European Content Managers Face Freelancer Shortage

By Tom Kaneshige

Anil Malhotra

CMOBango

Data Moving At the Speed of Disruption

By Tom Kaneshige

Russ Somers

CMOLytho

Combining Raw Data and Marketing Intuition as an Efficient Recipe for Progress

by Steve Hawky

Director of Marketing
Distell Southern Africa BU

CMO
Bango

CMO
Lytho