Thoughts and personal insights from
around the CMO Council.
Interested in being a guest blogger?
Reach out to Liz Miller
You are probably more than a bit familiar with the Millennial stereotypes: they are lazy, pampered, and addicted to technology; they constantly job-hop; and they require validation before starting on any project. Even if this is only partially true for some players on your sales team, you have a major problem on your hands when it comes to closing deals fast and making targets. How can you fire up sales professionals who have a completely different modus operandi from past generations?
I’m sure you can relate to this scenario: The quarter is closing. Senior management is breathing down your neck. Your job is on the line, unless you and your team come through with numbers. You look at your back bench to determine who can come through for you. Max is slouched in his chair, texting on his phone. Skyler has her headphones on and is bouncing in her seat to music... Read more >