Identifying Operational Efficiencies That Impact Customer Experiences
April 18, 2018 @ 10:00am PST / 1:00pm EST
The CMO Council in partnership with SendWithUs, recently hosted a one-hour webcast, “Gaining Traction With Every Digital Interaction” which featured an executive roundtable disccussion. View now to hear from Matt Harris of Sendwithus, Diana Baldwin of Suntrust and Liz Miller of the CMO C...
Bridging the Gap for a Better Customer Experience
February 27, 2018 @ 11:00am PST / 2:00pm EST
Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-co...
Transforming Brands with Customer-Centric Marketing
December 6, 2017 @ 10:00am PST / 1:00pm EST
A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for technology&rsquo...
Achieving a Cohesive, Cross-Channel Customer View to Optimize Interactions
November 16, 2017 @
True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.
For the third and final webinar of this series, the CM...