Western Europe is the world’s third largest advertising market, worth nearly $100 billion in 2016, eMarketer estimates. More than 35% of that total will go to digital ads, though growth overall will be slower compared with other regions.
Marketing automation is very important according to Ascend2’s 2016 Marketing Trends Survey, 76 percent of the marketers surveyed said marketing automation is “very important” to the overall performance of their marketing, while another 23 percent said it is “somewhat important.”
Businesses that have automated significant portions of their marketing processes generate 34 percent more of their revenue from marketing-generated leads than average, and 153 percent more than those not intending to automate.
Ghanaians, Kenyans, Seychellois and Mauritians are the highest data users with an average usage of over 160MB/month, while Nigeria (with 76% of internet traffic going through mobile) is the most “mobilised” country in the world ahead of SA and India.
South African users are more likely to access news and e-commerce apps than their African counterparts, with the most used apps (according to Opera’s data management application, Opera Max) being Chrome, Facebook, Truecaller, OLX, Skype and News24.
85% of marketers believe it is fundamental, significant or important to their future business success to provide experiences that are responsive to customers based on real-time, in-the-moment behaviors.