FACTS & STATS

29% of respondents in a survey conducted by BrightEdge believe that consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).

Zenith predicts global ad spending to rise about 5 percent in 2018 to reach $579 billion at the end of the year. That growth is also thanks to upward momentum from markets in China, the Philippines, Argentina and Ireland.

With regard to GDPR compliance, marketing decision makers are most concerned about the impact of non-compliance (42%), cost implications (29%) and the extra time compliance will require (49%)

Over 50% of marketing decision makers surveyed by Act On say they have allocated a portion of the budget for GDPR compliance

According to a survey conducted by Act On, 1/3 of marketers do not understand GDPR compliance

Decision makers agree that connecting employees across departments with real-time communication (89%), democratizing access to data (83%) and intelligence (81%), and connecting both customer facing (87%) and employee -facing (84%) technologies together on a simple platform can help decision makers overcome the silos that impede successful technology integration.

Although organizations worldwide consider digital transformation a priority, only 47% feel they are "transformers"- pursing a full strategy that lays out how their organization will use digital assets to create new sources of value for their customers

Millennial women are both price conscious and purpose driven customers- 88% agree that price is a top influencer of purchase decisions, and 84% say that customer ratings and reviews influence their purchase decisions

47% of millennial women know their favorite brand's, "origin story"

83% of respondents in a recent survey regarding the purchasing power of millennial women said that a brand's sustainability practices influence their purchasing decisions

Research suggests that spending on experiences is a top priority for millennial women. In fact, 45% say that their biggest purchase in the last 12 months was on an experience.

It is estimated that millennial women represent a market of approximately $170 billion

77% of employees think that within five years, it will become standard practice for AI to be used to suggest next-best-actions to customer service agents

In a survey conducted by Pega and Marketforce, 69% of respondents expect the term "workforce" to eventually encapsulate both human employees and intelligent machines

72% of consumers say they will choose one brand over another if they are made to feel special

Consumers are four times more likely to stop shopping with a brand after a bad experience

65% of consumers report that "staff interaction" highly influenced their decision to buy more products from a brand

32% of Millennials rank the ability to buy online and then pick up in store as very valuable

64% of marketers recently surveyed by Adestra say that they outsource their email marketing needs to specialists

Email marketing experts say that the most difficult personalization tactic to execute is a self-managed preference center