Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Get to Know

Anood Haddad

Head of Marketing & Research, MEA, JLL

Effective collaboration with different lines of business and management peers provides results. More

CMO BLOG

Measuring Marketing Performance Propulsion

By Tom Kaneshige

Learn how marketing and finance overcame differences and built a healthy relationship at The Vitamin Shoppe. More >

CMO BLOG

Complex CMO Reality Changes Role

By Louise Burgers

Consumer concerns and complex challenges for CMOs in matching marketing magic to current reality is part of the marketer’s modified mandate moving into 2024. More >

POINT OF VIEW

Uncover the Power of Always-on Attribution with Real-time Media Optimization

By Dave Murray

Modern attribution technology, when used effectively, is helping advertisers measure and improve media performance. More >

Get to Know

Devendra Shivhare

Director: Marketing Technology, Coca-Cola Company

Delivering innovative solutions that resonate with both clients and consumers. More

The Role and Mandate of the CMO in Digital Transformation with Donovan Neale-May “Let’s Talk Digital” welcomes Donovan Neale-May to explain how marketing has affected the transformation of digital-first organizations. Listen to podcast

Required Reading

Small Business Booster Strategies

By Louise Burgers

The start-up market is growing annually, with 33.2 million small businesses in existence across the U.S. But 20% of all new businesses close within year one... More >

Executive Perspective

Kathryn Sakalis

Marketing Consultant, Thinkworx

There is a renewed focus on optimizing customer conversions, as budgets remain stretched. More

CMO BLOG

Rise of the Customer-Intuitive Enterprise

By Donovan Neale-May

The need for CMOs to deliver on the value of data in a customer-first culture is key to assuring both revenue and enduring relationships. More >