Overview - Expert Views - CMO Council™

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EXPERT VIEWS

Ensuring marketers are future-fit to meet global challenges with shared expertise and insights that combine marketing leadership best practice, from our own CMO Council specialists and senior marketers from top global brands.

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Johann Van Der Westhuizen

Co-Founder & CEO, uKnomi

The drive-thru channel at QSRs has been left behind in the race to digital transformation. More

POINT OF VIEW

Future Forward: Beyond Survival Mode

By Helena Mah

CMOs must move beyond mere survival tactics and adopt a future-forward mindset. More >

CMO BLOG

How Security Helps Marketers Protect Your Brand

By Tom Kaneshige

Understand how marketing and security can redefine their working relationship to get ahead. More >

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David Gould

Chief Customer Officer, EncompaaS

To harness the power of GenAI, companies must manage and secure the content for those answers. More

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Christine Heckart

Chairman CMO Council Advisory Board, Founder & CEO, Xapa World

Great CMOs mirror the CEO in their understanding of, and impact on, the success of the business. More

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.

POINT OF VIEW

How Neuromarketing is Transforming Consumer Research

By Ankoor Dasguupta

Neuroscience is shifting our understanding of consumer decision-making. More >

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John Rossiter

EVP: Distribution and Networks, Sony Pictures Entertainment, Latin America

There is a growing appetite for diverse and localized content. More

POINT OF VIEW

The Fallacy Of Persuasion

By Leslie Zane

The conscious persuasion model employed by marketers can actually alienate consumers. More >