Zenith predicts global ad spending to rise about 5 percent in 2018 to reach $579 billion at the end of the year. That growth is also thanks to upward momentum from markets in China, the Philippines, Argentina and Ireland.
Decision makers agree that connecting employees across departments with real-time communication (89%), democratizing access to data (83%) and intelligence (81%), and connecting both customer facing (87%) and employee -facing (84%) technologies together on a simple platform can help decision makers overcome the silos that impede successful technology integration.
Although organizations worldwide consider digital transformation a priority, only 47% feel they are "transformers"- pursing a full strategy that lays out how their organization will use digital assets to create new sources of value for their customers
Millennial women are both price conscious and purpose driven customers- 88% agree that price is a top influencer of purchase decisions, and 84% say that customer ratings and reviews influence their purchase decisions