Recent Google research revealed that 53% of visitors abandon a mobile website that fails to load after three seconds. However, after testing 900,000 mobile sites globally, it found that the average loading time for a mobile page is 22 seconds.
Indeed, in a study we conducted earlier this year with YouGov, more than 40% of all consumers and more than half of 18- to 24-year-olds told us they are more impatient today than they were five years ago.
Indeed, 87% of marketers believe martech is already improving marketing performance at their companies and 50-65% of marketing executives surveyed by Conductor plan to spend more on marketing technologies in the coming year.
Western Europe is the world’s third largest advertising market, worth nearly $100 billion in 2016, eMarketer estimates. More than 35% of that total will go to digital ads, though growth overall will be slower compared with other regions.
85% of marketers believe it is fundamental, significant or important to their future business success to provide experiences that are responsive to customers based on real-time, in-the-moment behaviors.