Overview - Expert Views - CMO Council™

When AI Behaves Badly

September 08, 2021 by Tom Kaneshige

If Facebook’s AI can make an “unacceptable error” and embarrass the brand, what does this mean for the rest of us? Don’t give up on AI just yet. More >

POINT OF VIEW

CMOs as Futurists to Navigate the Metaverse

August 27, 2021 by Rahul Mudgal

Getting to the bottom of what all this "metaverse" talk is all about. More >

Interview

Edith Wong

CMO,
Invest Hong Kong

Meet the knowledgeable, passionate and digitally-savvy CMO of one of Hong Kong's leading foreign investment liaisons. .... More

CMO BLOG

Breakthrough in the CMO-CIO Relationship

August 18, 2021 by Tom Kaneshige

With so much riding on MarTech, companies can no longer wait for CMOs and CIOs to slowly work out their differences. The relationship must be righted now. More >

POINT OF VIEW

New Survey Data Proves Social Media Ad Engagement Leads to Purchases

August 20, 2021 by Alon Leibovich

A recent BrandTotal survey reveals the truth behind customers' engagement with social media ads. More >

Interview

Kaushal Doshi

Chief Customer Experience Officer
Al Fardan Exchange

Get to know the tenacious leader creating frictionless currency exchange experiences for customers a... More

Jake Beniflah
Executive Director
Center for Multicultural Science

Marketing in 2021: navigating through change Judith Aquino spoke with Donovan Neale-May, founder and executive director of the Chief Marketing Officer Council, about the biggest challenges — and opportunities — facing marketers today. Listen to podcast

CMO BLOG