44% of respondents state that digital has heightened the need for aggregated data that is pulled from across the company and 4% report that digital transformation is revealing cracks in their systems as data continues to be difficult to aggregate and centralize for a clear view of the customer.
37% of respondents will address connecting physical and digital experiences and 29% of marketers intend to invest in more technologies to manage data, as well as the talent needed to oversee and optimize the new marketing technology stack.
Almost 60 percent of consumers in a study were unlikely or very unlikely to return to a business they had experienced poor customer service from, even if a trusted friend said the service had improved.
Western Europe is the world’s third largest advertising market, worth nearly $100 billion in 2016, eMarketer estimates. More than 35% of that total will go to digital ads, though growth overall will be slower compared with other regions.
Marketing automation is very important according to Ascend2’s 2016 Marketing Trends Survey, 76 percent of the marketers surveyed said marketing automation is “very important” to the overall performance of their marketing, while another 23 percent said it is “somewhat important.”
Businesses that have automated significant portions of their marketing processes generate 34 percent more of their revenue from marketing-generated leads than average, and 153 percent more than those not intending to automate.
Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month, while Nigeria (with 76% of internet traffic going through mobile) is the most “mobilised” country in the world ahead of SA and India.
South African users are more likely to access news and e-commerce apps than their African counterparts, with the most used apps (according to Opera’s data management application, Opera Max) being Chrome, Facebook, Truecaller, OLX, Skype and News24.