Peer-Powered Insights

EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

Executive Perspective

Greg Creed

Former CEO, YUM! Brands, Author: R.E.D. Marketing

Do marketers have a relevance issue? Innovative branding guru shares why many marketers may have lost the intuitive skills needed to sustain the essence of a great brand. More

Get to Know

Dr Kiran Veigas

Vice President, Happiest Minds Technologies

Customer experience and brand protection are integral to marketing strategy. More