Overview - Expert Views - CMO Council™

How Are You Doing?

January 14, 2021 by Kate Stephani

Here are three ways to check in with yourself and make sure you’re optimizing this time at home, rather than simply biding your time until you can return to the office. More >

2021 Disruptive Marketing Means Disaffecting Millions

January 06, 2021 by Tom Kaneshige

Marketers shell-shocked from last year probably want to play it safe this year. But this would be a big mistake. The battle cry for 2021: Disrupt the status quo! More >

Interview

Jake Beniflah

Executive Director,
Center for Multicultural Science

Meet the diversity-driven Executive Director of the Center for Multicultural Science, Jake Beniflah ... More

Jackson Jeyanayagam
VP, GM DTC
The Clorox Company

You need to think about where the business is today, where it needs to go tomorrow, and which capabilities need investments for growth in the future. Steven Schiller
Chief Executive Officer
Tropicale Foods

Report

NOVEMBER 17, 2020

How Covid Has Changed The Channels Of Engagement

Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere ... More

Getting it Done in 2021
The CMO Council seeks your views on seven important questions regarding your strategic marketing intentions. Take Survey

Report

SEPTEMBER 16, 2020

Bridging the Gap for Comms and Marketing

Digital media now singularly impacts buying decisions and how consumers feel about brands, only amplifying the importance of consistent messaging across media channels, yet too many brands are dissatisfied with their earned media performance ... More