38 percent of retailers would like to integrate online personas & avatars in the future as their top request, compared to 28 percent of shoppers shared was better variety of clothes as their top request, according to a U.K. based survey.
73 percent of consumers say they value shopping in-store, as it offers a human experience that can't be replicated digitally, according to research surveying 2,000 fashion retail shoppers in the U.K.
Customer satisfaction metrics (52 percent), followed by new lead capturing (29 percent) are the largest contributors to event ROI, according to the Modern Event Marketing Europe report.
83 percent of CMOs consider their event programs to be either ‘extremely’, ‘very’ or ‘significantly’ valuable for facilitating revenue growth, according to the Modern Event Marketing Europe report.
45 percent of CIOs expect to increase IT spend over the next 12 months, with artificial intelligence as their number one technology investment.
Improving customer experience is the most important goal for 62 percent of UK CIOs when it comes to prioritizing digital technology initiatives.
Spending on digital marketing grew by 44 percent last year in the United States and Britain to $52 billion.
Total media ad spending in Europe will rise by 3.6 percent to $122.77 billion in 2018, eMarketer forecasts.
62% of digital marketing leaders rated “improving customer service” and “customer satisfaction” as a top priority.
According to research conducted by Hootsuite, smartphones are the world’s preferred choice for going online. They account for a greater share of web traffic than all other devices combined.
According to Ofcom’s latest consumer mobile expierence report, smartphone users across the UK place much greater importance is placed on browsing rather than calls.
29% of respondents in a survey conducted by BrightEdge believe that consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).
Zenith predicts global ad spending to rise about 5 percent in 2018 to reach $579 billion at the end of the year. That growth is also thanks to upward momentum from markets in China, the Philippines, Argentina and Ireland.
With regard to GDPR compliance, marketing decision makers are most concerned about the impact of non-compliance (42%), cost implications (29%) and the extra time compliance will require (49%)
Over 50% of marketing decision makers surveyed by Act On say they have allocated a portion of the budget for GDPR compliance
According to a survey conducted by Act On, 1/3 of marketers do not understand GDPR compliance
Decision makers agree that connecting employees across departments with real-time communication (89%), democratizing access to data (83%) and intelligence (81%), and connecting both customer facing (87%) and employee -facing (84%) technologies together on a simple platform can help decision makers overcome the silos that impede successful technology integration.
Although organizations worldwide consider digital transformation a priority, only 47% feel they are "transformers"- pursing a full strategy that lays out how their organization will use digital assets to create new sources of value for their customers
Millennial women are both price conscious and purpose driven customers- 88% agree that price is a top influencer of purchase decisions, and 84% say that customer ratings and reviews influence their purchase decisions
47% of millennial women know their favorite brand's, "origin story"
