What Are The Critical Moments In Your Customer Journey?
72 percent of older (55+) shoppers report they would do more shopping online if it was easier to use their coupons there.
More than 80 percent of consumers in a survey reported signing up for email offers specifically to receive discounts.
56 percent of consumers report visiting a brick-and-mortar store after receiving a deal or offer on their mobile device when they were near the store.
62 percent of Americans say they print online coupons.
When asked about overall coupon usage, 92% of respondents reported using coupons in the past year for purchases.
54 percent of customer service professionals strongly agree that CX is more important now than it was two years ago.
44 percent of consumers are more likely to tell others about their negative experience—either online or offline.
In the United States the estimated cost of customers switching due to poor service is $1.6 trillion.
42 percent of consumers have purchased more after a good customer service experience.
45 percent of customers are willing to pay more for better customer service
40% of consumers would share a photo of packaging if it is interesting.
90% of consumers reuse product packaging boxes and bags after purchase.
52% of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.
Executives have noticed: 81% percent of CxOs anticipate more digital interaction with customers by 2020, and 66% expect more focus on customers as individuals.
Only 30 percent of marketers feel they are handling data well.
Half of marketers feel that integrating data across platforms is the greatest barrier to success.
81 percent of marketers believe the success of their data-driven marketing is above average compared to their competitors.
Ascend2’s latest research on data-driven marketing found that 70 percent of respondents report personalization is their key goal for using data.
63 percent of businesses don't have a fully mature method to track and control sensitive data.
Customers are 5.2 times more likely to purchase from companies with a great customer experience.
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