Achieving a Cohesive, Cross-Channel Customer View to Optimize Interactions
November 16, 2017 @
True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.
For the third and final webinar of this series, the CM...
Leveraging Cognitive Computing to Transform the Marketing Machine
October 12, 2017 @ 10:00am PST / 1:00pm EST
Marketers have an opportunity to truly transform into agile marketing machines, shedding the measured and systematic approach of a waterfall model that is no longer able to move as quickly as the customer evolves. Marketing organizations have the opportunity to leverage new tools like the internet o...
Lessons From N Brown Group (JD Williams) on How to Understand and Influence Customers’ Decisions
October 4, 2017 @
It is easy to commit to delivering exceptional customer experiences, but executing on the same can often be the hardest step. Join CMO Council, Teradata and N Brown Group (JD Williams) in part 2 of our webinar series to hear how organizations can enhance the customer experience and influence their b...
Using Intelligence to Better Understand, Influence and Activate the Customer Journey
September 12, 2017 @ 11AM PST / 2PM EST
When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take. Every...